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Tesla forces Volkswagen CEO to act fast and avoid similar fate as Nokia
Will automotive giant Volkswagen have the same fate as Finnish cellphone manufacturer Nokia? VW CEO Herbert Diess says that the carmaker is heading that way if it doesn’t do anything soon and quickly.
Even for a tried and tested automotive brand such as Volkswagen, things can be overwhelming. Frightening, in fact, if its chief executive compares it to a once-dominant phone brand that was not able to keep up with the times.
Germany who wants to switch to greener vehicles and lower its emissions footprint implemented tighter rules following Volkswagen’s admission in 2015 that it cheated with emission tests. The “Dieselgate” problem though is just the tip of the iceberg. The carmaker has no choice but to comply with the stringent guidelines and needs to develop electric vehicles and this requires the company to revamp its assets, cut costs, and catch up with needed technologies.
“The big question is: Are we fast enough? If we continue at our current speed, it is going to be very tough. In summary, this is probably the most difficult challenge Volkswagen has ever faced,” Deiss told his senior managers during a global board meeting as reported by Reuters.
Last September, the environment committee of the European parliament pushed to cut carbon dioxide emissions by 45 percent from 2021 through 2030 and to have 20 percent quota of electric vehicles come 2025 and by 50 percent in 2030. If Volkswagen misses these quotas in 2021, PA Consulting firm estimates that Volkswagen might face a fine of as much as 4.5 billion euros.
Just like what Diess emphasized, it is not an easy task and the brand needs to improve its productivity and lower its costs. It’s a massive overhaul that will push the German carmaker to refocus so they can produce EVs and batteries to comply with set emission rules and while keeping profit margins.
Analysts from consulting firm Wood Mackenzie predicts that Volkswagen could be the biggest EV manufacturer by 2030, producing 14 to 16 million green cars. However, this will be a long shot since Volkswagen would need to take a 53 percent share of the global market for electric cars from now and through the next eight years. It also needs to produce about 57 percent of battery packs for EVs.
There’s another problem for Volkswagen. One that might force them to be a Nokia — Tesla.
Tesla has been pushing the right buttons across markets. It became the most valuable car brand in the world eclipsing other American automotive predecessors and has been converting naysayers to believers of late.
The Silicon Valley-based electric car manufacturer has set its foot on Volkwagen’s backyard. It’s moving fast to start building its Gigafactory 4 in Brandenburg that will produce 150,000 EVs initially and will eventually ramp up to 500,000 units per year. Once Model Ys and Model 3s roll out of GF4, it will surely bite a good chunk of Volkswagens market share in Germany and the rest of the region. Tesla would have thrown a ton of punches to knockdown (or knockout) Volkswagen and other German car brands before they even know it. Elon Musk and his team already have the technologies to dominate the EV market.
Likewise, Tesla has established a strong presence in China with its Gigafactory 3 in Shanghai and the Chinese government has been pouring its support to Tesla, seeing the brand as a catalyst for the EV industry. Recently, Tesla was able to cut the price of locally-made Model 3s and the mass-produced sedan will most likely be a cash cow for Musk’s car brand. It has also pushed the gear to design Chinese-style Teslas, perhaps entry-level cars that it needs to even get a better share of the pie. And as the Tesla chief said, these cars will not be only for China but for the rest of the globe.
If Volkswagen doesn’t want to be a Nokia, it has to be smart and lightning-quick to catch and outplay Tesla in a game that the latter knows by heart. Volkswagen has no room to commit errors in the EV game. But for now, Tesla is in a very strong position and Deiss and the rest of his team can only look and scratch their heads.
News
Tesla Robotaxi ride-hailing without a Safety Monitor proves to be difficult
Tesla Robotaxi ride-hailing without a Safety Monitor is proving to be a difficult task, according to some riders who made the journey to Austin to attempt to ride in one of its vehicles that has zero supervision.
Last week, Tesla officially removed Safety Monitors from some — not all — of its Robotaxi vehicles in Austin, Texas, answering skeptics who said the vehicles still needed supervision to operate safely and efficiently.
BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor
Tesla aimed to remove Safety Monitors before the end of 2025, and it did, but only to company employees. It made the move last week to open the rides to the public, just a couple of weeks late to its original goal, but the accomplishment was impressive, nonetheless.
However, the small number of Robotaxis that are operating without Safety Monitors has proven difficult to hail for a ride. David Moss, who has gained notoriety recently as the person who has traveled over 10,000 miles in his Tesla on Full Self-Driving v14 without any interventions, made it to Austin last week.
He has tried to get a ride in a Safety Monitor-less Robotaxi for the better part of four days, and after 38 attempts, he still has yet to grab one:
Wow just wow!
It’s 8:30PM, 29° out ice storm hailing & Tesla Robotaxi service has turned back on!
Waymo is offline & vast majority of humans are home in the storm
Ride 38 was still supervised but by far most impressive yet pic.twitter.com/1aUnJkcYm8
— David Moss (@DavidMoss) January 25, 2026
Tesla said last week that it was rolling out a controlled test of the Safety Monitor-less Robotaxis. Ashok Elluswamy, who heads the AI program at Tesla, confirmed that the company was “starting with a few unsupervised vehicles mixed in with the broader Robotaxi fleet with Safety Monitors,” and that “the ratio will increase over time.”
This is a good strategy that prioritizes safety and keeps the company’s controlled rollout at the forefront of the Robotaxi rollout.
However, it will be interesting to see how quickly the company can scale these completely monitor-less rides. It has proven to be extremely difficult to get one, but that is understandable considering only a handful of the cars in the entire Austin fleet are operating with no supervision within the vehicle.
News
Tesla gives its biggest hint that Full Self-Driving in Europe is imminent
Tesla has given its biggest hint that Full Self-Driving in Europe is imminent, as a new feature seems to show that the company is preparing for frequent border crossings.
Tesla owner and influencer BLKMDL3, also known as Zack, recently took his Tesla to the border of California and Mexico at Tijuana, and at the international crossing, Full Self-Driving showed an interesting message: “Upcoming country border — FSD (Supervised) will become unavailable.”
FSD now shows a new message when approaching an international border crossing.
Stayed engaged the whole way as we crossed the border and worked great in Mexico! pic.twitter.com/bDzyLnyq0g
— Zack (@BLKMDL3) January 26, 2026
Due to regulatory approvals, once a Tesla operating on Full Self-Driving enters a new country, it is required to comply with the laws and regulations that are applicable to that territory. Even if legal, it seems Tesla will shut off FSD temporarily, confirming it is in a location where operation is approved.
This is something that will be extremely important in Europe, as crossing borders there is like crossing states in the U.S.; it’s pretty frequent compared to life in America, Canada, and Mexico.
Tesla has been working to get FSD approved in Europe for several years, and it has been getting close to being able to offer it to owners on the continent. However, it is still working through a lot of the red tape that is necessary for European regulators to approve use of the system on their continent.
This feature seems to be one that would be extremely useful in Europe, considering the fact that crossing borders into other countries is much more frequent than here in the U.S., and would cater to an area where approvals would differ.
Tesla has been testing FSD in Spain, France, England, and other European countries, and plans to continue expanding this effort. European owners have been fighting for a very long time to utilize the functionality, but the red tape has been the biggest bottleneck in the process.
Tesla Europe builds momentum with expanding FSD demos and regional launches
Tesla operates Full Self-Driving in the United States, China, Canada, Mexico, Puerto Rico, Australia, New Zealand, and South Korea.
Elon Musk
SpaceX Starship V3 gets launch date update from Elon Musk
The first flight of Starship Version 3 and its new Raptor V3 engines could happen as early as March.
Elon Musk has announced that SpaceX’s next Starship launch, Flight 12, is expected in about six weeks. This suggests that the first flight of Starship Version 3 and its new Raptor V3 engines could happen as early as March.
In a post on X, Elon Musk stated that the next Starship launch is in six weeks. He accompanied his announcement with a photo that seemed to have been taken when Starship’s upper stage was just about to separate from the Super Heavy Booster. Musk did not state whether SpaceX will attempt to catch the Super Heavy Booster during the upcoming flight.
The upcoming flight will mark the debut of Starship V3. The upgraded design includes the new Raptor V3 engine, which is expected to have nearly twice the thrust of the original Raptor 1, at a fraction of the cost and with significantly reduced weight. The Starship V3 platform is also expected to be optimized for manufacturability.
The Starship V3 Flight 12 launch timeline comes as SpaceX pursues an aggressive development cadence for the fully reusable launch system. Previous iterations of Starship have racked up a mixed but notable string of test flights, including multiple integrated flight tests in 2025.
Interestingly enough, SpaceX has teased an aggressive timeframe for Starship V3’s first flight. Way back in late November, SpaceX noted on X that it will be aiming to launch Starship V3’s maiden flight in the first quarter of 2026. This was despite setbacks like a structural anomaly on the first V3 booster during ground testing.
“Starship’s twelfth flight test remains targeted for the first quarter of 2026,” the company wrote in its post on X.