News
Former Tesla CTO’s battery recycling startup secures funding from Amazon
Redwood Materials, the battery recycling startup founded by former Tesla CTO JB Straubel, recently secured some funding from Amazon as part of the e-commerce giant’s efforts to reduce its emissions. Redwood is one of five companies that Amazon is investing in as part of its Climate Pledge Fund, which was announced last year and expected to cost about $2 billion.
In a statement about the five companies that received funding, Amazon CEO Jeff Bezos stated that firms like Redwood are “channeling their entrepreneurial energy into helping Amazon and other companies reach net zero by 2040 and keep the planet safer for future generations.” Amazon, for its part, appears to be interested in Redwood’s recycling technology, which could allow materials like lithium, cobalt, and nickel to be extracted from old smartphones and other consumer devices.
Redwood was founded by the former Tesla CTO in 2017 after seeing that the global shift to electric vehicles will likely cause unnecessary environmental damage from a surge in mining. Such a scenario would only happen, however, if there is no recycling system in place that would allow EV producers to reuse the materials that have already been used in their cars’ batteries. Speaking with the Financial Times, Straubel shared his vision for the transportation sector, which involves the mass adoption of EVs and a closed-loop battery recycling system.
“(My vision is a) world where all of the transportation is done by electric vehicles and we have batteries powering a sustainable world. And all of those batteries are able to be recycled and remanufactured many, many times so that we can have a nearly closed-loop,” Straubel said.
This same concept stands just as true in the consumer electronics sector, according to the former Tesla CTO. Straubel remarked that while batteries are bound to degrade with repeated use, the underlying elements that comprise them remain sealed from the environment. This meant that the batteries’ materials, most of which are very valuable, could be broken down and repurposed once more. If this is accomplished, the former Tesla executive believes that mining would not be as necessary anymore.
“There are a phenomenal amount of cell phones in the world that currently are being discarded as trash or thrown into a landfill. It’s a massive, untapped resource. If we can recover 98 or 99% of those materials and reuse them, we don’t need very much new material to keep that whole process running… Even though the battery is internally degraded, all of the same materials are still in there — all of the same atoms of lithium, nickel, and cobalt. You can still harness all of those same materials, but they need to be reprocessed and brought back to a state where they could be used again and built into a new battery,” Straubel remarked.
The exact amount of funding that Redwood Materials has acquired from Amazon has not been disclosed by either company, through the former Tesla executive noted that there was a potential for “partnership on a number of different levels” between the recycling startup and the e-commerce giant. One of these levels may include aiding Amazon in building and developing an end-of-life process for consumer electronics that are sold through its e-commerce platform so that the devices and their components could be reused.
Redwood Materials has remained mostly in stealth mode since its founding, though signs have emerged that the company may be part of Tesla’s efforts to develop its own battery recycling processes. One of these involves an existing partnership with Panasonic to reclaim the scrap that is generated from the battery cells currently produced at Tesla’s Gigafactory Nevada facility. Reports have indicated that Panasonic initially started a trial run with Redwood to reclaim more than 400 pounds of scrap from Giga Nevada, and the results were so successful that the Japanese firm raised its contract to 2 tons not long after.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
