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Tesla again urges investors to vote in favor of Musk pay plan, Texas move
Tesla has shared a new video ahead of its upcoming Annual Shareholders Meeting next month, urging voters once again to vote in favor of two proposals: CEO Elon Musk’s recently struck-down compensation plan from 2018 and the company’s re-incorporation in Texas.
As the latest in Tesla’s efforts to get shareholders to vote in favor of the re-incorporation plan and Musk’s previously approved pay package, the company’s main account on X shared a new video on Monday, once again encouraging investors to vote in favor of the proposals. The votes on moving incorporation from Delaware to Texas and the Musk compensation plan re-vote, which are numbered three and four, respectively, follow Judge Kathaleen McCormick’s decision in January to void the CEO’s 2018 pay plan.
In the post, Tesla calls the proposals “especially important,” saying that voting in favor of them will “protect your rights as stockholders & protect the value of your investment.”
The video also includes a past speech from Musk, in which he reiterates the company’s mission to help the world transition to a global, sustainable economy. It also highlights the company’s development of multiple technologies, including its electric vehicles (EVs) and their eventual autonomy, energy storage, and the Optimus humanoid robot.
“Tesla stockholders, YOU have the ability to enhance the future of the company,” writes Tesla near the video’s end. “For the past six years, under Elon Musk’s leadership, you’ve seen the value of your investment increase ~1,100 percent.
“The present and future value creation that Tesla is poised to deliver for all of you is at risk. We need your vote. Protect Tesla.”
You can see the full video below.
We have put forward two especially important proposals for our Annual Meeting of Stockholders—and we need your vote.
Protect your rights as stockholders & protect the value of your investment by voting FOR the ratification of the 2018 CEO Performance Award & FOR Reincorporating… pic.twitter.com/ONmB7oZfyM
— Tesla (@Tesla) May 20, 2024
“The Tesla team put this together of their own volition (I did not ask for it),” Musk wrote in a repost of the video on X. “Thanks!”
The Board of Directors has consistently also voiced their support for the proposals, with Board Chair Robyn Denholm recently sharing her thoughts on the judge’s decision and Musk’s pay package in general.
“Elon has not been paid for any of his work for Tesla for the past six years… That strikes us, and the many stockholders from whom we already have heard, as fundamentally unfair,” Denholm said last month. “We do not think that what the Delaware Court said is how corporate law should or does work. If it is legally advisable, we suggest simply subjecting the original 2018 package to a new shareholder vote.”
Tesla also recently launched a website both encouraging shareholders to vote yes on three and four, and detailing how they can vote through various brokerage platforms. According to a report from Bloomberg, Tesla also hired a strategic adviser to “bolster the campaign,” though shareholders have been divided on how to vote on the proposals.
One of Tesla’s largest individual shareholders, for example, has recently been blasting Musk on X in recent weeks, even going on to describe Musk as a “magician,” and the pay package ratification vote as a “robbery attempt.” Many have criticized Musk specifically for recent, widespread layoffs at the company—especially including the Supercharging team, which was let go before Tesla later re-hired a few people.
Others have voiced strong support for the pay package, saying they voted with the board’s recommendations on both proposals. At the time of writing, about 66 percent of those who have responded to recent Teslarati stories about ratifying Musk’s 2018 pay package said they voted in favor of the proposal, while the remaining 34 percent said they voted against it. Respondents ranged from having just a few Tesla shares to over 7,000, while the vast majority of those who reached out didn’t include how many shares they owned.
The vote is being held between now and Tesla’s Annual Shareholders Meeting, which is scheduled for June 13.
Tesla’s largest retail shareholder continues push against Elon Musk’s $56B pay package
What are your thoughts? How did you vote on these proposals? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
