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Tesla Chief Designer delivers speech at CA State Capitol, pledges support of 5M EV goal by 2030
Tesla Chief Designer Franz von Holzhausen recently delivered an address at California’s State Capitol last week. The renowned designer discussed Tesla’s roots in California, its mission to accelerate the world towards sustainable energy, and the company’s plan to help the state reach its goal of having 5 million zero-emission vehicles on the road by 2030.
The video of Franz’s speech was uploaded by Tesla-themed YouTube channel My Tesla Adventure. As noted by the YouTube channel’s host, Eli, the purpose of the event was to let the legislature know what is going on with Tesla and its electric vehicles, as well as to offer test rides to the public. In an emailed statement to Teslarati, Eli stated that people’s reaction to the electric car was one of pleasant surprise, particularly with the vehicle’s range and short charging times.
Franz’s discussion focused on Tesla’s progress as an electric car company over the years and how it intends to support California’s initiatives for sustainable transportation. Franz even noted that with Tesla’s help, CA could achieve its 5-million EV goal sooner than 2030.
“Sustainable is at the heart of everything that we do, so we want to thank you for your support. We also want to thank the governor for his vision on climate change and clean air policy. The governor’s goal of 5 million zero-emission vehicles in California on the roads by 2030, it’s not only achievable, we’re (Tesla) gonna to help make that happen – day by day – and if we build on these successful policies and programs adopted by the legislature in this administration, we can achieve that sooner than 2030.”
California Governor Jerry Brown signed an executive order earlier this year ordering state entities to work with the private sector to put 5 million electric vehicles on the road by 2030. The order states that the transportation sector accounts for 50% of the state’s greenhouse gas emissions and 80% of smog-forming pollutants. The governor wants to increase zero-emission vehicles in order to meet California’s climate goals set in its 2017 climate plan.
Apart from discussing Tesla’s commitment to contributing to CA’s zero-emissions goal for 2030, von Holzhausen also talked about how Tesla is positively impacting communities because of their employees. According to the electric car designer, Tesla is now the leading electric vehicle plant in the world, employing more than 10,000 people in the state and contributing $5 billion to the economy. Ultimately, however, von Holzhausen stated that employees are at the core of Tesla.
“It’s our employees that are at the core of what we do and you can’t find a more passionate mission-driven set of people anywhere else, probably in the world,” he said.
Holzhausen also echoed Musk’s Master Plan for Tesla during his address, stating that Tesla’s mission is to ultimately accelerate the world’s transition to sustainable energy, and that the company will do it one car at a time.
Ultimately, Tesla has shown its willingness to commit to more than just electric cars. The company’s energy division alone is involved in accelerating the transition to sustainable energy in other countries. In Puerto Rico, Tesla is using its Powerwall and Powerpack battery solutions as a means to help the island nation get back on its feet. In South Australia, Tesla’s Powerpack farm is consistently proving its worth by helping the region’s beleaguered energy grid.
Holzhausen joined Tesla in 2006 and became the Chief Designer in 2010. He is responsible for designing the Model S, X, and 3, as well as the new Roadster and Tesla Semi. Before joining Tesla, Holzhausen worked on vehicles such as the Pontiac Solstice and Volkswagen Beetle.
Watch Franz’s speech at the CA State Capitol in the video below.
News
Tesla enters two new markets on two different continents in one week
Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.
These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.
Latvia: Strengthening the Baltic Footprint
In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.
Coming to Latvia https://t.co/XNkQQJ2O6a pic.twitter.com/yS9kpcNky1
— Tesla Europe, Middle East & Africa (@teslaeurope) July 17, 2026
EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.
Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.
Uruguay: Third South American Country
Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.
Hola Uruguay 🇺🇾
Nuestros Model 3 y Model Y están cada vez mas cerca! pic.twitter.com/FR41fsA7um
— Tesla Latinoamérica (@Tesla_LatAm) June 30, 2026
The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.
Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.
Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.
Tesla Superchargers follow Model 3 and Model Y to South American country
Tesla’s Dual Continent Expansion
Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.
This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.
For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.
Elon Musk
SpaceX announces new Starship 13 test flight target date
SpaceX has announced a new target date for the thirteenth test flight of Starship: Monday, July 20, with the launch window opening at 6:45 p.m ET/5:45 p.m. CT.
This is the first rescheduling attempt of Starship’s 13th test flight. It was set to launch last night, but SpaceX scrubbed the launch attempt.
🚨 SpaceX is now looking at Monday, July 20th at 6:45 p.m ET/5:45 p.m. CT for the 13th test flight of Starship pic.twitter.com/7s8aMJV5Ge
— TESLARATI (@Teslarati) July 17, 2026
CEO Elon Musk revealed that some of the engines on Starship did not start, which automatically triggers a launch abort. Two of the Raptor engines will be removed and replaced.
To be confident of a good flight, 2 Raptors will be removed & replaced. Most probable launch timing is early next week.
— Elon Musk (@elonmusk) July 17, 2026
SpaceX officially announced the new launch window this morning.
Starship’s 13th test launch comes with a few new objectives, but SpaceX does not plan to attempt a catch of the booster, which it has done several times in the past.
For Starship’s Upper Stage, there are some adjustments to ensure engine reusability that will be assessed during the ascent, and 20 operational Starlink V3 satellites are also set to make their way into space. SpaceX also plans to attempt an in-space relight of a single Raptor engine, which is a critical demonstration for future orbital deorbit, refueling, and deep space maneuvers.
Ultimately, it will splash down in the Indian Ocean.
The continuous tests help SpaceX advance the Starship program toward eventual full reusability, operational Starlink V3 deployment, and future missions, which include NASA’s Artemis program.
Elon Musk
SpaceX Starship Flight 13 aborted at Zero and Musk just told us what broke
Four Raptor engines failed to ignite at T-zero, forcing SpaceX to scrub Starship Flight 13 Thursday.
SpaceX scrubbed the Starship Flight 13 launch attempt Thursday evening at the last possible moment, after four of the Super Heavy booster’s 33 Raptor 3 engines failed to ignite during the startup sequence. The 90-minute window had opened at 6:45 p.m. EDT from Starbase in Boca Chica, Texas, and the countdown had proceeded without issue all day, with more than 11.5 million pounds of liquid methane and liquid oxygen being fully loaded into the rocket before the automated abort triggered. SpaceX’s launch directors posted on X, “Standing down from today’s flight test attempt,” and shut down the livestream shortly after.
Musk confirmed the root cause within hours. “Some of the engines didn’t start, triggering an automatic launch abort,” he wrote on X. “To be confident of a good flight, 2 Raptors will be removed and replaced. Most probable launch timing is early next week.” SpaceX engineers began draining propellant tanks immediately and Booster 20 was rolled back to its hangar for inspection.
The timing adds a layer of significance that did not exist during any of the previous 12 Starship flights. This is the first time SpaceX has attempted to launch Starship since the company made its stock market debut in June, listing under ticker SPCX at $135 per share. Public investors are now watching every Starship outcome in real time, and a last-second abort carries more visibility than it would have six months ago.
Flight 13 was designed to be one of the most consequential tests in the program’s history. It was set to carry 20 Starlink V3 satellites, the first operational payload Starship has ever attempted to deploy. Six of those satellites carried external cameras to photograph Starship’s heat shield from the outside during flight, which would act as a self-inspection approach SpaceX has never attempted before. The mission also needed to complete a Raptor engine relight in space, a step SpaceX skipped on Flight 12 in May after losing an engine during ascent. That Flight 12 booster also flipped 90 degrees off course during its boostback burn when five engines failed to reignite.
SpaceX has not announced an official next launch date. Musk’s “early next week” window points to July 21 or 22 at the earliest, pending the engine swap and a return to the pad.