News
Tesla will ‘disappear’ or ‘lose 80%’ of its value, predicts NYU professor
A Clinical Professor of Marketing at NYU has issued a strong prediction against electric car maker Tesla, stating that the Elon Musk-led company will likely lose 80% of its value or disappear completely. The prediction, the gist of which was posted on Twitter, has garnered polarizing responses among users of the social media platform.
In a blog post, Galloway argued that while he believes Tesla has changed the world for the better, the company simply does not have the scale to compete in a well-run, low-margin segment that is the auto industry. “Dear Twitter trolls: yes … I’m an idiot, I can’t do, so I teach, and I don’t understand genius. It’s a tech/energy play. I get it… Save your breath. Yes, he is a genius, Tesla has changed the world for the better (I believe this). And … Tesla doesn’t have the scale to compete in a well-run, low-margin business — auto,” Galloway wrote.
Galloway’s prediction against Tesla is quite interesting, considering that it seems to assume that the company has learned nothing about optimizing its operations from its Model 3 ramp in Fremont, CA. It would be interesting to see just how accurate the NYU professor’s statement will prove to be in the coming years, particularly as Gigafactory 3 goes fully online and the electric car maker starts manufacturing the Model Y.
It’s not only Tesla that has received Galloway’s dire prediction. Apart from the electric car maker, the marketing veteran also argued that startups WeWork, Robinhood, Lyft, and OYO will lose 80% of their value or disappear completely as well.
This is not the first time that Scott Galloway has issued a takedown of Tesla or its CEO, Elon Musk. Last year, the NYU professor admonished Musk, Twitter’s Jack Dorsey, and Alphabet’s Larry Page for “not acting like men.” In a video explaining his points, Galloway told the executives to “put down the blunt, put on a tie, and show up.” In what is a rather curious flash of irony, Galloway issued this takedown of Musk, Dorsey, and Page while not wearing a tie himself.
“In our society, we no longer worship at the altar of kindness and character, we worship at the altar of innovators and billionaires. And our new heroes are people like Elon Musk, Jack Dorsey or Larry Page from Google. But, I would argue that they’re not acting like adults and they’re not acting like men. It feels as if we need a collective memo from all dads to Elon Musk, Jack Dorsey, and to Larry Page to one, put down the blunt, put on a tie, and show up. Respect for institutions, humility — this is what makes a man,” he said.
Scott Galloway himself has founded several companies, including L2 Inc., a business intelligence firm that was sold to Gartner for an undisclosed amount. He has also served on the boards of several high-profile companies, including Eddie Bauer, Urban Outfitters, and The New York Times.
Elon Musk
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.
Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk.
During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.
“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.
Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.
The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run.
Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually.
Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.
Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.
Energy
Tesla Powerwall distribution expands in Australia
Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.
Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.
Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.
“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.
“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”
Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.
“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”
Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.
Elon Musk
Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk
The comments were delivered in a pre-recorded video discussion.
Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”
Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.
According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.
While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report.
The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.
The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.
Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.
The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.
Tesla Cybercab coming next to Giga Berlin, Optimus possibly after
Tesla Powerwall distribution expands in Australia
