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Tesla Cybertruck’s biggest rival is poised for a delay, and GM’s stance against CA’s standards isn’t helping

(Credit: Tesla)

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The Tesla Cybertruck will meet several competitors when it enters the market. There’s the Rivian R1T pickup truck, a luxury vehicle designed for the outdoors. There’s the Ford F-150 Electric, the EV version of America’s most popular pickup truck. But perhaps the Cybertruck’s biggest rival, both in terms of literal size and specs, is GM’s Hummer EV, a vehicle that represents the antithesis of Tesla’s exoskeleton-clad monster. 

The GMC Hummer EV and the Tesla Cybertruck come from very different backgrounds. The Cybertruck is what happens when Tesla is unrestrained, and it is unashamedly different in its design and features. The Hummer EV, on the other hand, is a redemption of sorts for GM, as the emergence of the massive, gas-guzzling original Hummer marked one of the nails in the coffin of the veteran automaker’s controversial EV1 electric car. 

The Hummer EV has garnered a lot of attention, and it is set for a reveal this May 20. However, the coronavirus pandemic may put a damper on the upcoming vehicle’s official unveiling. With social distancing rules pretty much negating the possibility of a launch event for the truck, sources familiar with the matter have told motoring publication CarBuzz that the Hummer EV’s unveiling will be rescheduled. This is not surprising at all considering the circumstances that have arisen from the pandemic, but it is unfortunate, nonetheless. 

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This potential delay could cost the Hummer EV a lot of momentum. The vehicle is already entering the all-electric pickup market pretty late, with companies like Rivian and Tesla already poised to release their trucks in the next year or so. Furthermore, the Hummer EV is riding a wave of momentum that resulted from GM’s clever teasers in recent months. Any delays in the vehicle’s unveiling might then result in waning interest from the EV community. 

This is bitter pill to swallow for GM, especially since leaked production plans from the automaker have revealed that much of its commitments to electrification are not very serious at all. As indicated by production plans accessed by Reuters, both GM and Ford still intend to adopt a strategy that is heavily skewed towards the internal combustion engine for the next few years. This is despite CEO Mary Barra arguing that GM is dead serious about electrification. 

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But perhaps the biggest blow to the Hummer EV yet is coming from GM’s standing among car buyers. Earlier this year, GM, together with Toyota and Fiat Chrysler, decided to side with US President Donald Trump in his efforts to revoke California’s higher emissions standards. This promptly resulted in losses for GM, with CA banning the use of the company’s vehicles for its fleet. But it doesn’t end there. 

According to the findings of a poll conducted by Matt George Associates for the Union of Concerned Scientists (UCS), GM’s decision to stand against California’s emissions standards has adversely affected its standing among car buyers. Out of the 1,000 owners surveyed, 51% who initially stated that they would “definitely purchase” another GM vehicle in the future decided to change their minds after learning of the company’s anti-emissions standards stance. GM’s favorability among buyers also saw a steep drop from 93% to just 44%. 

These sentiments from the car buying public are the last thing that the Hummer EV needs to be a success. Using the Hummer, a vehicle that is traditionally perceived as the very representation of excess, as an entry into the electric truck market, is a bold move for GM. But successful bold moves usually involve a lot of delicate pieces lining up perfectly enough. Unfortunately for GM, the delays in the Hummer EV’s launch, coupled with negative sentiments against the company, may very well derail the all-electric truck even before its arrival.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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