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Tesla excluded from incentives in Canada over Trump tariffs
Tesla has been excluded from two Canadian EV incentive programs, as the country’s officials grapple with tariffs from the Trump administration.
Tesla has been excluded from electric vehicle (EV) incentive programs in Canada in recent weeks, as officials attempt to retaliate against CEO Elon Musk and the Trump administration’s recent tariffs.
In a press conference on Monday, Toronto Mayor Olivia Chow said that the city would no longer provide tax incentives for Tesla vehicles for ride-hailing and taxi purposes, effectively excluding the brand from a program offering reduced fees for going electric. The news also comes after a British Columbia (B.C.) official announced last week that Tesla’s vehicles would no longer get EV rebates for home charging equipment.
“We are giving incentives for people to migrate into electric cars, except we will stop giving incentives, financial incentives to buy Tesla,” Chow said during the media conference. “We have certainly said that if you want to buy Tesla, go ahead, but don’t count on taxpayer money to subsidize it.”
The program is part of a citywide initiative to offer reduced licensing and renewal fees for ride-hailing vehicle purchasers going electric, set to run through 2029 in efforts to electrify the city’s taxi fleet and lower emissions.
The Toronto Mayor also went on to point out that “there are other electric cars around,” which fleet operators would have to consider She also addressed whether the city would re-evaluate carbon emissions goals in light of the Trump administration’s Environmental Protection Agency (EPA) doing so in recent weeks, saying that the city “would like to reduce [its] carbon footprint as quickly as possible,” but that it could always look at “whether or not the deadline makes sense.”
At the time of writing, the Mayor’s office has not yet responded to Teslarati’s request for clarification on how many vehicles have utilized the program. You can watch the full press conference below, with Chow discussing the incentive around 17:30.
READ MORE ON CANADA: Tesla is getting targeted by Canada officials over rocky Trump relations
Canada’s iZEV rebates were officially paused in January, according to Transport Canada’s website, and while the previous program’s funding was depleted, the previous contract’s had an end date of March 31. The web page also says that the “continuation of eligibility remains at the Minister of Transport’s discretion,” along with highlighting that eligibility ended on October 1, 2024 for vehicles from countries that do not have a free-trade agreement with Canada.
Last week, B.C. Premier David Eby also announced plans to remove Tesla from the B.C. Hydro EV charging rebate program, as a provincial response to Musk and his recent involvement with the Trump administration.
“It’s just for Tesla and it’s because of Elon Musk,” Eby said (via CBC).
The Premier also said he felt that if taxpayers knew thousands of dollars would go to Musk’s company through the subsidy program, “they’d want to throw up.”
The B.C. Hydro program offers up to $350 in rebates to residents who purchase and install EV chargers in their homes. As of March 12, Tesla products, such as the company’s Wall Connector, have become ineligible for the rebate.
“I thought [Tesla products] shouldn’t be made available on a public subsidy program right now,” said Adrian Dix, B.C. Energy Minister, in response to a reporter this month after evaluating the province’s rebate programs in recent months. “I don’t think anyone in British Columbia needs to be told why, and I think most people would support their removal from that list.”
The removal of Tesla’s products from the B.C. Hydro program also elicited a response from Musk on X, who reposted the story, simply writing “crazy.”
Tesla says it will be a victim of Trump admin’s tariff strategy
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
