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Does Tesla have a fair chance after NTSB Chief comments?

(Credit: Tesla)

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This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.


Earlier this week, NTSB Chief Jennifer Homendy made some disparaging comments regarding Tesla’s use of “Full Self-Driving” to explain its semi-autonomous driving suite. The remarks from Homendy show that Tesla may not have a fair chance when it ultimately comes to proving the effectiveness of its FSD program, especially considering agency officials, who should remain impartial, are already making misdirected comments regarding the name of the suite.

In an interview with the Wall Street Journal, Homendy commented on the company’s use of the phrase “Full Self-Driving.” While Tesla’s FSD suite is admittedly not capable of Level 5 autonomy, the idea for the program is to eventually roll out a fully autonomous driving program for those who choose to invest in the company’s software. However, instead of focusing on the program’s effectiveness and commending Tesla, arguably the leader in self-driving developments, Homendy concentrates on the terminology.

Homendy said Tesla’s use of the term “Full Self-Driving” was “misleading and irresponsible,” despite the company confirming with each driver who buys the capability that the program is not yet fully autonomous. Drivers are explicitly told to remain vigilant and keep their hands on the wheel at all times. It is a requirement to use Autopilot or FSD, and failure to do so can result in being locked in “Autopilot jail” for the duration of your trip. Nobody wants that.

However, despite the way some media outlets and others describe Tesla’s FSD program, the company’s semi-autonomous driving functionalities are extraordinarily safe and among the most complex on the market. Tesla is one of the few companies attempting to solve the riddle that is self-driving, and the only to my knowledge that has chosen not to use LiDAR in its efforts. Additionally, Tesla ditched radar just a few months ago in the Model Y and Model 3, meaning cameras are the only infrastructure the company plans to use to keep its cars moving. Several drivers have reported improvements due to the lack of radar.

These comments regarding FSD and Autopilot are simple: The terminology is not the focus; the facts are. The truth is, Tesla Autopilot recorded one of its safest quarters, according to the most recently released statistics that outlined an accident occurring on Autopilot just once every 4.19 million miles. The national average is 484,000 miles, the NHTSA says.

It isn’t to say that things don’t happen. Accidents on Autopilot and FSD do occur, and the NHTSA is currently probing twelve incidents that have shown Autopilot to be active during an accident. While the conditions and situations vary in each accident, several have already been proven to be the result of driver negligence, including a few that had drivers operating a vehicle without a license or under the influence of alcohol. Now, remind me: When a BMW driver is drunk and crashes into someone, do we blame BMW? I’ll let that rhetorical question sink in.

Of course, Homendy has a Constitutional right to say whatever is on her mind. It is perfectly reasonable to be skeptical of self-driving systems. I’ll admit, the first time I experienced one, I was not a fan, but it wasn’t because I didn’t trust it. It was because I was familiar with controlling a vehicle and not having it manage things for me. However, just like anything else, I adjusted and got used to the idea, eventually becoming accustomed to the new feelings and sensations of having my car assist me in navigating to my destination.

To me, it is simply unfortunate for an NTSB official to claim that Tesla “has clearly misled numerous people to misuse and abuse technology.” One, because it isn’t possible, two, because it would be a massive liability for the company, and three, because Tesla has never maintained that its cars can drive themselves. Tesla has never claimed that its cars can drive themselves, nor has Tesla ever advised a driver to attempt a fully autonomous trek to a destination.

The numerous safety features and additions to the FSD suite have only solidified Tesla’s position as one of the safest car companies out there. With in-cabin cameras to test driver attentiveness and numerous other safety thresholds that drivers must respond to with the correct behaviors, Tesla’s FSD suite and its Autopilot program are among the safest around. It isn’t favorable for NTSB head Homendy to comment in this way, especially as it seems to be detrimental to not only Tesla’s attempts to achieve Level 5 autonomy but the entire self-driving effort as a whole.

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I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

-Joey

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

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Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

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Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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