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Tesla critic Jim Cramer turns into full-on bull: ‘TSLA has all the ingredients of a winner’
Tesla has a new convert as tough critic Jim Cramer of CNBC’s Mad Money turns from an agnostic skeptic to an outright bull on the electric carmaker’s stock (NASDAQ:TSLA). The Mad Money host declared that he is now a true believer in Tesla, which he classifies as a battleground stock.
“All my career I have been fascinated by companies with vociferous bulls and ferocious bears, if only because they can be so entertaining,” Cramer said.
For the uninitiated, battleground stocks are those that attract strong, polarizing opinions from different sides. “First, they are cultish, meaning that there are people who love the product, not the earnings and the product transcends simple analysis. You can’t put a price to earnings ratio on cool, on but you might buy cool and therefore want to buy the stock. That had been my stance for years on Tesla,” said Cramer.
Cramer shared a story of how his wife and daughter helped convinced him to believe in Tesla. About three months ago, his daughter drove a Model 3 from Oregon to San Francisco. Within 100 miles of the 600-mile trip, he was surprised to get a call from his daughter, who was raving about how it was nice being behind the wheel of the electric vehicle. His daughter told him to “buy one.”
On another occasion, Cramer was with his wife and they tried a Model X following an endorsement from another couple. He confessed that he adored the Falcon Wing doors and the quality of the drive. Cramer’s wife also convinced him to buy Tesla’s Solar Roof. The unveiling of the Tesla Cybertruck also caught the attention of Cramer. While he labeled the press conference as close to a disaster following the vehicle’s failed “Armor Glass” demo, the demand following the unveiling of the all-electric pickup truck stunned the TV personality.
The second issue, according to Cramer, about battleground stocks is their financials. “The really Verdun-like slugfests tend to have terrible balance sheets, ones that can’t be fixed by simple operating earnings and instead need genuine manna from heaven to cure themselves of the concerns,” Cramer said.
However, he consulted one of the most skeptical CFOs in the world, who said this about Tesla. “The company could raise two billion dollars in a heartbeat,” he said. Cramer took note of how even TSLA bears recognize that Tesla may have a breakout as soon as next year.
Lastly, the former hedge fund manager considered how battleground stocks tend to have charismatic leaders.
The Mad Money host weighed in how Tesla CEO Elon Musk fascinates him. “He’s a walking charisma machine, alternately entertaining and fun-loving and critical to the point of scathing, like someone else I know, yours truly. Sometimes I think he gives me a run for my money as the most sincerely insincere man in North America, other times he’s just a worldwide true believer,” he said.
Cramer dislikes Musk for tweeting like crazy and how the Tesla CEO taunted analysts, though he stated that he has since tempered down his stance. “All of that ended though when he agreed as part of some weirdo SEC ruling to stop the incendiary tweeting and, on the last conference call he revealed his true rigor without the sardonic quips. That made me realize that he will have no problem negotiating with either the Chinese government for his Gigafactory built in record time or the coming gargantuan German factory for that matter,” Cramer noted.
To end, the Mad Money host summarized his points, “So, cult product? Check. Balance sheet? Check. Leader? Check. If you’re going to invest in a battleground stock, TSLA has all the ingredients of a winner.”
As Cramer announced his conversion to a TSLA believer, others have corroborated his analysis. ARK Invest founder and CEO Catherine Wood foresees Tesla stock to at least double by 2024. “We have our ‘bear price,’ five-year target as $700. That would be if they lost two-thirds of market shares and had no autonomous vehicles,” she said in an interview.
Last month, Canadian businessman and Shark Tank judge Kevin O’Leary, who has also been critical of Tesla stock, also changed his stance and invested in the electric car maker after seeing a potential path to profitability.
TSLA stock has also been showing some strength following the positive reports from China hinting that the deliveries of Made-in-China Model 3 units are imminent. Interest in the Tesla Cybertruck has also remained strong weeks after its unveiling.
On Wednesday, Tesla shares closed at $352.70, gaining 1.11%.
Here’s the full video of the Mad Money segment where host Jim Cramer explained how he became a true believer in Tesla:
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
Tesla will increase its Full Self-Driving subscription price, meaning it will eventually be more than the current $99 per month price tag it has right now.
Already stating that the ability to purchase the suite outright will be removed, Tesla CEO Elon Musk said earlier this week that the Full Self-Driving subscription price would increase when its capabilities improve:
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD).”
This was an expected change, especially as Tesla has been hinting for some time that it is approaching a feature-complete version of Full Self-Driving that will no longer require driver supervision. However, with the increase, some are concerned that they may be priced out.
$99 per month is already a tough ask for some. While Full Self-Driving is definitely worth it just due to the capabilities, not every driver is ready to add potentially 50 percent to their car payment each month to have it.
While Tesla has not revealed any target price for FSD, it does seem that it will go up to at least $150.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Additionally, the ability to purchase the suite outright is also being eliminated on February 14, which gives owners another reason to be slightly concerned about whether they will be able to afford to continue paying for Full Self-Driving in any capacity.
Some owners have requested a tiered program, which would allow people to pay for the capabilities they want at a discounted price.
Unsupervised FSD would be the most expensive, and although the company started removing Autopilot from some vehicles, it seems a Supervised FSD suite would still attract people to pay between $49 and $99 per month, as it is very useful.
Tesla will likely release pricing for the Unsupervised suite when it is available, but price increases could still come to the Supervised version as things improve.
This is not the first time Musk has hinted that the price would change with capability improvements, either. He’s been saying it for some time. In 2020, he even said the value of FSD would “probably be somewhere in excess of $100,000.”
The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval. It that point, the value of FSD is probably somewhere in excess of $100,000.
— Elon Musk (@elonmusk) May 18, 2020
Tesla has chosen to axe the ability to purchase Full Self-Driving outright from a select group of cars just days after CEO Elon Musk announced the company had plans to eliminate that option in February.
The company is making a clear-cut stand that it will fully transition away from the ability to purchase the Full Self-Driving suite outright, a move that has brought differing opinions throughout the Tesla community.
Earlier this week, the company also announced that it will no longer allow buyers to purchase Full Self-Driving outright when ordering a pre-owned vehicle from inventory. Instead, that will be available for $99 per month, the same price that it costs for everyone else.
The ability to buy the suite for $8,000 for a one-time fee at the time of order has been removed:
NEWS: Tesla no longer allows buyers to purchase FSD outright in the U.S. when ordering a pre-owned vehicle directly from inventory. Tesla now gives you the option to either subscribe for $99/month, or purchase FSD outright after taking delivery (available until February 14th). pic.twitter.com/1xZ0BVG4JB
— Sawyer Merritt (@SawyerMerritt) January 23, 2026
This is a major move because it is the first time Tesla is eliminating the ability to purchase FSD outright for one flat fee to any of its vehicles, at least at the time of purchase.
It is trying to phase out the outright purchase option as much as it can, preparing people for the subscription-based service it will exclusively offer starting on February 14.
In less than a month, it won’t be available on any vehicle, which has truly driven some serious conversation from Tesla owners throughout the community.
There’s a conflict, because many believe that they will now lose the ability to buy FSD and not pay for it monthly, which is an attractive offer. However, others believe, despite paying $8,000 for FSD, that they will have to pay more money on top of that cost to get the unsupervised suite.
Additionally, CEO Elon Musk said that the FSD suite’s subscription price would increase over time as capabilities increase, which is understandable, but is also quite a conflict for those who spent thousands to have what was once promised to them, and now they may have to pay even more money.
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Tesla Robotaxi has a highly-requested hardware feature not available on typical Model Ys
These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.
Tesla Robotaxi has a highly-requested hardware feature that is not available on typical Model Ys that people like you and me bring home after we buy them. The feature is something that many have been wanting for years, especially after the company adopted a vision-only approach to self-driving.
After Tesla launched driverless Robotaxi rides to the public earlier this week in Austin, people have been traveling to the Lone Star State in an effort to hopefully snag a ride from one of the few vehicles in the fleet that are now no longer required to have Safety Monitors present.
BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor
Although only a few of those completely driverless rides are available, there have been some new things seen on these cars that are additions from regular Model Ys, including the presence of one new feature: camera washers.
With the Model Y, there has been a front camera washer, but the other exterior “eyes” have been void of any solution for this. For now, owners are required to clean them manually.
In Austin, Tesla is doing things differently. It is now utilizing camera washers on the side repeater and rear bumper cameras, which will keep the cameras clean and keep operation as smooth and as uninterrupted as possible:
🚨 Tesla looks to have installed Camera Washers on the side repeater cameras on Robotaxis in Austin
pic.twitter.com/xemRtDtlRR— TESLARATI (@Teslarati) January 23, 2026
Rear Camera Washer on Tesla Robotaxi pic.twitter.com/P9hgGStHmV
— TESLARATI (@Teslarati) January 24, 2026
These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.
This is the first time we are seeing them, so it seems as if Safety Monitors might have been responsible for keeping the lenses clean and unobstructed previously.
However, as Tesla transitions to a fully autonomous self-driving suite and Robotaxi expands to more vehicles in the Robotaxi fleet, it needed to find a way to clean the cameras without any manual intervention, at least for a short period, until they can return for interior and exterior washing.
Tesla to increase Full Self-Driving subscription price: here’s when
Tesla starts removing outright Full Self-Driving purchase option at time of order
