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Tesla Giga Berlin seems on track to start Model Y production later than Giga Texas
In a recent statement to German media, Brandenburg Economics Minister Jörg Steinbach stated that he expects the final approval for Tesla’s Gigafactory Berlin facility to be released sometime in the fourth quarter of 2021. If this comes to pass, Model Y production in the facility would be starting several months or so later than expected, which may not seem like too much of a delay. It may, however, result in Gigafactory Texas, a facility that started its buildout several months after the Germany-based factory, starting its Model Y production earlier than its Germany-based sibling.
As per a report from Berlin.de, Steinbach stated that the principle of quality over speed applies in the approval process of Gigafactory Berlin. “The principle of quality over speed clearly applies in the approval process. The top priority is that the decision of the State Office for the Environment is ultimately legally secure. And the factory can only be opened once a positive approval decision has been made,” the minister said.
If the State Environment Agency refuses to grant Gigafactory Berlin’s final approval, Tesla would have to dismantle all the structures it has built on the massive Grünheide complex, which includes a plant designed to produce the Tesla Model Y. Tesla would also have to replace the monoculture forest that it cut down in the area. Steinbach, however, noted that he considers a final veto from the Environmental Agency to be practically impossible. “This is not about the approval of a new nuclear power plant,” he said.
Inasmuch as Giga Berlin is supported by the Economics Minister, there is no denying that the project is meeting a substantial amount of pushback from local entities. Legal challenges from the Naturschutzbund (Nabu) and the Green League over Giga Berlin’s latest early approval aside, Tesla is also being investigated by the Brandenburg’s State Environment Agency for allegedly constructing a refrigerant tank (which may still be empty) without permission. The complaints about Giga Berlin’s alleged “illegal” tanks were filed by the two environmental groups, and are cruelty being handled by the Berlin-Brandenburg Higher Administrative Court (OVG).
Similar issues have so far not plagued Gigafactory Texas. Since its announcement on the Q2 2020 earnings call, Giga Texas’ construction has been relatively smooth. It’s been roughly 350 days since the massive Texas-based facility was announced, and so far, trial runs for parts of the plant’s Model Y production line are already underway. Elon Musk even noted on Twitter back in April that limited production of the Model Y would begin in Gigafactory Texas this year, with volume production hitting its pace in 2022.
-->What is quite interesting is that Gigafactory Texas’s footprint exceeds that of Gigafactory Berlin. Tesla adopted a different pattern for Giga Texas by building large sections of the full factory immediately, and so far, such a strategy seems to be working well. However, what truly differentiates the Texas plant from its Germany-based counterpart is the amount of pushback against the project as a whole. While Giga Berlin could barely move these days without encountering loud complaints and legal actions from the Naturschutzbund (Nabu) and the Green League — or local news agencies for that matter — Giga Texas has so far been met with support.
This is quite an unfortunate situation overall, as Gigafactory Berlin actually started out strong. Following its initial announcement in November 2019, Giga Berlin’s first months showed a lot of progress, so much so that it seemed like the facility may be built faster than Gigafactory Shanghai, whose Model 3 factory was built and launched in less than a year. But just like Giga Texas, Gigafactory Shanghai was also constructed without much drama. Since its groundbreaking in January 2019, Tesla’s China-based facility has grown steadily, and today, it is already poised to export the Made-in-China Model Y to European territories.
Tesla opened orders for the Model Y in Europe recently, and the all-electric crossovers would likely be coming from Giga Shanghai. One could almost assume that Tesla opted for this strategy due to the delays in Giga Berlin. The Grünheide facility, after all, was initially expected to start Model Y production sometime in the latter half of 2021. But if Brandenburg’s Economics Minister optimistically believes that Giga Berlin’s final approval would be granted in the fourth quarter, then having Giga Shanghai’s Made-in-China Model Ys pick up the slack may indeed be a good idea.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
