News
Tesla excluded from incentives in Canada over Trump tariffs
Tesla has been excluded from two Canadian EV incentive programs, as the country’s officials grapple with tariffs from the Trump administration.
Tesla has been excluded from electric vehicle (EV) incentive programs in Canada in recent weeks, as officials attempt to retaliate against CEO Elon Musk and the Trump administration’s recent tariffs.
In a press conference on Monday, Toronto Mayor Olivia Chow said that the city would no longer provide tax incentives for Tesla vehicles for ride-hailing and taxi purposes, effectively excluding the brand from a program offering reduced fees for going electric. The news also comes after a British Columbia (B.C.) official announced last week that Tesla’s vehicles would no longer get EV rebates for home charging equipment.
“We are giving incentives for people to migrate into electric cars, except we will stop giving incentives, financial incentives to buy Tesla,” Chow said during the media conference. “We have certainly said that if you want to buy Tesla, go ahead, but don’t count on taxpayer money to subsidize it.”
The program is part of a citywide initiative to offer reduced licensing and renewal fees for ride-hailing vehicle purchasers going electric, set to run through 2029 in efforts to electrify the city’s taxi fleet and lower emissions.
The Toronto Mayor also went on to point out that “there are other electric cars around,” which fleet operators would have to consider She also addressed whether the city would re-evaluate carbon emissions goals in light of the Trump administration’s Environmental Protection Agency (EPA) doing so in recent weeks, saying that the city “would like to reduce [its] carbon footprint as quickly as possible,” but that it could always look at “whether or not the deadline makes sense.”
At the time of writing, the Mayor’s office has not yet responded to Teslarati’s request for clarification on how many vehicles have utilized the program. You can watch the full press conference below, with Chow discussing the incentive around 17:30.
READ MORE ON CANADA: Tesla is getting targeted by Canada officials over rocky Trump relations
Canada’s iZEV rebates were officially paused in January, according to Transport Canada’s website, and while the previous program’s funding was depleted, the previous contract’s had an end date of March 31. The web page also says that the “continuation of eligibility remains at the Minister of Transport’s discretion,” along with highlighting that eligibility ended on October 1, 2024 for vehicles from countries that do not have a free-trade agreement with Canada.
Last week, B.C. Premier David Eby also announced plans to remove Tesla from the B.C. Hydro EV charging rebate program, as a provincial response to Musk and his recent involvement with the Trump administration.
“It’s just for Tesla and it’s because of Elon Musk,” Eby said (via CBC).
The Premier also said he felt that if taxpayers knew thousands of dollars would go to Musk’s company through the subsidy program, “they’d want to throw up.”
The B.C. Hydro program offers up to $350 in rebates to residents who purchase and install EV chargers in their homes. As of March 12, Tesla products, such as the company’s Wall Connector, have become ineligible for the rebate.
“I thought [Tesla products] shouldn’t be made available on a public subsidy program right now,” said Adrian Dix, B.C. Energy Minister, in response to a reporter this month after evaluating the province’s rebate programs in recent months. “I don’t think anyone in British Columbia needs to be told why, and I think most people would support their removal from that list.”
The removal of Tesla’s products from the B.C. Hydro program also elicited a response from Musk on X, who reposted the story, simply writing “crazy.”
Tesla says it will be a victim of Trump admin’s tariff strategy
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
