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Tesla and other EVs will be overtaken by hydrogen cars by 2030, predicts auto expert
An automotive industry expert in Germany recently issued a bold dismissal of electric vehicles, declaring that EVs will be overtaken by hydrogen-powered cars. Before an audience, Dr. Felix Gress, head of Continental’s corporate communications and public affairs, argued that battery-electric vehicles represent poor value for money compared to diesel and petrol alternatives.
While Gress admitted that electric cars today are grabbing headlines and the attention of the automotive industry, the Continental executive predicted that the market would see shift to hydrogen in the next decade or so. “The fuel cell is not ready to kick in yet. By 2030, we’ll see that coming, especially in passenger cars that run long distances, or trucks… Fuel cell is not out of reach, I would say. The question is when it would kick in. We are working on that area, too,” the executive argued.
Gress added that electric cars will have difficulties finding acceptance among car buyers. “For the customers, it will be difficult to accept such a car in the market – you pay a higher price, you get less of a car, so it will be a tough sell,” he said, stating that based on Continental’s estimates, battery technology, and in extension, EVs in general, have their limits. “The battery technology, according to our estimations, has its limits. It doesn’t generate enough range for some people’s needs,” he added.
The Continental executive’s dismissive stance on electric cars run parallel to that of BMW’s director of development, Klaus Frölich, who recently stated that electric vehicles have no demand. During a recent round table interview in Munich, Frölich noted that “there is no customer requests for BEVs.” Responding to Europe’s Transport and Environment lobby group, which is pushing for the adoption of more electric cars, the executive fired back, arguing that BMW could easily flood the market with EVs, but no one will buy them.
“If we have a big offer, a big incentive, we could flood Europe and sell a million cars, but Europeans won’t buy these things. Customers in Europe do not buy EVs. We pressed these cars into the market, and they’re not wanted. We can deliver an electrified vehicle to each person, but they will not buy them,” the executive said.
Unlike Gress from Continental, Frölich instead argued for plug-in hybrids, which use both an internal combustion engine and an electric motor. He did note that BMW will still make pure electric cars for the US and China, but the company will concentrate its efforts to bring plug-in hybrids with 80 km (49 miles) of pure electric range. “PHEV gives them full freedom and 80 km of EV range,” he said.
It is quite surprising to see an executive from Continental, the same company that recognized the potential of Tesla as a player in the vehicle software market, completely dismiss electric vehicles as but a prelude to hydrogen propulsion. Hydrogen vehicles, after all, have been around for a while, and for the most part, they have stagnated. The Toyota Mirai, for example, has been around for years, but it has proven to be nowhere near as popular as the Prius, the company’s breakthrough hybrid car.
One thing where both Gress from Continental and Frölich from BMW seem to agree on is that electric vehicle batteries have limitations that could not be overcome. This is a flawed assumption, as batteries have continued to evolve over the years. Tesla, for example, has made significant breakthroughs in battery technology in recent years, as shown in the 2170 cells of the Model 3 Performance, which help the vehicle handle the extreme demands of closed circuit driving. By the end of Gress’ 2030 estimate for hydrogen cars, electric car batteries will most definitely not be the same as they are today.
Elon Musk
Tesla Megapack powers $1.1B AI data center project in Brazil
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
Tesla’s Megapack battery systems will be deployed as part of a 400MW AI data center campus in Uberlândia, Brazil. The initiative is described as one of Latin America’s largest AI infrastructure projects.
The project is being led by RT-One, which confirmed that the facility will integrate Tesla Megapack battery energy storage systems (BESS) as part of a broader industrial alliance that includes Hitachi Energy, Siemens, ABB, HIMOINSA, and Schneider Electric. The project is backed by more than R$6 billion (approximately $1.1 billion) in private capital.
According to RT-One, the data center is designed to operate on 100% renewable energy while also reinforcing regional grid stability.
“Brazil generates abundant energy, particularly from renewable sources such as solar and wind. However, high renewable penetration can create grid stability challenges,” RT-One President Fernando Palamone noted in a post on LinkedIn. “Managing this imbalance is one of the country’s growing infrastructure priorities.”
By integrating Tesla’s Megapack systems, the facility will function not only as a major power consumer but also as a grid-supporting asset.
“The facility will be capable of absorbing excess electricity when supply is high and providing stabilization services when the grid requires additional support. This approach enhances resilience, improves reliability, and contributes to a more efficient use of renewable generation,” Palamone added.
The model mirrors approaches used in energy-intensive regions such as California and Texas, where large battery systems help manage fluctuations tied to renewable energy generation.
The RT-One President recently visited Tesla’s Megafactory in Lathrop, California, where Megapacks are produced, as part of establishing the partnership. He thanked the Tesla team, including Marcel Dall Pai, Nicholas Reale, and Sean Jones, for supporting the collaboration in his LinkedIn post.
Elon Musk
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools.
Starlink is now powering Europe’s first commercial satellite-to-smartphone service, as Virgin Media O2 launches a space-based mobile data offering across the UK.
The new O2 Satellite service uses Starlink’s low-Earth orbit network to connect regular smartphones in areas without terrestrial coverage, expanding O2’s reach from 89% to 95% of Britain’s landmass.
Under the rollout, compatible Samsung devices automatically connect to Starlink satellites when users move beyond traditional mobile coverage, according to Reuters.
The service initially supports text messaging along with apps such as WhatsApp, Facebook Messenger, Google Maps and weather tools. O2 is pricing the add-on at £3 per month.
By leveraging Starlink’s satellite infrastructure, O2 can deliver connectivity in remote and rural regions without building additional ground towers. The move represents another step in Starlink’s push beyond fixed broadband and into direct-to-device mobile services.
Virgin Media O2 chief executive Lutz Schuler shared his thoughts about the Starlink partnership. “By launching O2 Satellite, we’ve become the first operator in Europe to launch a space-based mobile data service that, overnight, has brought new mobile coverage to an area around two-thirds the size of Wales for the first time,” he said.
Satellite-based mobile connectivity is gaining traction globally. In the U.S., T-Mobile has launched a similar satellite-to-cell offering. Meanwhile, Vodafone has conducted satellite video call tests through its partnership with AST SpaceMobile last year.
For Starlink, the O2 agreement highlights how its network is increasingly being integrated into national telecom systems, enabling standard smartphones to connect directly to satellites without specialized hardware.
Elon Musk
Elon Musk’s Starbase, TX included in $84.6 million coastal funding round
The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Elon Musk’s Starbase, Texas has been included in an $84.6 million coastal funding round announced by the Texas General Land Office (GLO). The funds mark another step in the state’s ongoing beach restoration and resilience efforts along the Gulf Coast.
Texas Land Commissioner Dawn Buckingham confirmed that 14 coastal counties will receive funding through the Coastal Management Program (CMP) Grant Cycle 31 and Coastal Erosion Planning and Response Act (CEPRA) program Cycle 14. Among the Brownsville-area recipients listed was the City of Starbase, which is home to SpaceX’s Starship factory.
“As someone who spent more than a decade living on the Texas coast, ensuring our communities, wildlife, and their habitats are safe and thriving is of utmost importance. I am honored to bring this much-needed funding to our coastal communities for these beneficial projects,” Commissioner Buckingham said in a press release.
“By dedicating this crucial assistance to these impactful projects, the GLO is ensuring our Texas coast will continue to thrive and remain resilient for generations to come.”
The official Starbase account acknowledged the support in a post on X, writing: “Coastal resilience takes teamwork. We appreciate @TXGLO and Commissioner Dawn Buckingham for their continued support of beach restoration projects in Starbase.”
The funding will support a range of coastal initiatives, including beach nourishment, dune restoration, shoreline stabilization, habitat restoration, and water quality improvements.
CMP projects are backed by funding from the National Oceanic and Atmospheric Administration and the Gulf of Mexico Energy Security Act, alongside local partner matches. CEPRA projects focus specifically on reducing coastal erosion and are funded through allocations from the Texas Legislature, the Texas Hotel Occupancy Tax, and GOMESA.
Checks were presented in Corpus Christi and Brownsville to counties, municipalities, universities, and conservation groups. In addition to Starbase, Brownsville-area recipients included Cameron County, the City of South Padre Island, Willacy County, and the Willacy County Navigation District.
Tesla Megapack powers $1.1B AI data center project in Brazil
Starlink powers Europe’s first satellite-to-phone service with O2 partnership
