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Tesla vs. competition: How many BEVs did OEMs sell in the U.S. in 2024?

Credit: Tesla

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Tesla remained the dominant seller of battery-electric vehicles (BEVs) in the U.S. last year, with early estimates showing that the company sold more than most of its competitors combined. While data isn’t yet available for every automaker selling BEVs in the U.S., we took the time to compile some of the earliest estimates available for 2024 BEV sales, giving us an idea of where Tesla’s competitors landed in the year’s sales.

According to Cox Automotive, automakers sold 1.3 million BEVs in the U.S. in 2024, making up 8 percent of the total market share of nearly 16 million vehicles sold across powertrain types. EV sales also jumped in Q4 to 356,000 vehicles, marking a 12 percent jump year over year.

Cox also expects EV deliveries to surpass 1.5 million in the U.S. in 2025, while 2023 deliveries topped out at 1.2 million.

General Motors (GM) and Ford took up the second and third spots in U.S. BEV sales in 2024, both following Tesla, which held first place decisively. GM’s BEV sales were made up of the Chevy Equinox EV, the Chevy Blazer EV, the Chevy Silverado EV, the Cadillac Lyriq, the GMC Hummer EV, the GMC Sierra EV, and the BrightDrop EV600 commercial van. Ford’s BEV sales were comprised of the Mustang Mach-E, the F-150 Lightning, and the E-Transit.

Toyota was one of the few other manufacturers to release specific U.S. and BEV data, with the latter being made up of those from the BZ4X and Lexus RZ. The vast majority of Toyota’s “electrified” vehicles is comprised of hybrid and plugin hybrid powertrains, along with the Mirai which sports a fuel cell powertrain. All of these electrified vehicle types are excluded from the figure below.

Hyundai’s BEV figure was made up of Ioniq 5, Ioniq 6, and Kona BEV sales, the latter of which is also offered in a hybrid version. The company’s subsidiary Kia had BEV sales including the battery-electric EV6 and EV9, and while the automaker also sells a BEV version of the Niro, it did not separate the vehicle’s hybrid and BEV versions in its report released last week.

It’s worth noting that Tesla doesn’t share figures for individual market sales, though the maker was estimated by Cox Automotive to have sold about 633,000 units to remain the clear leader in the market. Others, such as Lucid and Rivian, deliver the vast majority of their vehicles in the U.S., though they do not break out region-specific figures. Meanwhile, similar estimates for the brands have not yet been shared publicly.

READ MORE ABOUT U.S. BEV SALES: Colorado becomes the #1 state for EV sales, beating California

Audi had 23,152 BEVs sold in the U.S. made up of its e-tron Q4, Q6, Q8, and GT lineups, while its parent company, Volkswagen, sold blank units comprised of the ID.4 and newly launched ID.Buzz, which was only sold in the market in the fourth quarter. BMW sold its battery-electric i4, i5, i7, and iX models in the U.S. last year.

Nissan’s BEVs included the Leaf and the Ariya, which saw year-to-date sales increases of 57 and 47 percent, respectively.

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Cox Automotive is also expected to unveil its 2024 EV Sales report in the coming weeks, which should shed light on many of the automakers that have not shared market-specific figures.

You can see the recent estimates from Cox Automotive on the top EV makers in the U.S. in 2024 below, along with some figures directly from each automaker. Additionally, the source of the figures are linked near the bottom of the page.

How many BEVs did automakers sell in the U.S. in 2024?

  1. Tesla: 633,762
  2. GM: 114,432
  3. Ford: 97,865
  4. Hyundai: 61,797
  5. Kia: 56,099
  6. Rivian: 51,442
  7. BMW: 50,981
  8. Nissan: 31,024
  9. Toyota: 28,267
  10. Mercedes-Benz: 21,154
  11. Audi: 23,152
  12. Volkswagen: 18,183

Top 10 EV models sold in the U.S., according to Cox Auto estimates

  1. Tesla Model Y
  2. Tesla Model 3
  3. Ford Mustang Mach-E
  4. Hyundai Ioniq 5
  5. Tesla Cybertruck
  6. Ford F-150 Lightning
  7. Honda Prologue
  8. Chevy Equinox EV
  9. Cadillac Lyriq
  10. Rivian R1S

You can see detailed estimates from Cox Automotive, which were released on January 13.

Audi | BMW | Ford | GM | Hyundai | Lucid | Nissan | Rivian | Tesla | Toyota | Volkswagen

Updated 1/19: Added the latest figures from Cox Automotive estimates.

What are your thoughts? Did I miss any automakers or U.S. sales figures? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Study reveals less than 1% of EV owners wish to switch back to ICE

 

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Robotaxi has a highly-requested hardware feature not available on typical Model Ys

These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.

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Credit: David Moss | X

Tesla Robotaxi has a highly-requested hardware feature that is not available on typical Model Ys that people like you and me bring home after we buy them. The feature is something that many have been wanting for years, especially after the company adopted a vision-only approach to self-driving.

After Tesla launched driverless Robotaxi rides to the public earlier this week in Austin, people have been traveling to the Lone Star State in an effort to hopefully snag a ride from one of the few vehicles in the fleet that are now no longer required to have Safety Monitors present.

BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor

Although only a few of those completely driverless rides are available, there have been some new things seen on these cars that are additions from regular Model Ys, including the presence of one new feature: camera washers.

With the Model Y, there has been a front camera washer, but the other exterior “eyes” have been void of any solution for this. For now, owners are required to clean them manually.

In Austin, Tesla is doing things differently. It is now utilizing camera washers on the side repeater and rear bumper cameras, which will keep the cameras clean and keep operation as smooth and as uninterrupted as possible:

These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.

This is the first time we are seeing them, so it seems as if Safety Monitors might have been responsible for keeping the lenses clean and unobstructed previously.

However, as Tesla transitions to a fully autonomous self-driving suite and Robotaxi expands to more vehicles in the Robotaxi fleet, it needed to find a way to clean the cameras without any manual intervention, at least for a short period, until they can return for interior and exterior washing.

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Tesla makes big Full Self-Driving change to reflect future plans

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tesla interior operating on full self driving
Credit: TESLARATI

Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.

With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.

On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:

This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.

However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.

The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.

This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.

Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.

Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.

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Tesla Model S completes first ever FSD Cannonball Run with zero interventions

The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.

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A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.

A full FSD Cannonball Run

As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.

Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal. 

History made

The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain. 

As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.

Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.

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