This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
Earlier this week, NTSB Chief Jennifer Homendy made some disparaging comments regarding Tesla’s use of “Full Self-Driving” to explain its semi-autonomous driving suite. The remarks from Homendy show that Tesla may not have a fair chance when it ultimately comes to proving the effectiveness of its FSD program, especially considering agency officials, who should remain impartial, are already making misdirected comments regarding the name of the suite.
In an interview with the Wall Street Journal, Homendy commented on the company’s use of the phrase “Full Self-Driving.” While Tesla’s FSD suite is admittedly not capable of Level 5 autonomy, the idea for the program is to eventually roll out a fully autonomous driving program for those who choose to invest in the company’s software. However, instead of focusing on the program’s effectiveness and commending Tesla, arguably the leader in self-driving developments, Homendy concentrates on the terminology.
Homendy said Tesla’s use of the term “Full Self-Driving” was “misleading and irresponsible,” despite the company confirming with each driver who buys the capability that the program is not yet fully autonomous. Drivers are explicitly told to remain vigilant and keep their hands on the wheel at all times. It is a requirement to use Autopilot or FSD, and failure to do so can result in being locked in “Autopilot jail” for the duration of your trip. Nobody wants that.
However, despite the way some media outlets and others describe Tesla’s FSD program, the company’s semi-autonomous driving functionalities are extraordinarily safe and among the most complex on the market. Tesla is one of the few companies attempting to solve the riddle that is self-driving, and the only to my knowledge that has chosen not to use LiDAR in its efforts. Additionally, Tesla ditched radar just a few months ago in the Model Y and Model 3, meaning cameras are the only infrastructure the company plans to use to keep its cars moving. Several drivers have reported improvements due to the lack of radar.
These comments regarding FSD and Autopilot are simple: The terminology is not the focus; the facts are. The truth is, Tesla Autopilot recorded one of its safest quarters, according to the most recently released statistics that outlined an accident occurring on Autopilot just once every 4.19 million miles. The national average is 484,000 miles, the NHTSA says.
It isn’t to say that things don’t happen. Accidents on Autopilot and FSD do occur, and the NHTSA is currently probing twelve incidents that have shown Autopilot to be active during an accident. While the conditions and situations vary in each accident, several have already been proven to be the result of driver negligence, including a few that had drivers operating a vehicle without a license or under the influence of alcohol. Now, remind me: When a BMW driver is drunk and crashes into someone, do we blame BMW? I’ll let that rhetorical question sink in.
Of course, Homendy has a Constitutional right to say whatever is on her mind. It is perfectly reasonable to be skeptical of self-driving systems. I’ll admit, the first time I experienced one, I was not a fan, but it wasn’t because I didn’t trust it. It was because I was familiar with controlling a vehicle and not having it manage things for me. However, just like anything else, I adjusted and got used to the idea, eventually becoming accustomed to the new feelings and sensations of having my car assist me in navigating to my destination.
To me, it is simply unfortunate for an NTSB official to claim that Tesla “has clearly misled numerous people to misuse and abuse technology.” One, because it isn’t possible, two, because it would be a massive liability for the company, and three, because Tesla has never maintained that its cars can drive themselves. Tesla has never claimed that its cars can drive themselves, nor has Tesla ever advised a driver to attempt a fully autonomous trek to a destination.
The numerous safety features and additions to the FSD suite have only solidified Tesla’s position as one of the safest car companies out there. With in-cabin cameras to test driver attentiveness and numerous other safety thresholds that drivers must respond to with the correct behaviors, Tesla’s FSD suite and its Autopilot program are among the safest around. It isn’t favorable for NTSB head Homendy to comment in this way, especially as it seems to be detrimental to not only Tesla’s attempts to achieve Level 5 autonomy but the entire self-driving effort as a whole.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
