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Tesla halts forums, launches new in-house social engagement platform

Tesla fans gather for close up of Model S at the Shanghai Auto Show 2015. (Credit: Twitter | @Tesla)

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Tesla has officially launched its own form of social media with the “Engage Tesla” platform. The new site, launched earlier today, gives owners and fans the ability to interact with each other while talking about the latest developments and rumors within the community while also updating members with campaigns related to current events. A few of them, for example, allow owners to support those affected by the recent storm disasters in Texas and also updates members of community events taking place near them. With the new platform, Tesla is dropping its Forums.Tesla.com site, making the message board “read-only” beginning March 15th.

“Engage Tesla is a new platform for both Tesla’s public policy team and Tesla Owner’s Clubs,” the automaker wrote in the blog’s introduction section. “Its goal is to create a digital home base for all of our work, and make it easier for Tesla community members to learn what’s top of mind for us, take meaningful action, and stay in the loop. We hope you’ll join us in getting involved.”

Tesla’s new Engage Tesla platform for ownership interaction. (Credit: Tesla)

In the past, Tesla owners have used social media platforms like Twitter and Facebook to share news and stories related to the EV community. Twitter is the more popular of the two, featuring notorious personalities that have become somewhat of celebrity status within the EV sector of the Twittersphere. For those who thirst for Tesla news specifically, its website features its own Forum where owners and fans could interact. However, a message now says that on March 15th, the “Tesla Forums will become read only. To continue the conversation with the Tesla community visit engage.tesla.com,” promoting Tesla’s new engagement platform for owners.

Forums.Tesla.com will be defunct and operate under a “read-only” function beginning March 15th.

The Engage Tesla platform appears to be a simple yet sophisticated page that will allow owners to engage in an open discussion regarding anything Tesla-related. At the current time, Tesla is taking suggestions of what additions the company should take, looking for comments from those involved in the community. Some of the first comments appear to be appreciative of the new platform. Others believe it should be subjected to a verification system, where real-world Tesla owners can interact with one another for suggestions or comments regarding their ownership experience.

While Tesla CEO Elon Musk has fielded many requests from owners from his personal Twitter account, the new Engage Tesla platform could give owners the unique opportunity to have more of their concerns or suggestions heard by company employees. Some have already marked down their wishes in the lonely comment section, the only real detail that exists on the engagement platform currently. However, there is surely some expansion to be applied soon. It could occur on March 15th when the original Tesla Forums become a defunct and inferior way to communicate with other owners who do not interact on Twitter or other forms of social media.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla earns top honors at MotorTrend’s SDV Innovator Awards

MotorTrend’s SDV Awards were presented during CES 2026 in Las Vegas.

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Credit: Tesla China

Tesla emerged as one of the most recognized automakers at MotorTrend’s 2026 Software-Defined Vehicle (SDV) Innovator Awards.

As could be seen in a press release from the publication, two key Tesla employees were honored for their work on AI, autonomy, and vehicle software. MotorTrend’s SDV Awards were presented during CES 2026 in Las Vegas.

Tesla leaders and engineers recognized

The fourth annual SDV Innovator Awards celebrate pioneers and experts who are pushing the automotive industry deeper into software-driven development. Among the most notable honorees for this year was Ashok Elluswamy, Tesla’s Vice President of AI Software, who received a Pioneer Award for his role in advancing artificial intelligence and autonomy across the company’s vehicle lineup.

Tesla also secured recognition in the Expert category, with Lawson Fulton, a staff Autopilot machine learning engineer, honored for his contributions to Tesla’s driver-assistance and autonomous systems.

Tesla’s software-first strategy

While automakers like General Motors, Ford, and Rivian also received recognition, Tesla’s multiple awards stood out given the company’s outsized role in popularizing software-defined vehicles over the past decade. From frequent OTA updates to its data-driven approach to autonomy, Tesla has consistently treated vehicles as evolving software platforms rather than static products.

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This has made Tesla’s vehicles very unique in their respective sectors, as they are arguably the only cars that objectively get better over time. This is especially true for vehicles that are loaded with the company’s Full Self-Driving system, which are getting progressively more intelligent and autonomous over time. The majority of Tesla’s updates to its vehicles are free as well, which is very much appreciated by customers worldwide.

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Judge clears path for Elon Musk’s OpenAI lawsuit to go before a jury

The decision maintains Musk’s claims that OpenAI’s shift toward a for-profit structure violated early assurances made to him as a co-founder.

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Gage Skidmore, CC BY-SA 4.0 , via Wikimedia Commons

A U.S. judge has ruled that Elon Musk’s lawsuit accusing OpenAI of abandoning its founding nonprofit mission can proceed to a jury trial. 

The decision maintains Musk’s claims that OpenAI’s shift toward a for-profit structure violated early assurances made to him as a co-founder. These claims are directly opposed by OpenAI.

Judge says disputed facts warrant a trial

At a hearing in Oakland, U.S. District Judge Yvonne Gonzalez Rogers stated that there was “plenty of evidence” suggesting that OpenAI leaders had promised that the organization’s original nonprofit structure would be maintained. She ruled that those disputed facts should be evaluated by a jury at a trial in March rather than decided by the court at this stage, as noted in a Reuters report.

Musk helped co-found OpenAI in 2015 but left the organization in 2018. In his lawsuit, he argued that he contributed roughly $38 million, or about 60% of OpenAI’s early funding, based on assurances that the company would remain a nonprofit dedicated to the public benefit. He is seeking unspecified monetary damages tied to what he describes as “ill-gotten gains.”

OpenAI, however, has repeatedly rejected Musk’s allegations. The company has stated that Musk’s claims were baseless and part of a pattern of harassment.

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Rivalries and Microsoft ties

The case unfolds against the backdrop of intensifying competition in generative artificial intelligence. Musk now runs xAI, whose Grok chatbot competes directly with OpenAI’s flagship ChatGPT. OpenAI has argued that Musk is a frustrated commercial rival who is simply attempting to slow down a market leader.

The lawsuit also names Microsoft as a defendant, citing its multibillion-dollar partnerships with OpenAI. Microsoft has urged the court to dismiss the claims against it, arguing there is no evidence it aided or abetted any alleged misconduct. Lawyers for OpenAI have also pushed for the case to be thrown out, claiming that Musk failed to show sufficient factual basis for claims such as fraud and breach of contract.

Judge Gonzalez Rogers, however, declined to end the case at this stage, noting that a jury would also need to consider whether Musk filed the lawsuit within the applicable statute of limitations. Still, the dispute between Elon Musk and OpenAI is now headed for a high-profile jury trial in the coming months.

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Tesla Giga Shanghai celebrates 5 million electric drive unit milestone

The milestone was celebrated by the company in a post on its official Weibo account.

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Tesla China has reached another manufacturing milestone at Gigafactory Shanghai, rolling out the facility’s 5 millionth locally produced drive unit. 

The milestone was celebrated by the company in a post on its official Weibo account. In its post, the Giga Shanghai team could be seen posing with the 5 millionth drive unit.

Giga Shanghai’s major benchmark

The milestone drive unit was produced at Gigafactory Shanghai, which produces the Model Y and the Model 3. In a release, Tesla China noted that its three-in-one integrated electric drive system combines the motor, gearbox, and inverter into a single compact assembly. This forms a powerful “heart” for the company’s electric cars.

Tesla China also noted that its drive units’ integrated design improves energy conversion efficiency while reducing overall weight and complexity, benefits that translate into stronger performance, improved handling, and longer service life for its vehicles.

Credit: Tesla China

The new milestone builds on earlier achievements at the same site. In July 2024, Tesla announced that its 10 millionth electric drive system globally had rolled off the line at the Shanghai plant, making it the first self-produced Tesla component to reach that volume. 

More recently, the factory also produced its 4 millionth China-made vehicle, a Model Y L. The factory has also continued hitting global production milestones, rolling out Tesla’s 9 millionth EV worldwide late last year, with the landmark vehicle being a Tesla Model Y.

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Tesla China’s role

Construction of Giga Shanghai began in January 2019, with production starting by the end of that year. This made it the first wholly foreign-owned automotive manufacturing project in China. The facility began delivering Model 3 vehicles locally in early 2020 and added Model Y production in 2021. The plant is now capable of producing about 1 million vehicles annually.

Credit: Tesla China

Throughout 2025, Giga Shanghai delivered 851,732 vehicles, representing a 7.08% year-on-year decline, according to data compiled by CNEVPost. Even so, recent months showed renewed momentum

In December alone, Tesla China recorded wholesale sales of 97,171 vehicles, including domestic deliveries and exports, making it the company’s second-best monthly total on record, per data from the China Passenger Car Association. Retail sales during December reached roughly 94,000 units, up about 13% year over year.

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