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Tesla Model 3 wins ‘Car of the Year’ award from prestigious UK auto magazine
The Tesla Model 3 was given four separate awards, including “Car of the Year,” by a prestigious automotive magazine in the United Kingdom.
Among its recognition as “Car of the Year” by Parker’s Car Guides, the Model 3 was also named “Best Electric Car”, “Best Company Car”, and won the “Best Safety” Award for any vehicle on the market. Experts say they were impressed with the Model 3, stating it is “capable, likable, and extremely good to drive.”
The cost-effectiveness of the car in terms of range per £1 spent on power was a significant factor in why the vehicle scored so well with Parker’s editors. The Model 3 Standard Range Plus will travel 32 miles per £1 spent on charging, significantly more than any petrol-powered vehicle. Drivers of ICE engines are extremely lucky if they manage to drive 32 miles on a single gallon of gas. And as of October 21, the average price of a gallon of gas is $2.64, according to AAA.
Editor of Parker’s Car Guides, Keith Adams stated that “Although we’re a long way from the end of days for petrol and diesel, it’s good to know that the forward-thinking among us have a choice of some very talented alternatively-powered cars. The Tesla Model 3 isn’t just a good electric car. It is a good car full stop.”
Parker’s gives 22 different awards for various categories, including “Best Towing Car” and “Best Car for Thrill-Seekers.” But the Model 3 took home the most prestigious award of all, as it was recognized as the best car in the world by the firm’s experts.
Parker’s website states that “The Model 3’s clean-sheet approach not only achieves reduced emissions overall but also within its immediate environment. A new approach to interior design and interaction creates a relaxing environment, and genuinely usable autonomous driving modes take the human stress out of congestion and monotonous, constant-speed motorway driving.”
The most affordable Model 3 available for purchase through Tesla’s website is the Standard Range Plus. The car is available for $39,490, and features 250 miles of range on a single charge. The Silicon Valley-based automaker recently added 10 miles of range and $500 to the price. The car seems to be in high demand, as the company extended the delivery window for customers within the United States to 6-10 weeks.
The Model 3 was also awarded the “Best Company Car award” by Parker’s. The UK-based car magazine stated “Company car drivers can make significant savings by switching to an electric car, as zero-emission models attract no BIK next year.” The vehicle’s price, paired with the fact Tesla has an – network of Supercharger stations, were the reasons the Model 3 won the award.
Unfortunately for ICE manufacturers, the Model 3 was not done receiving awards. The car also managed to win the “Safest Car” award, as Parker’s stated that its impressive performance in crash tests and its development of Autopilot were more than enough to name the car as the safest on the road.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
