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Tesla’s Elon Musk reveals first of Giga Berlin’s unique paint options

Tesla's Fremont Paint Facility applying paint to the Model S. (Credit: Tesla)

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Tesla CEO Elon Musk appears to be very excited for the operations of Gigafactory Berlin’s paint shop, which is expected to be one of the most advanced in the automotive market. In a series of tweets this weekend, the CEO even revealed one of the paint options that will be offered on vehicles that are produced at the German plant: Deep Crimson.

Tesla only maintains a handful of color options for its vehicles today. Pearl White Multi Coat is the base option that comes free with a vehicle purchase, while Solid Black, Midnight Silver Metallic, Deep Blue Metallic, and Red Multi Coat are available for an additional fee. This is admittedly a rather limited set of options, especially considering that early model Teslas, such as the early Model S and the original Roadster, offered far more options.

The original Roadster, for example, was offered at 13 different colors, including classic shades like Racing Green, Brilliant Yellow, Very Orange, Twilight Blue, and Electric Blue. This made the Roadster fit right in with other similar high priced sports cars in the market. The original Model S, on the other hand, was quite generous with its colors too, with shades such as Green and Brown Metallic being offered. A rare, stunning Signature Red was also available to first buyers of the full sized sedan.

Elon Musk did not describe exactly how Deep Crimson will look like, though he has mentioned in the past that Gigafactory Berlin’s paint shop will be capable of producing vehicles with “more layers of stunning colors that subtly change with curvature.” This should offer a pretty great look for the company’s vehicles, and it would likely make them stand out even more when compared to their ICE counterparts.

Tesla has had a rather spotty history with its vehicles’ paint, especially in recent years. As the company ramped the Model 3 sedan and Model Y crossover, reports about inconsistent paint quality have been shared by some buyers of the vehicles. Tesla, for its part, has pledged to improve its quality. For the most part, the company has made headway in its efforts to improve, as evidenced by former GM executive Bob Lutz’s comments about the Model 3’s build quality last year.

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“When I spied a Metallic Red Model 3 in an Ann Arbor parking lot, I felt compelled to check it out. I was eager to see the oft-reported sloppy assembly work, the poor-fitting doors, blotchy paint, and other manifestations of Tesla CEO Elon Musk’s ‘production hell’ with my own eyes. But, when next to the car, I was stunned. Not only was the paint without any discernible flaw, but the various panels formed a body of precision that was beyond reproach. Gaps from hood to fenders, doors to frame, and all the others appeared to be perfectly even, equal side-to-side, and completely parallel. Gaps of 3.5 to 4.5mm are considered word-class. This Model 3 measured up,” Lutz stated.

That being said, there is still a lot of ways for Tesla to improve its paintwork. Offering unique shades or reviving old and beloved options would be among them. Fortunately, it appears that Gigafactory Berlin would be up to the task, as suggested by Elon Musk’s recent tweet. What’s more, the improvements in the German plant’s paint shop will also be cascaded to Gigafactory Shanghai and the Fremont factory, likely allowing Tesla to catch up, and perhaps even overtake the competition, when it comes to vehicle finishes and build quality.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla loses Model Y program manager in second blow in single day

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Credit: Tesla Manufacturing

Tesla has lost its Model Y Program Manager, he announced on LinkedIn, marking the second major departure from the company today.

Emmanuel Lamacchia has been in the role for 4 years and 7 months, responsible for the rollout of the all-electric crossover in several markets.

The Model Y became the best-selling vehicle in the world for two years under Lamacchia’s watch, making this a huge loss for the company. However, it seems the decision was made under Lamacchia’s own initiative.

He confirmed his decision on LinkedIn:

“After 8 incredible years, I’m moving on from Tesla.

What a journey it’s been… from leading NPI for Model 3 and Model Y variants to becoming the Vehicle Program Manager for Model Y, the best-selling car in the world!

Leading the All-New Model Y launch was the highlight: converting all 4 factories across 3 continents in just 2 weeks. Something that had never been done before in the auto industry.

To the teams who made this possible: you should be incredibly proud. This achievement belongs to you: the engineers, designers, buyers, and associates in Fremont, Shanghai, Berlin, and Austin who turned an impossible timeline into reality.

Grateful to the leaders who trusted me with programs that stretched my capabilities and to the cross-functional partners who showed me that great solutions come from collaboration, not hierarchy.

Tesla taught me how to move fast without breaking things and how to scale from prototypes to millions of units.

Excited for what’s next. More to share soon.”

It marks the second major program loss for Tesla today, as it also bid farewell to Cybertruck and Model 3 Program Manager Siddhant Awasthi, who said he left voluntarily in “one of the hardest decisions of his life.”

Tesla Cybertruck and Model 3 program manager steps down

Lamacchia was at Tesla for just a shade under eight years, and previously worked for Rolls-Royce for roughly the same amount of time.

After the loss of both Lamacchia and Awasthi today, Tesla has lost a handful of key executives in 2025, including:

  • David Imai, Director of Design
  • David Lau, VP of Software Engineering
  • Mark Westfall, Head of Mechanical Engineering
  • Prashant Menon, Regional Director in India
  • Vineet Mehta, Head of Battery Architecture
  • Omead Afshar, VP/Head of Sales and Manufacturing in North America
  • Milan Kovac, Head of Optimus Team
  • Jenna Ferrua, Director of HR
  • Troy Jones, VP of Sales, Service, and Delivery
  • Pete Bannon, VP of Hardware Engineering
  • Piero Landolfi, Director of Service
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Tesla prepares to expand Giga Texas with new Optimus production plant

Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today.

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Credit: Tesla Optimus | X

Tesla is preparing to expand Gigafactory Texas once again with a brand new facility that will house the eventual manufacturing efforts for Optimus, its humanoid robot.

It is already building some units on a Pilot line at the Fremont Factory in Northern California, but Tesla is planning to build the vast majority of its Optimus project at Gigafactory Texas.

Tesla Optimus gets its latest job, and it’s not in the company’s factories

It will build one million units per year in Fremont, but CEO Elon Musk said the company would build 10 million units every year in Texas at a new building at Giga Texas.

Musk said:

“I think there could be tens of billions of Optimus robots out there. Um, now obviously it’s very important we pay close attention to safety here. Then a 10 million unit uh per year production line here the I don’t know where we’re going to put the 100 million unit production line. on Mars. Maybe on Mars, I don’t know.”

Evidently, Tesla is ready to begin thinking about the production efforts of Optimus beyond a theoretical standpoint and is starting to prepare for the construction of the manufacturing plant on Giga Texas property.

Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today:

Production is still slated for 2027, at least at Gigafactory Texas. As previously mentioned, the company is building some units in Fremont for the time being, at least until subsequent versions of the Optimus project advance.

Tesla has done a great job of advancing Optimus forward, but it also has truly grand expectations for the project.

Musk said it could potentially be the biggest product in the history of the planet, as it will revolutionize the way humans perform tasks, probably eliminating monotonous tasks from everyday life.

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Tesla reveals its first Semi customer after launch

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Credit: Tesla

Tesla revealed its first customer for the all-electric Semi truck after it launches next year. Who it truly is should not be a surprise.

The Semi is going to finally start deliveries to new companies outside of Tesla’s pilot program starting in 2026. The company has been building a dedicated production facility in Reno, Nevada, that has finally taken shape, but Tesla was evidently not finished with the Semi’s development.

Tesla shares rare peek at Semi factory’s interior

Last week at the Annual Shareholder Meeting, Tesla said it had implemented some new designs into the Semi, helping with efficiency, updating its design, and making it a more suitable vehicle for hauling loads, as the changes also helped increase payload.

Tesla has obtained a lengthy list of companies that have committed to implementing the Semi in their own fleets, hoping to bring their logistics lineups up to date with electric powertrains and autonomous technologies.

While it is already operating a pilot program with PepsiCo. and Frito-Lay, Tesla will expand to other businesses, primarily using it internally after its launch.

Head of the Semi program at Tesla, Dan Priestley, said the company would be the first user of the vehicle after its launch next year. It has been using it to a certain extent, but the company has not been able to completely abandon gas haulers.

Instead, it will implement the Semi into its fleet for more sustainable vehicle logistics starting next year:

Tesla has already received orders for the Semi from a variety of large companies, including Walmart, Sysco, Anheuser-Busch, UPS, DHL, J.B. Hunt, among others.

Many analysts see the Tesla Semi as a major contributor to future growth and increasing value within the company, especially from a Wall Street perspective. Some firms say the Semi is one of several near and medium-term contributors to the company increasing its market cap.

Cantor Fitzgerald is just one of those firms, as last week it explicitly listed the Semi as a catalyst.

Analyst Andres Sheppard said, “Overall, we remain bullish on TSLA over the medium to long term. We continue to see meaningful future upside from Energy Storage & Deployment, FSD, Robotaxis/Cybercab, Semis, and Optimus Bots.”

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