Connect with us
tesla logo tesla logo

News

Tesla logo already more memorable than Toyota, Mercedes-Benz, and Lexus: study

Credit: Tesla Asia/Twitter

Published

on

Tesla may be a young carmaker relative to its rivals in the automotive sector, but it appears that the company has already become a household name of sorts. This is particularly true for Tesla’s logo, which is already more recognizable than the logos of much more experienced car manufacturers, such as Toyota and Mercedes-Benz. 

In a recent study shared with TeslaratiAmerican Trucks conducted a memory test survey on Americans to find out which car logos were most and least memorable. As it turned out, Tesla’s “T” logo was more memorable than Toyota, Mercedes-Benz, and Lexus. Tesla’s logo was also voted by the study’s respondents as the 3rd best car logo, just behind Audi and BMW. Toyota and Honda ranked behind Tesla. 

For context, South Korean carmaker Kia ranked as the carmaker with the least memorable logo. This was likely due to the automaker’s decision to revamp its logo several years ago.  

The recognition of Tesla’s logo is quite interesting, especially since the company’s vehicles have only really populated the roads in the last decade or so. Teslas were extremely rare during the days of the original Tesla Roadster, and even during the time of the Model S and Model X, the company’s vehicles were still not that common. It was not until the Model 3 and Model Y that Teslas truly became mainstream. 

But behind the increasing number of Teslas on the road, the company’s logo is actually pretty memorable all on its own. There are several reasons for this. For one, Tesla’s logo is minimalist and is thus easy to recognize and remember. Apart from this, the shape of the Tesla logo represents both the “T” in Tesla and the cross-section of an electric motor, which is used in the company’s electric cars. With this in mind, and over the years, Tesla’s logo has simply become more and more recognizable. 

Advertisement

Tesla’s strong brand recognition is perhaps one of the reasons why Tesla did not fit the Cybertruck with any logos at all. The hulking all-electric pickup truck, after all, is so unique that it needs no logos for it to be related to Tesla. Ultimately, however, Tesla’s brand recognition from the recent study bodes very well for the company, especially since other carmakers tend to spend billions just to ensure that their brands enter the zeitgeist. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Published

on

Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting. 

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Dorsey’s public nod framed as an engineering defense of Musk

In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years. 

“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award. 

Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.

Advertisement

Musk’s support

While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders. 

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.

Continue Reading

News

Here’s what changed in the Tesla Cybercab since last year’s unveiling

The latest sightings suggest that the fully autonomous two-seater is now moving closer to production.

Published

on

Credit: wudapig/Reddit

An apparent production-ready prototype of the Tesla Cybercab has been spotted testing in public, and it revealed several subtle but notable design updates compared to its 2024 prototype. 

The latest sightings suggest that the fully autonomous two-seater is now moving closer to production.

Subtle design refinements

The new photo of the Cybercab prototype was initially posted on the r/TeslaLounge subreddit, where it proceeded to receive numerous responses. As per the user who posted the image, the photo was taken in California, and the vehicle was reportedly fitted with a steering wheel. 

Based on the image, the Cybercab appears to have received a revised tail design, which now rises slightly, likely to improve aerodynamics. Tesla also appears to have shortened the rear body panel below the lighting section. Other updates include a slightly redesigned rear bumper, red reflectors repositioned farther from the wheel arches, and unpainted side repeater cameras that seemed to have been moved slightly forward, likely for better visibility.

The Cybercab’s B-pillar has also been shifted forward and now sits slightly lower, accompanied by larger door panels that likely make entry and exit easier. The vehicle’s tires are no longer painted either, nor do they have an extended wheel cover. Interestingly enough, the prototype was also fitted with side mirrors, though these are likely just for regulatory testing purposes and would be removed in the vehicle’s final production version.

Advertisement

An In-and-Out tease

At the end of October, the Tesla AI team teased some of the Cybercab’s progress with a lighthearted “Animal Style” Halloween post featuring the autonomous two-seater being driven through an In-N-Out drive-through by employees in costume. Longtime Tesla watchers noted that the In-and-Out photos continue a long-standing tradition of Tesla driving its prototypes through the fast food chain’s drive-throughs.

The In-and-Out photos of the Cybercab also revealed some updates that have been implemented on the vehicle’s front end. These included what appears to be segmented DRLs and headlamps, actual turn signals, and a splitter that’s a lot sharper. Some noted that the vehicle looks sharper than the prototypes from last year’s We, Robot event, but this also resulted in the Cybercab looking a bit less “Cyber” now.

Continue Reading

News

Tesla MultiPass in Europe expands, allowing ease of access to non-Tesla chargers

Published

on

Credit: TeslaCharging | X

The Tesla MultiPass program in Europe is expanding to new countries. The program was launched earlier this year to assist Tesla owners in having an easier charging experience at non-Tesla EV chargers.

In September, Tesla launched the MultiPass program to owners in the Netherlands, which aimed to enable charging for Tesla owners at third-party stations using the app or keycard. It was developed to avoid having to use multiple apps for each charging manufacturer.

Tesla launches MultiPass to simplify charging at non-Tesla stations

Both access and payment would be performed through the Tesla app, streamlining the entire process.

Today, Tesla expanded the program to Sweden, Germany, the United Kingdom, France, and Belgium, building on its initial rollout and partnering with companies like Fastned to improve EV roaming coverage across the continent.

The program is still in its early stages, and it appears to have some issues, which were highlighted by owners.

Some state that the different designs between chargers can create a bit of a hassle, especially as some do not properly display charging rates and inconsistent pricing displays.

Additionally, Tesla’s Trip Planner and other route planner integrations are not as descriptive as they should be, so some owners suggested reliability and visibility improvements.

Tesla partnered with Electrify America, Rivian’s Adventure Network, and other networks to expand charging availability and make options more readily available.

Tesla’s Supercharger presence in Europe has expanded quite a bit over the past few years, but EVs are much more prevalent there than they are here in the U.S. The company has done a great job of growing the Supercharger presence this year, and there are currently over 11,000 stalls on the continent.

This year, Tesla added 200 total stations and roughly 1,250 total stalls, a 16 percent increase from last year. Europe also has a high concentration of V4 Superchargers, as nearly 42 percent of the stalls on the continent are V4, giving higher charging rates of up to 500 kW.

Continue Reading

Trending