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The Year of the ‘Giga Press’: How Tesla’s monster machines can complete Elon Musk’s 2nd Master Plan
One of the most exciting developments from Tesla eagerly awaited by the electric car community is the company’s use of its giant casting machines. Dubbed by its maker IDRA as the “Giga Press,” the house-sized monster machines are capable of producing single-cast pieces for Tesla’s vehicles, starting with the Model Y.
The Giga Press lives up to its name. Its physical footprint is formidable, measuring 20 meters x 7.5 meters x 6 meters. It also weighs a whopping 430 tons, or about five Space Shuttles. So massive is the Giga Press that it takes up to 24 flatbed trucks to transport its components.
When operating, the Giga Presses are no slouch, as they have a cycle time of ~80‒90 seconds, which translates to an output rate of 40‒45 completed castings per hour, or about ~1,000 castings per day. That’s over 300,000 castings per year, per machine.
A Platoon of Giga Presses
So far, Tesla has set up two Giga Presses on the grounds of the Fremont Factory. Flyovers of the site show that the two machines are already set up, though it remains to be seen when they would formally be deployed. Over in China, three other Giga Presses have been spotted in the Giga Shanghai complex, though the units were reportedly built by LK Machinery, IDRA’s parent company.
But what is rather remarkable is that Tesla has several more Giga Presses in order. Sandy Munro, in a recent interview with electric vehicle advocate Sean Mitchell, noted that he has heard through the grapevine that Tesla has ordered 11 more units of the Giga Presses. Previous reports point to Giga Berlin receiving eight of the machines, and flyovers at the Giga Texas site seem to reveal three isolation pits for the monster machines in the area.
Needless to say, the Giga Press is poised to become a key part of Tesla’s Gigafactories from now on. As Tesla rolls out its single-piece cast design for the vehicles in its lineup, the company’s platoon of Giga Press machines will likely play an even bigger role. This role will likely become prominent starting next year, 2021.
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The Year of the Giga Press
Tesla has always been a rebel of sorts, and this became extremely prominent this year. 2020 will likely be known as the year when the world stopped, and automakers suffered deep wounds due to the pandemic. Tesla, being a company that has always swum against the current, thrived instead of dropped. It is even poised to end the year as the newest member of the S&P 500.
But 2020 is only the beginning of a new chapter in the Tesla story. With the company now on more stable footing, the electric car maker can focus on executing its ramp for 2021. This ramp would likely involve Tesla aiming to produce close to, or perhaps up to, a million vehicles in one year. Such a ramp would require the full deployment of its Giga Press machines.
There is little doubt that Giga Press No.1 and No.2 at the Fremont Factory will be deployed fully soon. Giga Press No.3, No.4, and No.5 at Gigafactory Shanghai will likely be operational in early 2021 as well. And with Gigafactory Berlin likely starting Model Y production sometime next year, there is a good chance that several of its Giga Presses would go live next year as well. These, as well as the speculated machines in the Cybertruck Gigafactory in Texas, should allow Tesla to turn 2021 into the year of the Giga Press.
A Multi-Segment Approach
Tesla is a company with a big goal, one which focuses on the Master Plan of its CEO. So far, Tesla has pretty much completed Elon Musk’s first Master Plan, but Part Deux still needs some worth to accomplish. This is especially true for one aspect of the CEO’s target—expanding the company’s vehicle product line to address all major segments.
So far, Tesla has vehicles that compete in the large sedan, midsize sedan, SUV, and crossover market. This is one of the reasons why there is still so much more for Tesla to do. Granted, the Cybertruck will address the pickup market, the Semi will address the long-haul segment, and the new Roadster will compete in the supercar market. But there are still other segments to tap. One of these is the compact car market, which is populated with small, low-cost vehicles that are extremely aggressively priced.
Tesla and Elon Musk have both noted that the company will be producing a $25,000 electric car that is smaller and cheaper than the Model 3. Such a vehicle would likely be equipped with the best innovations that the company can offer for it to be profitable. These include low-cost and disruptive tabless 4680 battery cells and massive single-piece casts that are produced with the Giga Press. And considering that both Giga Shanghai and Giga Berlin seem poised to produce the $25,000 Tesla, there seems to be a good chance that the company’s Giga Press platoon is only bound to get bigger in the near future.
Watch Sandy Munro and Sean Mitchell’s conversations about Tesla and its innovations in the video below.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
