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Tesla’s Elon Musk hints that he’s working on a “Master Plan Part 3”
Tesla CEO Elon Musk recently revealed something extremely exciting: he is currently working on Master Plan, Part 3. Musk’s Master Plan, two of which have already been published over the years, outlines his primary long-term goals for Tesla, as the company evolves from a simple startup automaker to something much more.
Musk’s first Master Plan pretty much flew under the radar, though it did reveal the company’s strategy for the coming years. Written in 2006, Musk’s Master Plan, Part 1 discussed how the company intends to enter the affordable vehicle market by gradually evolving its lineup from expensive sports cars like the original Roadster to more affordable, mainstream vehicles like the Model 3. Musk’s first Master Plan also mentioned how electric vehicle owners could become energy positive by charging their EVs from renewable sources like the sun.
Master Plan, Part 2 came ten years later, a time when the company was already producing the Model S and Model X. Published in 2016, Master Plan, Part Deux still highlighted that Tesla intends to enter all vehicle segments like heavy-duty trucks, pickups, and passenger-density urban transport. However, it also emphasized the importance of Tesla Energy and its solar products, as well as the value of advanced driver-assist systems like Autopilot. Musk also touched on the idea of the Tesla Network, which would be possible once autonomous driving is achieved.
Needless to say, Tesla has not completed Musk’s second Master Plan yet. While all the goals highlighted by the CEO in his first Master Plan were met with the launch and ramp of the Model 3, the goals indicated in Master Plan, Part Deux have proven to be far more challenging. Vehicles like the Tesla Semi and Cybertruck are still waiting to be produced, and the Solar Roof ramp has been rife with delays. The deployment of FSD has made some progress with the FSD Beta program, but true autonomy still seems to be a distant goal.
This does not mean to say that Elon Musk’s Master Plan, Part 3, would be ill-timed, however. Musk definitely has a vision for Tesla, and he knows where the company is going. His long tenure as Tesla’s CEO also provides him with a pretty good eye as to what the company could achieve in the future. With this in mind, and while details of Master Plan, Part 3 are yet to be released, speculations are abounding about what Musk’s third grand plan would entail. Some TSLA bulls that have watched the company for years have suggested that Master Plan, Part 3 may involve Tesla’s transition to an Artificial Intelligence and data company.
A focus on AI is not farfetched at all for Tesla, considering the company’s projects like Optimus and the wealth of data it is gathering from its fleet of vehicles every day. And it doesn’t even have to be limited to electric cars only. With products like its humanoid robot, Tesla’s AI projects could expand to a variety of industries. This is something that Musk seems to be quite excited about, as hinted at in a recent post on Twitter. The CEO highlighted that he has so much respect for those who do honest work in creating useful products and services for their fellow humans.
“Working hard to make useful products & services for your fellow humans is deeply morally good. I have so much respect for the associates doing an honest day’s work at Tesla or SpaceX building & servicing cars, rockets, Starlinks, batteries, solar & many other things,” Musk wrote.
Do you have any idea what Master Plan, Part 3 will entail? Sound off in the comments section below.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
