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Tesla’s dominance is causing other companies to adopt a ‘fake it ’til we make it’ strategy

(Credit: Ryan McCaffrey/Twitter)

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Tesla’s dominance in the automotive sector has proven to be one of the industry’s biggest surprises in its long and storied history. Because of the whirlwind of support that Tesla and its initiatives have received, along with the increasingly dominant numbers that the company displays quarterly, Tesla is undoubtedly the biggest influencer in the car industry today. After the company’s increasingly apparent dominance has been recognized by the long and storied auto manufacturers of the American vehicle market, a “fake it ’til we make it” strategy has been adopted by several of these entities, and it has not always worked out in the most favorable fashion.

Legacy automakers have spent over a hundred years dominating and influencing the look, design, and overall appeal of “the car.” Before 2008, electric cars were never a huge deal. They weren’t available for purchase, and many car buyers figured that buying Hybrid vehicles was enough for the environmental concerns to go away in the short-term. As a result, nobody, including some of the most seasoned and informed automotive executives, figured that for the foreseeable future, business would carry on as usual. People would continue buying gas-powered cars that fit their bill of needs and their finances, and that would be that. People would accept the constantly-rising gas prices and continue to drive cars that were manufactured by companies that have been in business for decades, simply because they’re trustworthy, and that is what was most ideal.

And, who could blame them? In 2007, nobody truly thought that EVs would be a major player in the automotive market within 5-10 years. Nobody knew that a little-known entrepreneur from South Africa had a plan to disrupt the automotive industry as a whole. Nobody knew that eventually, gas-powered cars would be exposed as inferior to battery-powered vehicles because nobody had figured out the innovation.

In reality, when the tech bubble began to burst, it was only a matter of time before cars became less of a transportation means and more of a software device. Tesla really drove this point into fruition with its electric cars, especially when software updates and Over-the-Air upgrades became available to owners. But while Tesla continues to uncover the secrets behind the disruption of the automotive sector, it continues to extend its lead in the development of electric cars. The lead has gotten to a point where car companies are coming up with ways to “fake it until they make it,” and it has cost some of the most notable names in the industry, and some up-and-comers, their spot as potential forces in EV production.

The most notable is Nikola, who was exposed in September 2020 by Hindenburg Research. Earlier this morning, General Motors, who had announced a partnership with Nikola on September 8th, completely scrapped any partnership involving EVs and noted that their jointed effort would only deal with hydrogen fuel-cell vehicles. This ultimately led to Nikola announcing that its all-electric truck, the Badger, had no timetable for completion. Ultimately, the faking strategy paid dividends in the short term, as Nikola had gained some momentum on Wall Street before the Hindenburg report was released. Now, the company has been exposed, and GM bailed out of a multi-billion dollar partnership that would have established Nikola as a player in the EV pickup game.

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Other automakers who have promised to initiative efforts to transition to BEV development and production are out there. Ford, GM, and Volkswagen have all worked toward establishing electric vehicle production lines in an effort to move away from petrol-powered engines. However, only time will tell if these companies remain serious about their efforts. While Volkswagen has been extremely vocal about its support for electrification, Ford has also outlined plans to begin battery cell manufacturing efforts, and GM has plans to expand its line of electric cars with the upcoming Hummer EV.

Ultimately, nobody likes to be lagging behind, and the car companies that have long dominated the automotive sector are more than likely not used to being second-fiddle, especially to a company that has only built cars for twelve years. The lesson in the development of EVs is that adopting the technologies must be done efficiently. There is no room for dragging feet. There is no time to delay the efforts. These companies must adopt the realization that EVs are the future of the auto sector. Without a plan in place, Tesla’s lead will continue to widen, and the long-standing American car companies will be, for the first time ever, left in the dust.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk argues lidar and radar make self driving cars more dangerous

The CEO is not just stating that using sensors like lidar is unnecessary to achieve self-driving.

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Credit: Tesla/YouTube

Elon Musk is taking a firmer stance in the vision vs lidar debate for autonomous driving. In his more recent comments, the CEO is not just stating that using sensors like lidar is unnecessary to achieve self-driving. 

Musk is stating that using lidar actually makes self-driving cars more dangerous. 

Uber CEO’s comments

During a recent interview, Uber CEO Dara Khosrowshahi shared his thoughts on the autonomy race. As per the CEO, he is still inclined to believe that Waymo’s approach, which requires outfitting cars with equipment such as lidar and radar, is necessary to achieve superhuman levels of safety for self-driving cars. 

“Solid state LiDAR is $500. Why not include lidar as well in order to achieve super human safety. All of our partners are using a combination of camera, radar and LiDAR, and I personally think that’s the right solution, but I could be proven wrong,” the Uber CEO noted.

Elon Musk’s rebuttal

In response to the Uber CEO’s comments, Elon Musk stated that lidar and radar, at least based on Tesla’s experience, actually reduce safety instead of improving it. As per the Tesla CEO, there are times when sensors such as lidar and radar disagree with cameras. This creates sensor ambiguity, which, in turn, creates more risk. Musk then noted that Tesla has seen an improvement in safety once the company focused on a vision only approach. 

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“Lidar and radar reduce safety due to sensor contention. If lidars/radars disagree with cameras, which one wins? This sensor ambiguity causes increased, not decreased, risk. That’s why Waymos can’t drive on highways. We turned off the radars in Teslas to increase safety. Cameras ftw,’ Musk wrote.

Musk’s comments are quite notable as Tesla was able to launch a dedicated Robotaxi pilot in Austin and the Bay Area using its vision-based autonomous systems. The same is true for FSD, which is quickly becoming notably better than humans in driving. 

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Tesla Model Y L sold out for September 2025

This was hinted at in Tesla China’s configurator for the all-electric crossover.

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Credit: Tesla China

It appears that the Tesla Model Y L has been sold out in China for September 2025. This was hinted at in Tesla China’s configurator for the all-electric crossover.

Model Y L deliveries

Since the Model Y L’s official launch earlier this month, Tesla has been pretty consistent in the idea that the extended wheelbase variant of its best-selling vehicle will see its first deliveries sometime in September. This was quite an impressive timeframe for Tesla, considering that the Model Y L has only been launched this August. 

Nevertheless, both Tesla China’s Model Y configurator and comments from company executives have noted that the vehicle will see its first customer deliveries in September. “Tesla cars are fun to drive alone, whether you have children or how many children, this car can meet all your needs. We will deliver in September and wait for you to get in the car,” Tesla China VP Grace Tao wrote on Weibo.

Credit: Tesla China

October 2025 deliveries

A look at Tesla China’s order page as of writing shows that the earliest deliveries for the Model Y L, if ordered today, would be October 2025 instead. This suggests that the six-seat Model Y variant has effectively been sold out for September. This bodes well for the vehicle, and it suggests that it is a variant that may be able to raise Tesla’s sales numbers in China, as well as territories where the Model Y L could be exported.

Rumors of the Model Y L’s strong sales have been abounding. After the vehicle’s launch, industry watchers estimated that Tesla China has received over 35,000 orders for the Model Y L in just one day. Later estimates suggested that the Model Y L’s orders have breached the 50,000 mark.

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Starship Flight 10 rescheduled as SpaceX targets Monday launch

SpaceX said it is now targeting Monday evening for Starship’s 10th flight test.

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Credit: SpaceX/X

SpaceX stood down from its planned Starship Flight 10 on Sunday evening, citing an issue with ground systems. 

The launch attempt was scheduled during a one-hour window that opened at 7:30 p.m. ET, but it was called off just 17 minutes before the window opened. SpaceX said it is now targeting Monday evening for Starship’s 10th flight test.

Flight 10 rescheduled

A lot of excitement was palpable during the lead up to Starship Flight 10’s first launch window. After the failures of Starship Flight 9, many were interested to see if SpaceX would be able to nail its mission objectives this time around. Starship itself seemed ready to fly, with the upper stage being loaded with propellant as scheduled. Later on, SpaceX also noted that Starship’s Super Heavy booster was also being loaded with propellant.

However, 17 before the launch window opened, SpaceX noted that it was “standing down from today’s tenth flight of Starship to allow time to troubleshoot an issue with ground systems.” Elon Musk, in a post on X, further clarified that a “ground side liquid oxygen leak needs to be fixed.” Musk did state that SpaceX will attempt Flight 10 again on Monday, August 25, 2025.

Starship and SpaceX’s development goals

The fully integrated Starship system is the tallest and most powerful rocket ever built, standing over 400 feet when stacked. Composed of the reusable Super Heavy booster and the Starship upper stage, the vehicle is central to SpaceX’s long-term ambitions of lunar and Martian missions. NASA has already selected Starship as the crewed lunar lander for Artemis, with its first astronaut landing mission tentatively set for 2027, as noted in a Space.com report.

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So far, Starship has flown nine times from Starbase in Texas, with three launches this year alone. Each flight has offered critical data, though all three 2025 missions encountered notable failures. Flight 7 and Flight 8 ended in explosions less than 10 minutes after launch, while Flight 9 broke apart during reentry. Despite setbacks, SpaceX has continued refining Starship’s hardware and operations with each attempt. Needless to say, a successful Flight 10 would be a significant win for the Starship program.

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