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Tesla ended the EV charging battle before it really even begun

Credit: Tesla

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For years, Tesla has been the subject of various statements by rival automakers that claim their company is superior. Electric vehicle tech, charging infrastructure, range, and performance have been where these companies have argued they are stronger and more robust a competitor than Tesla in the space.

Now, those same competitors are essentially admitting that without Tesla, they cannot succeed, and it has culminated in the war for EV charging ending before it has really even begun.

Perhaps the most significant and most important variable in the growth of electric vehicles is charging. We can argue that range is not because, for years, people have driven electric vehicles like Volkswagen’s eGolf and the Nissan Leaf, which offer low range ratings of just 125 and 150 miles, respectively.

volkswagen e-golf on road

Credit: Volkswagen

We can argue that performance is not because not everyone needs or even wants speed and acceleration. While tech is important, it is not a necessity for all drivers, as some continue to drive vehicles with tape decks and no power windows.

Everyone who drives an EV needs a place to charge. While home charging solutions are suitable for everyone, that does not solve the issue that lies behind a long commute or road trip. People need adequate charging infrastructure to make driving an EV suitable for things past a car being a daily driver. Unfortunately, while it is the most important, at least in my opinion, it has not been the variable that automakers have focused on exclusively.

Instead, automakers have boasted world-class 0-60 MPH acceleration times, range ratings that, while incredibly high, do not necessarily offer any advantages to the driver, and a look or design that is sure to be the next “Tesla killer.” Those are all great metrics to have and hold, but where it really matters is where these companies have fallen short.

But as the old saying goes: if you can’t beat them, join them.

Ford was the first major automaker to readily admit that, without Tesla’s industry-leading charging infrastructure, its plans for EV prowess would likely come to a screeching halt. They, along with everyone else who is mentioned, will not only adopt NACS but will also gain access to 12,000 Supercharger locations. General Motors, which has garnered more attention from the Biden Administration than Tesla for its “leading” EV efforts, was next.

The latter was an unlikely partnership that many likely did not think was coming but to succeed in this business, one where the leader is overwhelmingly obvious and so far ahead of the others, relationships must be leveraged, and vendettas must be set aside. Companies can say they’re better than Tesla in EVs, but those who have followed the sector for any length of time must know it was all rhetoric.

But, the thesis of this is not to hound the fact that companies had to swallow their pride. It is about Tesla winning the battle of EV charging.

After Volvo vowed to make the switch to Tesla’s NACS connector in 2025 yesterday, and with plenty of others mulling over the advantages, it is clear that companies are interested in making Tesla’s strategy the U.S. standard. Even agencies like the SAE are taking expedited measures to ensure the NACS connector gains that recognition.

Charging companies are on board as well, and it is overwhelmingly clear that when it comes to adopting EVs and their strategies or accessories, Tesla is who the others are aiming to be like.

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The battle for EV charging prowess has not even begun. But it has already ended, and it is better this way. If Ford, GM, Volkswagen, and others operated their own gas stations for the past century, cars would have been entirely too competitive and would have never moved forward. It is time for differences to be set aside and for the leader to lead, and Tesla is finally getting its chance.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me atΒ joey@teslarati.com. You can also reach me on TwitterΒ @KlenderJoey, or if you have news tips, you can email us atΒ tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

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I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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