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Tesla’s dominance is causing other companies to adopt a ‘fake it ’til we make it’ strategy

(Credit: Ryan McCaffrey/Twitter)

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Tesla’s dominance in the automotive sector has proven to be one of the industry’s biggest surprises in its long and storied history. Because of the whirlwind of support that Tesla and its initiatives have received, along with the increasingly dominant numbers that the company displays quarterly, Tesla is undoubtedly the biggest influencer in the car industry today. After the company’s increasingly apparent dominance has been recognized by the long and storied auto manufacturers of the American vehicle market, a “fake it ’til we make it” strategy has been adopted by several of these entities, and it has not always worked out in the most favorable fashion.

Legacy automakers have spent over a hundred years dominating and influencing the look, design, and overall appeal of “the car.” Before 2008, electric cars were never a huge deal. They weren’t available for purchase, and many car buyers figured that buying Hybrid vehicles was enough for the environmental concerns to go away in the short-term. As a result, nobody, including some of the most seasoned and informed automotive executives, figured that for the foreseeable future, business would carry on as usual. People would continue buying gas-powered cars that fit their bill of needs and their finances, and that would be that. People would accept the constantly-rising gas prices and continue to drive cars that were manufactured by companies that have been in business for decades, simply because they’re trustworthy, and that is what was most ideal.

And, who could blame them? In 2007, nobody truly thought that EVs would be a major player in the automotive market within 5-10 years. Nobody knew that a little-known entrepreneur from South Africa had a plan to disrupt the automotive industry as a whole. Nobody knew that eventually, gas-powered cars would be exposed as inferior to battery-powered vehicles because nobody had figured out the innovation.

In reality, when the tech bubble began to burst, it was only a matter of time before cars became less of a transportation means and more of a software device. Tesla really drove this point into fruition with its electric cars, especially when software updates and Over-the-Air upgrades became available to owners. But while Tesla continues to uncover the secrets behind the disruption of the automotive sector, it continues to extend its lead in the development of electric cars. The lead has gotten to a point where car companies are coming up with ways to “fake it until they make it,” and it has cost some of the most notable names in the industry, and some up-and-comers, their spot as potential forces in EV production.

The most notable is Nikola, who was exposed in September 2020 by Hindenburg Research. Earlier this morning, General Motors, who had announced a partnership with Nikola on September 8th, completely scrapped any partnership involving EVs and noted that their jointed effort would only deal with hydrogen fuel-cell vehicles. This ultimately led to Nikola announcing that its all-electric truck, the Badger, had no timetable for completion. Ultimately, the faking strategy paid dividends in the short term, as Nikola had gained some momentum on Wall Street before the Hindenburg report was released. Now, the company has been exposed, and GM bailed out of a multi-billion dollar partnership that would have established Nikola as a player in the EV pickup game.

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Other automakers who have promised to initiative efforts to transition to BEV development and production are out there. Ford, GM, and Volkswagen have all worked toward establishing electric vehicle production lines in an effort to move away from petrol-powered engines. However, only time will tell if these companies remain serious about their efforts. While Volkswagen has been extremely vocal about its support for electrification, Ford has also outlined plans to begin battery cell manufacturing efforts, and GM has plans to expand its line of electric cars with the upcoming Hummer EV.

Ultimately, nobody likes to be lagging behind, and the car companies that have long dominated the automotive sector are more than likely not used to being second-fiddle, especially to a company that has only built cars for twelve years. The lesson in the development of EVs is that adopting the technologies must be done efficiently. There is no room for dragging feet. There is no time to delay the efforts. These companies must adopt the realization that EVs are the future of the auto sector. Without a plan in place, Tesla’s lead will continue to widen, and the long-standing American car companies will be, for the first time ever, left in the dust.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Model Y reclaims elusive sales title in competitive market

As more EVs have entered the market and some at better prices, Tesla’s Model Y has been put up against some very attractive options.

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Credit: Tesla

The Tesla Model Y reclaimed an elusive sales title in one of the most competitive markets it is in, outpacing key rivals and formidable competitors to regain the crown it once was a shoe-in for.

As more EVs have entered the market and some at better prices, Tesla’s Model Y has been put up against some very attractive options.

This is especially prudent in Europe and China, where domestic car companies have been offering attractive and cheap EVs as Tesla alternatives.

However, in September, the Model Y was able to battle back and take over the top sales spot for EVs in Europe.

In September, it had 25,938 sales, and although it was an 8.6 percent decrease compared to the same month in 2024, it was enough to be labeled the best-selling car in the European market, Automotive News reported.

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500-mile test proves why Tesla Model Y still humiliates rivals in Europe

There are four vehicles that have been atop the European EV sales rankings for any given month this year: the Renault Clio, which has three titles, the Dacia Sandero, which has won four monthly sales titles, and the Volkswagen T-Roc, which was the best-selling car in the market in August.

The Clio captured the number-two spot in September with 20,146 sales.

Despite a strong September showing for the Model Y, which was its first monthly sales crown of the year, the vehicle has not been a top-three EV in Europe this year. That is still led by the Sandero, Clio, and T-Roc.

Despite that, Tesla’s Model Y is still likely to be one of the best-selling vehicles in the world, if not the best, for the year.

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In the United States, it has dominated EV sales charts and has been one of the most popular cars in the region. The same goes for China, where the Model Y has more competition than in Europe, but is so attractive because of its premium look and feel, as well as its tech offerings.

The Model Y has been the best-selling car globally for the past two years, outpacing widely popular gas and EV models from around the world.

Tesla also just finished up its best three-month sales period in its history, delivering just shy of half a million vehicles from July to September.

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Tesla dashcam video shows crazy plane crash avoidance maneuver

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Credit: @davidbellow | X

A Tesla captured video of a crashing plane on an Oklahoma highway, as a shocking video shows a small aircraft coming across a local roadway, with various cars ducking to avoid it.

On October 23, an Oklahoma National Guard OA-1K Skyraider II turboprop plane crashed during a training mission after an engine failure. Both crew members escaped unharmed, but they were not the only ones at risk of injury.

A Tesla Dashcam video shared by a friend of the car’s owner shows the vehicle narrowly avoiding an impact with the plane, swerving left, then back onto its side of the road. It appears to be a serious miracle:

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David Bellow, the person who posted the video of the Tesla avoiding the plane, claims it was Full Self-Driving that performed the maneuver, but it is not confirmed. This is what he said:

There are a few hints that suggest it could be Tesla’s Full Self-Driving suite, but it is important to note that neither the company, the driver, nor the friend has confirmed this.

The first hint is the vehicle’s maneuver and subsequent reaction. The car suddenly swerves to the left, which any human would do, but how the vehicle continues to travel as if nothing had happened seems to solidify the idea that FSD could have been involved in avoiding the plane.

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Nevertheless, this does not confirm that FSD was in control.

My Tesla did this on FSD (Supervised) v14.1 and the internet went crazy

Most people would likely have stopped in their tracks after avoiding an aircraft while driving.

However, this is not enough proof to definitively say FSD was responsible for the avoidance.

Additionally, the “Jump to Event” button is activated in the video, suggesting that FSD was in control. The vehicle gives this option when something major has occurred, including human intervention.

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Regardless of whether the car was on FSD or was controlled manually, it is pretty crazy to have this piece of dashcam footage.

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Tesla Full Self-Driving got a minor feature that’s a massive improvement

“Brake Confirm for the Start Self-Driving button is now defaulted off. When disabled, Start Self-Driving will not require you to press and release the brake to confirm engagement.”

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Credit: Tesla

Tesla’s Full Self-Driving suite seems to get better with every single release. However, it is also making it more seamless and easier than ever to use for passenger travel, thanks to a recent feature that has flown under the radar.

Tesla started rolling out its v14 iteration of the Full Self-Driving suite a few weeks ago to Early Access Program (EAP) members, and it finally started making its way to the public for the first time earlier this week.

Tesla Full Self-Driving v14.1 first impressions: Robotaxi-like features arrive

The wide rollout of Tesla v14.1.3 was long-awaited, as its capabilities were flexed by the handful of people lucky to have it. However, those sitting with v13.2.9 were still eager to get to their hands on the new FSD version, especially considering it came with a lot of cool upgrades.

One of which is flying under the radar and not getting as much attention as it should. Although it is a minor feature change from v13, Tesla has made FSD more seamless than ever with a simple fix that it started utilizing with v14.

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With v14.1.1, Tesla started rolling out the removal of the “Brake Confirm” feature, which required drivers to touch the brake to activate Full Self-Driving. This is now an optional feature, as it now is defaulted to the off position by the car.

The release notes for the feature state:

“Brake Confirm for the Start Self-Driving button is now defaulted off. When disabled, Start Self-Driving will not require you to press and release the brake to confirm engagement.

You can enable Brake Confirm in Autopilot > Brake Confirm.”

Simply put, you no longer need to touch the brake to confirm your intention to use Full Self-Driving, which is a small but very effective fix.

It makes your car much more active in terms of overall activation, and it is definitely a quicker and more streamlined departure from your current location than ever before.

Here’s a good look at how quick it is:

@teslarati With Tesla Full Self-Driving v14, there is no delay when you start FSD. Press “Start Self-Driving” and you’re on your way #fyp #viral #tesla #teslafsd #fsdv14 ♬ original sound – TESLARATI

The feature is small, but it is very noticeable with your first uses of FSD v14. Eventually, it will become even more streamlined as Tesla solves self-driving and autonomy, as it will require zero human intervention to get started, which means the “Start Self-Driving” button will also be removed.

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