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Tesla Chief Designer delivers speech at CA State Capitol, pledges support of 5M EV goal by 2030
Tesla Chief Designer Franz von Holzhausen recently delivered an address at California’s State Capitol last week. The renowned designer discussed Tesla’s roots in California, its mission to accelerate the world towards sustainable energy, and the company’s plan to help the state reach its goal of having 5 million zero-emission vehicles on the road by 2030.
The video of Franz’s speech was uploaded by Tesla-themed YouTube channel My Tesla Adventure. As noted by the YouTube channel’s host, Eli, the purpose of the event was to let the legislature know what is going on with Tesla and its electric vehicles, as well as to offer test rides to the public. In an emailed statement to Teslarati, Eli stated that people’s reaction to the electric car was one of pleasant surprise, particularly with the vehicle’s range and short charging times.
Franz’s discussion focused on Tesla’s progress as an electric car company over the years and how it intends to support California’s initiatives for sustainable transportation. Franz even noted that with Tesla’s help, CA could achieve its 5-million EV goal sooner than 2030.
“Sustainable is at the heart of everything that we do, so we want to thank you for your support. We also want to thank the governor for his vision on climate change and clean air policy. The governor’s goal of 5 million zero-emission vehicles in California on the roads by 2030, it’s not only achievable, we’re (Tesla) gonna to help make that happen – day by day – and if we build on these successful policies and programs adopted by the legislature in this administration, we can achieve that sooner than 2030.”
California Governor Jerry Brown signed an executive order earlier this year ordering state entities to work with the private sector to put 5 million electric vehicles on the road by 2030. The order states that the transportation sector accounts for 50% of the state’s greenhouse gas emissions and 80% of smog-forming pollutants. The governor wants to increase zero-emission vehicles in order to meet California’s climate goals set in its 2017 climate plan.
Apart from discussing Tesla’s commitment to contributing to CA’s zero-emissions goal for 2030, von Holzhausen also talked about how Tesla is positively impacting communities because of their employees. According to the electric car designer, Tesla is now the leading electric vehicle plant in the world, employing more than 10,000 people in the state and contributing $5 billion to the economy. Ultimately, however, von Holzhausen stated that employees are at the core of Tesla.
“It’s our employees that are at the core of what we do and you can’t find a more passionate mission-driven set of people anywhere else, probably in the world,” he said.
Holzhausen also echoed Musk’s Master Plan for Tesla during his address, stating that Tesla’s mission is to ultimately accelerate the world’s transition to sustainable energy, and that the company will do it one car at a time.
Ultimately, Tesla has shown its willingness to commit to more than just electric cars. The company’s energy division alone is involved in accelerating the transition to sustainable energy in other countries. In Puerto Rico, Tesla is using its Powerwall and Powerpack battery solutions as a means to help the island nation get back on its feet. In South Australia, Tesla’s Powerpack farm is consistently proving its worth by helping the region’s beleaguered energy grid.
Holzhausen joined Tesla in 2006 and became the Chief Designer in 2010. He is responsible for designing the Model S, X, and 3, as well as the new Roadster and Tesla Semi. Before joining Tesla, Holzhausen worked on vehicles such as the Pontiac Solstice and Volkswagen Beetle.
Watch Franz’s speech at the CA State Capitol in the video below.
SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.
Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.
CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”
Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!
SpaceX makes sci-fi real. https://t.co/C7Ht0U12ba
— Elon Musk (@elonmusk) August 25, 2026
The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.
SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.
Environmental Responsibility
SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:
- Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
- Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
- Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”
SpaceX shares rose about 2.5 percent on the news.
Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.
Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.
🚨 Cybertruck prices went up as Tesla bumped them 7%
– Tesla Cybertruck AWD is now $74,990
– Tesla Cybertruck Premium AWD now $84,990
– Tesla Cyberbeast now $99,990 https://t.co/MYJbaw56GL— TESLARATI (@Teslarati) August 25, 2026
Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.
The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.
Cybertruck Sales: Is It the Product or Pricing?
Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.
Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.
Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.
I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.
If you’re interested in buying a Tesla vehicle, use my referral link.
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Tesla Semi factory is getting a celebration nobody expected
Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.
Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.
While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.
Inauguration of new Semi factory in Nevada next month pic.twitter.com/a8kAlxrOOn
— Tesla Semi (@tesla_semi) August 24, 2026
The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.
Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.
The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.
SpaceX announces new Starbase for ‘thousands of Starship launches annually’
Tesla just made Cybertruck more expensive
