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Tesla’s Elon Musk gets invited to hire Ohio’s GM workers: ‘Lordstown is ready for you’
When GM announced that it was closing several of its plants in the US and Canada, questions were raised if Elon Musk would jump on the opportunity to acquire more facilities for Tesla. The electric car maker, after all, has grown significantly over the years, starting as a niche carmaker that manufactured a small, quick two-door sports car, and evolving to a company that currently produces one of America’s best-selling passenger cars. With the Model 3 ramp, Tesla has found itself struggling to meet demand, and even its expansive Fremont factory, as Elon Musk put it, had become “packed to the gills.”
Tesla is poised for even more growth, as the company is set to release some of its most ambitious vehicles yet, such as the Model Y SUV, the Tesla pickup truck, the Tesla Semi, and the next-generation Tesla Roadster. With GM closing several of its plants, an opportunity appears to be emerging for Tesla to acquire more manufacturing capabilities in the US. This is an idea that Elon Musk is open to, as revealed during his recent segment in CBS‘ 60 Minutes. When asked by host Lesley Stahl if he is interested in acquiring facilities that GM would be retiring, Musk answered in the affirmative.
“It’s possible that we would be interested, if they (GM) were going to sell a plant or not use it, that we would take it over,” he said.
Musk’s statement appears to have resonated with Ohio officials, particularly Governor John Kasich. In a recent post on Twitter, Kasich invited Musk and Tesla to come to Ohio. Kasich even pitched the state’s workers to the CEO, stating that “there are no better workers than Ohio workers.” Directly referencing the GM plant set to be closed down in 2019, the Ohio governor added that “Lordstown is ready for you.” Musk, for his part, has issued a brief response to Kasich’s post.
Thanks, will consider next year
— Elon Musk (@elonmusk) December 20, 2018
The past few years have not been kind to the seasoned auto workers from Lordstown, Ohio. Over the course of 2018, the 52-year-old assembly plant, which is responsible for building the Chevrolet Cruze, had seen several layoffs. Back in April, for example, GM cut the plant’s second shift, eliminating 1,500 jobs in the process. By late November, the American legacy automaker confirmed that it would be retiring the facility next year, as the company focuses on building crossovers, SUVs, pickups, and electric vehicles.
Ohio’s officials attempted to keep the Lordstown plant open for as long as they could. A report from local news outlet Cincinnati.com noted that US Sen. Sherrod Brown, Ohio’s senior senator, attempted to get a commitment from GM CEO Mary Barra. Ohio governor John Kasich did the same, even discussing the possibility of repurposing the facility with the GM CEO. Despite these efforts, the Lordstown assembly plant was listed as one of the facilities under GM’s chopping block nonetheless.
My statement on a conversation I had this morning with GM CEO Mary Barra. pic.twitter.com/B8Tf5xu4Tr
— John Kasich (@JohnKasich) November 29, 2018
If Tesla does end up acquiring GM’s Lordstown plant, the electric car maker would be able to tap into a seasoned workforce that has decades of experience building cars. This bodes well for Tesla, particularly as the company has several vehicles expected for release in the coming years. That said, acquiring the plant might present challenges for the electric car maker as well, particularly as the United Auto Workers union (UAW), an organization that is not in good terms with Tesla, was influential in the Lordstown facility.
Tesla’s mission of accelerating the world’s transition to sustainable energy is starting to take form. Faced with competitive, disruptive, zero-emissions vehicles like the Model 3, legacy carmakers such as GM are now taking on a more EV-friendly approach. As the established companies go through these transitions, though, there are bound to be casualties. For GM, some of these casualties are the Lordstown plant’s employees. For these seasoned workers, the possible arrival of Tesla might very well be what they need to ensure that the auto industry remains alive in the state for years to come.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
