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Tesla Model 3 is winning over China’s growing middle class

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The success of the Tesla Model 3 with China’s growing middle class is helping the company deepen its business in the country’s competitive automotive landscape and the world’s largest electric vehicle market. 

Thanks to China’s economic growth in recent decades, the country has seen the emergence of a growing middle class. Pew Research estimates that between 2001 and 2011 alone, more than 203 million people crossed the threshold into the middle class in China. By 2015, Credit Suisse concluded that China had overtaken the US as the country with the largest middle class. The Global Business Policy Council further noted that by 2025, estimates point to private consumption in China being the largest contributor to the country’s economic growth.

Similar to the United States’ middle class and the concept of “keeping up with the Joneses,” China’s middle class appear to be increasingly motivated by the concept of “keeping up with the Wangs.” As such, purchases that improve one’s social image, such as premium gadgets and clothing, have become commonplace. This is the demographic that Tesla can perfectly capture with the Model 3, as it is a vehicle that offers premium electric mobility at a price point far more attainable than the company’s previous offerings, the Model S and X, which have become popular status symbols for the wealthy.

Currently, the Model 3 starts at 433,000 yuan (around $64,000) in China, and Tesla has even started offering free Autopilot as a limited time offer. These strategies will likely attract the attention of middle class buyers in the country, at least until Gigafactory 3 comes to life later this year. If Elon Musk’s estimates prove accurate, Tesla can start making affordable variants of the Model 3 in China, which will be even more attainable to consumers.

Apart from the Model 3 being Tesla’s most affordable vehicle in China today, other factors that seem to be helping the electric sedan include the country’s growing middle class and the nation’s open support for electric vehicles. China has adopted a friendly stance towards electric cars, and it is becoming evident in the country’s automotive sales.

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In 2018, for example, electric vehicle sales in China rose 83% year-on-year, allowing the country to push more than 1 million EVs over the year. These figures become even more notable considering that overall light-duty vehicle sales in the country actually declined by 2.76% in 2018, as noted by the China Association of Automobile Manufacturers (CAAM).

Local news reports note that Tesla sales sank 15.4% year-over-year in 2018 as the Model S sedan and Model X SUV were weighed down by steep tariffs resulting from the trade war between the United States and China. With this in mind, the immense interest being generated by the Model 3 among the country’s car buyers has been a very pleasant surprise.

It is undeniable that Tesla’s business in China has seen its ups and downs over the years. Despite challenges such as the initial issues with Model S deliveries in the past to the effects of the recent US-China trade war, the company’s electric cars have nonetheless kept their place as one of the ultimate status symbols for consumers. With the Model 3 just about ready to saturate China, Tesla can finally tap into what could be a very lucrative market.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches in India with Model Y, showing pricing will be biggest challenge

Tesla finally got its Model Y launched in India, but it will surely come at a price for consumers.

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Credit: Narendra Modi | X

Tesla has officially launched in India following years of delays, as it brought its Model Y to the market for the first time on Tuesday.

However, the launch showed that pricing is going to be its biggest challenge. The all-electric Model Y is priced significantly higher than in other major markets in which Tesla operates.

On Tuesday, Tesla’s Model Y went up for sale for 59,89,000 rupees for the Rear-Wheel Drive configuration, while the Long Range Rear-Wheel Drive was priced at 67,89,000.

This equates to $69,686 for the RWD and $78,994 for the Long Range RWD, a substantial markup compared to what these cars sell for in the United States.

Deliveries are currently scheduled for the third quarter, and it will be interesting to see how many units they can sell in the market at this price point.

The price includes tariffs and additional fees that are applied by the Indian government, which has aimed to work with foreign automakers to come to terms on lower duties that increase vehicle cost.

Tesla Model Y seen testing under wraps in India ahead of launch

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There is a chance that these duties will be removed, which would create a more stable and affordable pricing model for Tesla in the future. President Trump and Indian Prime Minister Narendra Modi continue to iron out those details.

Maharashtra Chief Minister Devendra Fadnavis said to reporters outside the company’s new outlet in the region (via Reuters):

“In the future, we wish to see R&D and manufacturing done in India, and I am sure at an appropriate stage, Tesla will think about it.”

It appears to be eerily similar to the same “game of chicken” Tesla played with Indian government officials for the past few years. Tesla has always wanted to enter India, but was unable to do so due to these import duties.

India wanted Tesla to commit to building a Gigafactory in the country, but Tesla wanted to test demand first.

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It seems this could be that demand test, and the duties are going to have a significant impact on what demand will actually be.

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Tesla ups Robotaxi fare price to another comical figure with service area expansion

Tesla upped its fare price for a Robotaxi ride from $4.20 to, you guessed it, $6.90.

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Credit: Tesla

Tesla has upped its fare price for the Robotaxi platform in Austin for the first time since its launch on June 22. The increase came on the same day that Tesla expanded its Service Area for the Robotaxi ride-hailing service, offering rides to a broader portion of the city.

The price is up from $4.20, a figure that many Tesla fans will find amusing, considering CEO Elon Musk has used that number, as well as ’69,’ as a light-hearted attempt at comedy over the past several years.

Musk confirmed yesterday that Tesla would up the price per ride from that $4.20 point to $6.90. Are we really surprised that is what the company decided on, as the expansion of the Service Area also took effect on Monday?

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The Service Area expansion was also somewhat of a joke too, especially considering the shape of the new region where the driverless service can travel.

I wrote yesterday about how it might be funny, but in reality, it is more of a message to competitors that Tesla can expand in Austin wherever it wants at any time.

Tesla’s Robotaxi expansion wasn’t a joke, it was a warning to competitors

It was only a matter of time before the Robotaxi platform would subject riders to a higher, flat fee for a ride. This is primarily due to two reasons: the size of the access program is increasing, and, more importantly, the service area is expanding in size.

Tesla has already surpassed Waymo in Austin in terms of its service area, which is roughly five square miles larger. Waymo launched driverless rides to the public back in March, while Tesla’s just became available to a small group in June. Tesla has already expanded it, allowing new members to hail a ride from a driverless Model Y nearly every day.

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The Robotaxi app is also becoming more robust as Tesla is adding new features with updates. It has already been updated on two occasions, with the most recent improvements being rolled out yesterday.

Tesla updates Robotaxi app with several big changes, including wider service area

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Tesla Model Y and Model 3 dominate U.S. EV sales despite headwinds

Tesla’s two mainstream vehicles accounted for more than 40% of all EVs sold in the United States in Q2 2025.

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Credit: Tesla Asia/X

Tesla’s Model Y and Model 3 remained the top-selling electric vehicles in the U.S. during Q2 2025, even as the broader EV market dipped 6.3% year-over-year. 

The Model Y logged 86,120 units sold, followed by the Model 3 at 48,803. This means that Tesla’s two mainstream vehicles accounted for 43% of all EVs sold in the United States during the second quarter, as per data from Cox Automotive.

Tesla leads amid tax credit uncertainty and a tough first half

Tesla’s performance in Q2 is notable given a series of hurdles earlier in the year. The company temporarily paused Model Y deliveries in Q1 as it transitioned to the production of the new Model Y, and its retail presence was hit by protests and vandalism tied to political backlash against CEO Elon Musk. The fallout carried into Q2, yet Tesla’s two mass-market vehicles still outsold the next eight EVs combined. 

Q2 marked just the third-ever YoY decline in quarterly EV sales, totaling 310,839 units. Electric vehicle sales, however, were still up 4.9% from Q1 and reached a record 607,089 units in the first half of 2025. Analysts also expect a surge in Q3 as buyers rush to qualify for federal EV tax credits before they expire on October 1, Cox Automotive noted in a post.

Legacy rivals gain ground, but Tesla holds its commanding lead

General Motors more than doubled its EV volume in the first half of 2025, selling over 78,000 units and boosting its EV market share to 12.9%. Chevrolet became the second-best-selling EV brand, pushing GM past Ford and Hyundai. Tesla, however, still retained a commanding 44.7% electric vehicle market share despite a 12% drop in in Q2 revenue, following a decline of almost 9% in Q1.

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Incentives reached record highs in Q2, averaging 14.8% of transaction prices, roughly $8,500 per vehicle. As government support winds down, the used EV market is also gaining momentum, with over 100,000 used EVs sold in Q2.

Q2 2025 Kelley Blue Book EV Sales Report by Simon Alvarez on Scribd

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