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Tesla critic Jim Cramer turns into full-on bull: ‘TSLA has all the ingredients of a winner’
Tesla has a new convert as tough critic Jim Cramer of CNBC’s Mad Money turns from an agnostic skeptic to an outright bull on the electric carmaker’s stock (NASDAQ:TSLA). The Mad Money host declared that he is now a true believer in Tesla, which he classifies as a battleground stock.
“All my career I have been fascinated by companies with vociferous bulls and ferocious bears, if only because they can be so entertaining,” Cramer said.
For the uninitiated, battleground stocks are those that attract strong, polarizing opinions from different sides. “First, they are cultish, meaning that there are people who love the product, not the earnings and the product transcends simple analysis. You can’t put a price to earnings ratio on cool, on but you might buy cool and therefore want to buy the stock. That had been my stance for years on Tesla,” said Cramer.
Cramer shared a story of how his wife and daughter helped convinced him to believe in Tesla. About three months ago, his daughter drove a Model 3 from Oregon to San Francisco. Within 100 miles of the 600-mile trip, he was surprised to get a call from his daughter, who was raving about how it was nice being behind the wheel of the electric vehicle. His daughter told him to “buy one.”
On another occasion, Cramer was with his wife and they tried a Model X following an endorsement from another couple. He confessed that he adored the Falcon Wing doors and the quality of the drive. Cramer’s wife also convinced him to buy Tesla’s Solar Roof. The unveiling of the Tesla Cybertruck also caught the attention of Cramer. While he labeled the press conference as close to a disaster following the vehicle’s failed “Armor Glass” demo, the demand following the unveiling of the all-electric pickup truck stunned the TV personality.
The second issue, according to Cramer, about battleground stocks is their financials. “The really Verdun-like slugfests tend to have terrible balance sheets, ones that can’t be fixed by simple operating earnings and instead need genuine manna from heaven to cure themselves of the concerns,” Cramer said.
However, he consulted one of the most skeptical CFOs in the world, who said this about Tesla. “The company could raise two billion dollars in a heartbeat,” he said. Cramer took note of how even TSLA bears recognize that Tesla may have a breakout as soon as next year.
Lastly, the former hedge fund manager considered how battleground stocks tend to have charismatic leaders.
The Mad Money host weighed in how Tesla CEO Elon Musk fascinates him. “He’s a walking charisma machine, alternately entertaining and fun-loving and critical to the point of scathing, like someone else I know, yours truly. Sometimes I think he gives me a run for my money as the most sincerely insincere man in North America, other times he’s just a worldwide true believer,” he said.
Cramer dislikes Musk for tweeting like crazy and how the Tesla CEO taunted analysts, though he stated that he has since tempered down his stance. “All of that ended though when he agreed as part of some weirdo SEC ruling to stop the incendiary tweeting and, on the last conference call he revealed his true rigor without the sardonic quips. That made me realize that he will have no problem negotiating with either the Chinese government for his Gigafactory built in record time or the coming gargantuan German factory for that matter,” Cramer noted.
To end, the Mad Money host summarized his points, “So, cult product? Check. Balance sheet? Check. Leader? Check. If you’re going to invest in a battleground stock, TSLA has all the ingredients of a winner.”
As Cramer announced his conversion to a TSLA believer, others have corroborated his analysis. ARK Invest founder and CEO Catherine Wood foresees Tesla stock to at least double by 2024. “We have our ‘bear price,’ five-year target as $700. That would be if they lost two-thirds of market shares and had no autonomous vehicles,” she said in an interview.
Last month, Canadian businessman and Shark Tank judge Kevin O’Leary, who has also been critical of Tesla stock, also changed his stance and invested in the electric car maker after seeing a potential path to profitability.
TSLA stock has also been showing some strength following the positive reports from China hinting that the deliveries of Made-in-China Model 3 units are imminent. Interest in the Tesla Cybertruck has also remained strong weeks after its unveiling.
On Wednesday, Tesla shares closed at $352.70, gaining 1.11%.
Here’s the full video of the Mad Money segment where host Jim Cramer explained how he became a true believer in Tesla:
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
