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Once-deemed ‘Tesla killer’ Mercedes EQC flops with 55 units sold in Germany to date

The new Mercedes-Benz EQC. (Credit: Mercedes-Benz)

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Tesla appears poised to extend its reach into the heart of Das Auto, but it seems like Mercedes-Benz, a member of the old guard, may not be up to the task of meeting the young electric car maker’s challenge head-on. Daimler, for one, seems to be struggling in its home court, selling only 55 units of the its first all-electric SUV, the once-deemed “Tesla Killer” Mercedes-Benz EQC, since it was released in Germany.

German publication Welt noted that the veteran car manufacturer is hesitant to reveal information about the EQC’s sales, but data from the Federal Motor Transport Authority (KBA) revealed that there were only 19 units of the SUV that were sold in November 2019. Since the vehicle was released in the country, registrations for the vehicle have only numbered 55. It’s a painful pill to swallow, but it seems that Mercedes-Benz’s tagline for the EQC campaign, “Enjoy Electric,” is far from convincing local consumers.

Welt aptly puts it: “The car is not only widely advertised, but has also been delivered for a few months. And at the last major e-car premiere that Germany experienced this year, numerous Tesla Model 3s drove through the area after just a few weeks. So where are the electric models from Stuttgart?”

According to the same report, there are clear indications that Daimler spent a lot to ensure its market feels the presence of the Mercedes EQC. The electric SUV appears on TV spots, movie screens, and billboards. It seems like the only place where the electric Mercedes-Benz is nowhere to be found is on the country’s roads, or people’s garages.

What’s happening to Daimler is only part of the bigger picture of what’s happening in the German automotive industry. As Tesla makes the most out of its momentum hoping to hurdle the last steps to finally begin construction of the Gigafactory 4 in Germany, local manufacturers seem to slide and struggle.

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Gigafactory 4 will open opportunities for Tesla in Germany by first producing the Model Y crossover, which happens to be a cheaper alternative to the Mercedes-Benz EQC. Meanwhile, Daimler announced back in November that it will reduce its workforce and cut around 9,500 jobs across the globe as it switches its focus on electric cars.

The low sales number of the EQC might only be the tip of the iceberg. While Tesla has been setting trends and transforming the auto industry, Germany’s giants might have been caught resting on their laurels and were caught by surprise how a young company from California can slay them in the electric vehicle race.

Cars and Germany cannot be separated as more than 800,000 people depend on the industry to put food on their tables. It’s a complicated story why automotive giants such as Daimler cannot keep up with the future and just see Tesla cruise pass them.

One might just wonder if Mercedes cannot sell its electric SUV in its own backyard, how will its electric vehicles do in other markets that it depends on for revenue, such as China and the United States? The company has announced that it is delaying the release of the EQC in the US for another year, which does not bode well for the vehicle. As for Tesla, the game to conquer Europe begins soon with Tesla Gigafactory 4, and it has already opened the floodgates in China with the first deliveries of its mass-produced Model 3 electric sedans.

H/T to @Alex_avoigt

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A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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Tesla rolls out tasty new trade-in deal for a limited time

Tesla has rolled out a tasty new trade-in deal in the United Kingdom for a limited time, knocking just over the equivalent of $5,000 off of the price of a new or inventory Model 3 or Model Y.

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Credit: Grok Imagine

Tesla has rolled out a tasty new trade-in deal in the United Kingdom for a limited time, knocking just over the equivalent of $5,000 off of the price of a new or inventory Model 3 or Model Y.

The move, which could be a great way to incentivize sales in the United Kingdom, will take off £3,750 ($5,043) from the price of either of Tesla’s two most popular models, but it’s only valid until March 31, 2026. It requires the order and delivery to take place within the first quarter to qualify for the discount.

The bonus is designed to lower the cost barrier for switching to electric vehicles, stacking the £3,750 on top of the actual trade-in value of any eligible car — this includes petrol, diesel, or even an EV from another automaker. It applies to both new builds and inventory vehicles, including test drive and showroom models, but excludes certified pre-owned Teslas.

This promotion comes amid intensifying competition in the European EV sector. Chinese giant BYD, which snatched the EV sales title from Tesla for 2025, has been aggressively expanding in the European market, undercutting prices and capturing market share with its widely affordable models, including the Seagull.

Tesla’s strategy echoes similar incentives that have been offered in other markets at different times. With UK EV adoption hovering around 20 percent of new car sales in 2025, such deals could accelerate the transition, especially as government mandates phase out fossil fuels by 2035.

There have been enthusiastic reactions to the offer on X, the social media platform owned by Tesla CEO Elon Musk. These incentive programs are few and far between, and are never predictable in terms of availability. However, Tesla could be using this discount to get the year off to a good start.

For potential buyers, the deal underscores Tesla’s agility in a competitive landscape. As EV infrastructure improves and battery tech advances, incentives like this could tip the scales for those who might be more hesitant to make the jump.

With Q1 2026 deliveries ramping up and Tesla coming off a yearly decline in deliveries, the company is undoubtedly looking to push things forward and get the year off to a great start.

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Lucid and Uber team with Nuro for new robotaxi program with Gravity SUV

The plan currently is to launch it to the public in the Bay later this year.

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Credit: Lucid

Lucid and Uber are teaming up with Nuro to launch an autonomous robotaxi program utilizing the automaker’s Gravity SUV. The project will be unveiled at CES 2026, introducing an in-cabin rider experience completely designed by Uber, the world’s largest ride-sharing service.

Back in 2025, the partnership between the three companies was announced, aiming to launch a unique ride-sharing platform using over 20,000 Lucid vehicles equipped with the Nuro Driver technology. The vehicles are owned and operated by Uber.

The companies have already initiated some testing in the San Francisco Bay Area, which is a big step in the right direction for the project. The plan currently is to launch it to the public in the Bay later this year. Nuro will lead the testing using robotaxi engineering prototypes that are supervised by autonomous vehicle operators.

Currently, there are over 100 robotaxis in the Engineering Test Fleet.

The Gravity vehicles are fitted with a next-gen sensor array featuring high-res cameras, solid-state LiDAR sensors, and radars that will provide a 360-perception model, as well as a “purpose-built roof-mounted halo designed to maximize sensor visibility,” which is seen on top of the Gravity unit above.

The halo also has integrated LEDs to help riders more easily identify the correct vehicle by displaying their initials. The halo will also provide clear status updates from pickup through dropoff.

These units for the robotaxi program between the three companies will start being produced later this year at Lucid’s Arizona AMP-1 factory.

Uber chose the Lucid Gravity specifically due to its “unprecedented comfort” and its reputation, as it was named to Car and Driver’s 10 Best for 2026. But Uber is customizing some things for the Gravity so that it is specifically catered to robotaxi riders:

  • For the first time, Uber is designing the in-vehicle rider experience, which will include interactive screens with entertainment and climate control options, as well as support contacts and vehicle maneuver requests, like a request to pull over.
  • It will also have in-vehicle visualization, showing what the robotaxi sees and its path in real-time. This will be a nice transition for those who are skeptical about driverless vehicles, and will show what the vehicle and its sensors, LiDAR, and cameras see.
  • The Gravity is also a sizeable SUV, which will give riders space for themselves and their luggage.

This is the latest application of a ride-hailing platform that leans on autonomy for its operation, essentially phasing out the need for human drivers in various markets, starting with the Bay Area.

More companies are dipping their toes in the project, giving them the opportunity to establish some early momentum, as there are only a handful of companies that are currently operating this in the United States. Uber, Lucid, and Nuro aim to be the next, and initiating this program at this time is big for their chance at success.

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Tesla Cybercab test fleet expands in Austin and Bay Area

In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet. 

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Credit: Adan Guajardo

Tesla has expanded its fleet of Cybercab test units in both Austin and the Bay Area of California, as the vehicle is heading toward the first production stages, hopefully early this year.

As the first few units were spotted in Austin late last year, Tesla is now operating seven total Cybercab units in testing, three of which were spotted over the weekend in Texas. Bay Area testing just started on January 3, with both units also being added to the fleet on Saturday and Sunday.

In total, there are seven Cybercabs now operating, according to Robotaxi Tracker, each with different license plates that have been observed over the course of the last several weeks; the first unit was spotted in Austin on December 18.

The expansion of the Cybercab test fleet is a slow but steady process that Tesla is taking to get the car on public roads ahead of its initial production stages.

CEO Elon Musk said last week that Tesla has already started some test production phases of the vehicle at Gigafactory Texas, which is located outside of Austin.

Tesla Cybercab tests are going on overdrive with production-ready units

However, it will likely be some time before Tesla actually adds it to the fleet for rides that are available to the public. Tesla plans to build it without a steering wheel or pedals, so the company will have to reach Level 5 autonomy at that point before customers can hail rides and take it to their destination.

In total, the Robotaxi fleet is comprised of 139 total vehicles in both Austin and the Bay Area. The vast majority of these units are Model Y cars, but the Cybercab is the most recent addition to the fleet.

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