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Tesla’s Giga Berlin director responds to anti-Musk criticism
Tesla’s Gigafactory Berlin Director weighs in on Elon Musk, sales in Germany, and more: “We focus on what we do best”
Following Tesla’s third anniversary of the opening of its plant in Grünheide, Germany, Tesla’s head of manufacturing for the facility has responded to questions about Elon Musk’s recent political alignment with U.S. President Donald Trump, a potential trade war, struggling sales in Germany, and several other topics.
Andre Thierig, Senior Director of Tesla’s Gigafactory Berlin, spoke in an interview with German news outlet the Frankfurter Allgemeine this week, noting that the electric vehicle (EV) maker isn’t concerned about the recent political climate surrounding Musk and Trump. Rather, Thierig echoes a goal regularly stated by some of Tesla’s top executives and designers—that the company is simply hyper-focused on making great vehicles.
“We as a company and even more so as a factory location have never positioned ourselves politically,” Thierig said, as translated from German, when asked if the politicization of Musk was harming the brand or factory. “We focus on what we do best, namely to build cars, and very good and very many. For us, this is about production at the site and not in politics. We can separate that well.”
The interviewer also asked about the arson attacks from environmental activists last March, whether or not Tesla is expecting more situations like that, and if the company has taken any measures to increase security given the recent uptick in vandalism and protests worldwide.
Thierig notes that Giga Berlin has “further improved [its] network for sharing relevant information in order to be able to able to respond more quickly” to such attacks. He also says that employees on-site would take action if necessary.
Glad to see Giga Berlin churning out the new Model Y.🇩🇪
The ramp is underway!
Credit: @tobilindh
— TESLARATI (@Teslarati) March 7, 2025
READ MORE ON TESLA GERMANY: Tesla Giga Berlin ramping to optimum production capacity: plant manager
Regarding Tesla’s decline in February sales in Germany, Thierig points to the shift to producing the new refreshed Model Y from the legacy version, which required the factory to shut down production for a few days. He also notes that he can’t directly comment on how many pre-orders Tesla received for the new Model Y, pointing out that his team and the factory were focused on production, instead leaving sales up to the sales division.
“We in the Gigafactory do not sell, we produce,” Thierig explains. “The sales figures are the responsibility of our sales organization. However, we know our production figures and our production planning, and we are currently moving production further high. Our delivery locations here and on the airport site in Neuhardenberg are relatively empty, so the cars are quickly entering the market.”
When asked if he was concerned about incoming tariffs from the Trump administration, Thierig says that the factory increased localization of suppliers with the recent switch to the new Model Y, adding that 92 percent of components for the EV now come from somewhere in Europe.
“This makes us even more resilient to disturbances in world trade,” he adds. “In addition, we have a high level of vertical integration at the site, which has already paid off in recent years. Neither the turbulence in the supply chains during the corona pandemic nor the chip crisis or the war in Ukraine have led to production disruptions in our country.”
The interview also touches on Giga Berlin’s long-awaited expansion plans, recent criticism from union IG Metall, what he expects from the incoming federal government, and how he believes that bureaucracy needs to be reduced in the country, among many other topics still.
Thierig has been with Tesla at Giga Berlin since August 2020, first working as a paint manager, before being promoted to Manufacturing Director and subsequently to Senior Director for the factory in general. Prior to that, Thierig was a 19-year veteran with Ford’s German operations, primarily working in paint engineering.
Tesla shares reservations about Giga Berlin’s revised water contract
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Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Elon Musk
SpaceX gains favor as Pentagon embraces Musk-style defense reform
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
SpaceX emerged as a clear beneficiary of the Trump administration’s renewed push to accelerate military innovation, as Defense Secretary Pete Hegseth openly praised Elon Musk’s private space enterprise during a visit to the company’s Starbase launch site in Texas.
The remarks highlighted Musk’s improving relationship with the White House, as well as SpaceX’s growing role in U.S. defense.
Hegseth embraces Elon Musk’s pace
Speaking at SpaceX’s Starbase facility in Brownsville, Texas, Hegseth criticized what he described as a “risk-averse culture” among traditional defense contractors and called for faster innovation modeled after Musk’s approach. He confirmed that the Department of Defense plans to integrate Musk’s Grok AI platform into Pentagon systems, which is part of the administration’s efforts to make the U.S. military an “AI-first warfighting force.”
Hegseth stated that the Pentagon intends to deploy AI models across both classified and unclassified networks, signaling a willingness to push past earlier efforts to limit military use of artificial intelligence. His comments aligned closely with President Donald Trump’s recent call for a $500 billion increase in defense spending, Bloomberg News noted. Trump has also warned major contractors that slower production and shareholder-focused practices could put future contracts at risk.
While Hegseth criticized legacy defense firms, SpaceX was held up as an example of how aggressive timelines, vertical integration, and iterative development could reshape defense strategies. “We need to be blunt here; we can no longer afford to wait a decade for our legacy prime contractors to deliver a perfect system. Winning requires a new playbook. Elon wrote it with his algorithm: question every requirement, delete the dumb ones and accelerate like hell,” Hegseth said.
SpaceX’s expanding defense role comes into focus
SpaceX has become one of the U.S. government’s most important aerospace partners. The company holds roughly $4 billion in NASA contracts to develop Starship into a lunar lander, while also serving as a key launch provider for sensitive national security payloads using its Falcon 9 and Falcon Heavy rockets.
During the visit, Musk highlighted that his ambitions extend beyond defense contracts, reiterating long-term goals of interplanetary travel and eventual exploration beyond the solar system. Still, the optics of the event reinforced how closely SpaceX’s capabilities now align with U.S. strategic priorities.
The appearance also marked another step in Musk’s political rehabilitation after a public falling-out with the White House last year. Since leaving his role leading the Department of Government Efficiency, Musk has gradually reengaged with the administration, reconnecting with U.S. President Donald Trump during slain conservative activist Charlie Kirk’s tribute and attending events at the White House. Trump’s also recently suggested that Starlink could help restore internet access in Iran.
Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.
Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.
The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.
This also comes with the larger 16” touchscreen! pic.twitter.com/aiAxWUTKZa
— TESLARATI (@Teslarati) January 13, 2026
The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.
It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:
Credit: Tesla
However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.
The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:
Credit: Tesla
It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.
Tesla counters Norway’s VAT hike with dedicated consumer bonus
SpaceX gains favor as Pentagon embraces Musk-style defense reform
