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The Year of the ‘Giga Press’: How Tesla’s monster machines can complete Elon Musk’s 2nd Master Plan
One of the most exciting developments from Tesla eagerly awaited by the electric car community is the company’s use of its giant casting machines. Dubbed by its maker IDRA as the “Giga Press,” the house-sized monster machines are capable of producing single-cast pieces for Tesla’s vehicles, starting with the Model Y.
The Giga Press lives up to its name. Its physical footprint is formidable, measuring 20 meters x 7.5 meters x 6 meters. It also weighs a whopping 430 tons, or about five Space Shuttles. So massive is the Giga Press that it takes up to 24 flatbed trucks to transport its components.
When operating, the Giga Presses are no slouch, as they have a cycle time of ~80‒90 seconds, which translates to an output rate of 40‒45 completed castings per hour, or about ~1,000 castings per day. That’s over 300,000 castings per year, per machine.
A Platoon of Giga Presses
So far, Tesla has set up two Giga Presses on the grounds of the Fremont Factory. Flyovers of the site show that the two machines are already set up, though it remains to be seen when they would formally be deployed. Over in China, three other Giga Presses have been spotted in the Giga Shanghai complex, though the units were reportedly built by LK Machinery, IDRA’s parent company.
But what is rather remarkable is that Tesla has several more Giga Presses in order. Sandy Munro, in a recent interview with electric vehicle advocate Sean Mitchell, noted that he has heard through the grapevine that Tesla has ordered 11 more units of the Giga Presses. Previous reports point to Giga Berlin receiving eight of the machines, and flyovers at the Giga Texas site seem to reveal three isolation pits for the monster machines in the area.
Needless to say, the Giga Press is poised to become a key part of Tesla’s Gigafactories from now on. As Tesla rolls out its single-piece cast design for the vehicles in its lineup, the company’s platoon of Giga Press machines will likely play an even bigger role. This role will likely become prominent starting next year, 2021.
The Year of the Giga Press
Tesla has always been a rebel of sorts, and this became extremely prominent this year. 2020 will likely be known as the year when the world stopped, and automakers suffered deep wounds due to the pandemic. Tesla, being a company that has always swum against the current, thrived instead of dropped. It is even poised to end the year as the newest member of the S&P 500.
But 2020 is only the beginning of a new chapter in the Tesla story. With the company now on more stable footing, the electric car maker can focus on executing its ramp for 2021. This ramp would likely involve Tesla aiming to produce close to, or perhaps up to, a million vehicles in one year. Such a ramp would require the full deployment of its Giga Press machines.
There is little doubt that Giga Press No.1 and No.2 at the Fremont Factory will be deployed fully soon. Giga Press No.3, No.4, and No.5 at Gigafactory Shanghai will likely be operational in early 2021 as well. And with Gigafactory Berlin likely starting Model Y production sometime next year, there is a good chance that several of its Giga Presses would go live next year as well. These, as well as the speculated machines in the Cybertruck Gigafactory in Texas, should allow Tesla to turn 2021 into the year of the Giga Press.
A Multi-Segment Approach
Tesla is a company with a big goal, one which focuses on the Master Plan of its CEO. So far, Tesla has pretty much completed Elon Musk’s first Master Plan, but Part Deux still needs some worth to accomplish. This is especially true for one aspect of the CEO’s target—expanding the company’s vehicle product line to address all major segments.
So far, Tesla has vehicles that compete in the large sedan, midsize sedan, SUV, and crossover market. This is one of the reasons why there is still so much more for Tesla to do. Granted, the Cybertruck will address the pickup market, the Semi will address the long-haul segment, and the new Roadster will compete in the supercar market. But there are still other segments to tap. One of these is the compact car market, which is populated with small, low-cost vehicles that are extremely aggressively priced.
Tesla and Elon Musk have both noted that the company will be producing a $25,000 electric car that is smaller and cheaper than the Model 3. Such a vehicle would likely be equipped with the best innovations that the company can offer for it to be profitable. These include low-cost and disruptive tabless 4680 battery cells and massive single-piece casts that are produced with the Giga Press. And considering that both Giga Shanghai and Giga Berlin seem poised to produce the $25,000 Tesla, there seems to be a good chance that the company’s Giga Press platoon is only bound to get bigger in the near future.
Watch Sandy Munro and Sean Mitchell’s conversations about Tesla and its innovations in the video below.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
