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Once-deemed ‘Tesla killer’ Mercedes EQC flops with 55 units sold in Germany to date
Tesla appears poised to extend its reach into the heart of Das Auto, but it seems like Mercedes-Benz, a member of the old guard, may not be up to the task of meeting the young electric car maker’s challenge head-on. Daimler, for one, seems to be struggling in its home court, selling only 55 units of the its first all-electric SUV, the once-deemed “Tesla Killer” Mercedes-Benz EQC, since it was released in Germany.
German publication Welt noted that the veteran car manufacturer is hesitant to reveal information about the EQC’s sales, but data from the Federal Motor Transport Authority (KBA) revealed that there were only 19 units of the SUV that were sold in November 2019. Since the vehicle was released in the country, registrations for the vehicle have only numbered 55. It’s a painful pill to swallow, but it seems that Mercedes-Benz’s tagline for the EQC campaign, “Enjoy Electric,” is far from convincing local consumers.
Welt aptly puts it: “The car is not only widely advertised, but has also been delivered for a few months. And at the last major e-car premiere that Germany experienced this year, numerous Tesla Model 3s drove through the area after just a few weeks. So where are the electric models from Stuttgart?”
According to the same report, there are clear indications that Daimler spent a lot to ensure its market feels the presence of the Mercedes EQC. The electric SUV appears on TV spots, movie screens, and billboards. It seems like the only place where the electric Mercedes-Benz is nowhere to be found is on the country’s roads, or people’s garages.
What’s happening to Daimler is only part of the bigger picture of what’s happening in the German automotive industry. As Tesla makes the most out of its momentum hoping to hurdle the last steps to finally begin construction of the Gigafactory 4 in Germany, local manufacturers seem to slide and struggle.
Gigafactory 4 will open opportunities for Tesla in Germany by first producing the Model Y crossover, which happens to be a cheaper alternative to the Mercedes-Benz EQC. Meanwhile, Daimler announced back in November that it will reduce its workforce and cut around 9,500 jobs across the globe as it switches its focus on electric cars.
The low sales number of the EQC might only be the tip of the iceberg. While Tesla has been setting trends and transforming the auto industry, Germany’s giants might have been caught resting on their laurels and were caught by surprise how a young company from California can slay them in the electric vehicle race.
Cars and Germany cannot be separated as more than 800,000 people depend on the industry to put food on their tables. It’s a complicated story why automotive giants such as Daimler cannot keep up with the future and just see Tesla cruise pass them.
One might just wonder if Mercedes cannot sell its electric SUV in its own backyard, how will its electric vehicles do in other markets that it depends on for revenue, such as China and the United States? The company has announced that it is delaying the release of the EQC in the US for another year, which does not bode well for the vehicle. As for Tesla, the game to conquer Europe begins soon with Tesla Gigafactory 4, and it has already opened the floodgates in China with the first deliveries of its mass-produced Model 3 electric sedans.
H/T to @Alex_avoigt
Elon Musk
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Elon Musk says SpaceXAI will become SpaceXSI, marking its second rebrand in under three months.
Elon Musk wants to rename his artificial intelligence company again, less than three months after its last rebrand.
In a string of posts on X early Sunday morning, Musk wrote “No more AI,” followed by “SI” and “It’s better.” He then added, “SpaceX is a super intelligence company.” When a user asked whether SpaceXAI could become SpaceXSI, Musk replied, “Yes, we will make that change.”
The posts extend a terminology push that began at the White House last week. On September 29, President Donald Trump signed an executive order directing federal agencies to replace “artificial intelligence” and “AI” with “Super Intelligence” and “SI” on government websites, policy documents and press releases. The same day, Musk sat beside Trump as the heads of the largest AI companies signed a voluntary safety accord, as Teslarati reported. Speaking to reporters afterward, Musk caught himself mid sentence: “I think it is worth highlighting the positive benefits of A.I. … S.I., pardon me.”
Elon Musk and Trump are closer than ever, and Tesla could be the big winner
SpaceXSI would be the third name for the business since February. SpaceX acquired xAI on February 2 in a deal that valued the combined company at $1.25 trillion. In May, Musk said xAI would be dissolved as a separate company, and on July 6 the division adopted the SpaceXAI name and a new logo that placed the xAI letters inside the SpaceX identity.
Musk gave no timeline. He did not say whether SpaceXSI would be a legal name change or a branding update, whether the @SpaceXAI handle on X would change, or how the shift would apply to products like Grok. The company had not issued a formal announcement as of Sunday morning.
The change would reach well beyond a chatbot. SpaceXAI now houses Grok, the X platform, the Colossus training clusters in Memphis and the coding tool Cursor, which SpaceX acquired in August. It also runs the orbital compute effort SpaceX is building around Nvidia hardware, which Musk said during the company’s first earnings call would be exclusive to Nvidia.
It’s unclear if rivals like Anthropic, OpenAI, Google, Meta and Nvidia have plans to also rename their companies or products. OpenAI CEO Sam Altman has continued to say “AI” in public, while Nvidia CEO Jensen Huang has gone partway, describing data centers as “super intelligence factories.”
The rename would also line up SpaceX’s AI branding with the federal government’s language as Musk takes on a new advisory role at the Pentagon, where he is helping lead the Project Meridian study on the future of warfare.
Starlink is launching a new beta path for ordinary property owners and local operators to turn a single Starlink kit into a small shared-access business for passive income.
Under the Starlink for Communities program, a host installs one dish and router setup in a location with nearby demand: an apartment complex, campground, rural crossroads, or event site. Neighbors or local users can buy short-term passes rather than full individual subscriptions, giving the Starlink provider a potential path to passive income.
Hour, day, and week passes cover one device. A month pass covers up to four. Starlink handles account creation, payments, access controls, and the satellite link itself. The host’s role is mainly placement, power, and basic upkeep, with earnings tied to each paid connection.
Big news! SpaceX is introducing a new @Starlink for Communities program that lets you earn money by providing Starlink internet to your neighbors or people nearby, who can pay for access by the hour, day, week, or month.
Neighbors pay for the access they need, while the person… pic.twitter.com/DtOUs0Ekvt
— Sawyer Merritt (@SawyerMerritt) October 1, 2026
The model echoes the passive-income vision long attached to Tesla’s Robotaxi plans, and it seems like it’s something Musk has hinted toward in the past as he believes AI will make the need to work relatively optional. In both cases, the platform owns the hard parts of matching, billing, and network management, while an individual supplies a physical asset that sits idle much of the time.
A Starlink host’s dish can serve multiple nearby users without each household buying and installing its own terminal. A Tesla owner, under the stated Robotaxi concept, would leave a vehicle enrolled in the fleet during unused hours so the car generates rides while the owner is at work or asleep.
Both arrangements convert under-utilized hardware into a revenue stream. They also let the company scale coverage or capacity without owning every endpoint.
Differences are practical. A Starlink kit is a fixed, relatively low-cost terminal whose main constraint is local congestion and line-of-sight. A Tesla Robotaxi is a mobile, high-value vehicle whose earnings depend on demand density, utilization rates, insurance, cleaning, and charging.
Starlink’s program is already accepting host applications in multiple countries and describes the revenue split as ongoing. Tesla’s owner-network version remains more aspirational.
The company currently operates a limited company-controlled robotaxi service in select areas and has solicited interest from fleet buyers for Cybercab vehicles, while private Full Self-Driving owners have not yet been able to dispatch their own cars for paid rides at scale.
Tesla primes Cybercabs for 4K streaming and high bandwidth gaming with Starlink integration
Starlink is a satellite broadband service operated by SpaceX that uses a constellation of low-Earth-orbit satellites to deliver internet to locations where terrestrial broadband is slow, expensive, or absent. It has grown to millions of subscribers worldwide by selling direct residential, mobile, and enterprise terminals, and have become widely available at a wide array at retail locations like Target and Best Buy.
The Communities program extends that reach by letting hosts resell short bursts of capacity to people nearby, while also providing high-speed internet access to those who are simply around a Starlink user.
Tesla just upgraded its headlights through a software update, making them even better without any physical or hardware upgrade.
Tesla’s latest software update is quietly improving nighttime driving for a small number of owners. Version 2026.38 includes a new capability called Dynamic Headlight Leveling.
The feature automatically adjusts the aim of the low beams in response to driving conditions and nearby traffic, with the goal of giving the driver more usable light on the road while reducing glare for oncoming vehicles and traffic ahead.
2026.38 just dropped.
Model 3 gets Dynamic Headlight Leveling — low beams auto-aim around traffic for max visibility, less glare. Model 3 / Y (AMD HW3) also pick up sharper Tesla visuals + an enhanced park scene on the center display.
Legacy Intel cars get Supercharger Site… pic.twitter.com/45ac4AH6Vs
— Frunk To Trunk (@FrunkToTrunk) September 30, 2026
Unlike Tesla’s matrix high-beam system, which selectively dims individual LED segments to create shadows around other cars, Dynamic Headlight Leveling physically tilts the low-beam projectors. Internal motors respond to changes in vehicle pitch.
When the car accelerates hard, climbs a steep grade, or carries extra weight in the rear, the headlights can otherwise point higher than intended. The software counters that movement in real time so the beam stays aimed at the road surface rather than into the eyes of other drivers.
Early indications reveal the update is reaching a limited set of vehicles, including certain Model 3 and Cybertruck examples in the United States and the United Arab Emirates. The rollout does not appear tied to a single hardware revision, and Tesla has not published a broader schedule. It is simply a common waiting game until your car receives it.
The change arrives against a backdrop of wider complaints about headlight glare. Some earlier Model 3 and Model Y vehicles were the subject of an NHTSA recall related to excessive low-beam glare; the software adjustment offers a potential mitigation for cars equipped with the necessary leveling hardware. It does not replace adaptive high beams where those are already available, nor does it alter the basic low-beam pattern itself.
Instead, it keeps an existing beam pointed where it is most useful.
For drivers who have received the update, the system requires no new settings or user input. The headlights simply respond as road conditions and traffic change. As the feature reaches more vehicles, it adds another example of Tesla using over-the-air software to refine existing hardware rather than waiting for a new model year. Nighttime visibility and reduced glare for others are the practical results owners are expected to notice first.
Elon Musk follows Trump’s lead, says a SpaceX name change is coming
Starlink launches Communities Program for passive income through internet sharing
