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Tesla’s absolutely perfect Model 3 ‘doge’ ad is a love letter to animal lovers

(Credit: Tesla China)

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Tesla China’s new Model 3 ad pointedly targets animal lovers and their furry friends. It invites people to take a trip with their pet and showcases how a Tesla might be the best vehicle to drive on that journey.

Tesla China released an ad for the new Model 3, featuring a good boi Shiba Inu (fondly known in the internet meme community as a “doge”) taking a trip with his trusty human, and, at one point, serving as a sales rep for the company’s vehicles. The Model 3 ad may be the best one yet, showcasing one of Tesla’s more unique and probably most underrated feature, Dog Mode.

Dog Mode allows Tesla owners to maintain the temperature of their vehicle so pets, like the Shiba Inu in the Tesla China Model 3 ad, can sit comfortably inside while their humans are away. This is very convenient for pet owners, especially those who like to bring their animal companions everywhere.

Now more than ever, people are itching to go out, even if it is just a drive. After months of lockdowns due to the pandemic, some fresh air and a trip with the bestest boi or gal would probably a top priority for people.

Southeast Asian countries, like China, have approached the pandemic with caution. People still follow social-distancing rules in most, if not all, SE Asian countries even as malls and outdoor recreational areas open up again.

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Taking a drive or short trip alone might feel a little too lonely after months of isolation though. At the same time, taking a human friend or relative might not be the best idea unless notable safety precautions are taken. Luckily, the risk of animals spreading COVID-19 to people is believed to be low, according to the CDC. Taking a trip with a beloved pet may then be a safe option for animal lovers.

Tesla released Dog Mode last year and it has become a popular feature for the company’s electric cars, especially among pet owners and animal lovers. Dog Mode was the perfect solution for pet owners who liked bringing their furry friends around with them.

According to the American Kennel Club, leaving dogs or any pet inside a car is dangerous. The temperature inside a car could easily rise within minutes even if the windows are down. In some states in the US, leaving pets unattended in a vehicle is illegal and people are allowed to break into the car to rescue the animal. Dog Mode maintains the temperature of a car so pets can stay comfortable inside while owners are away.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla Optimus gets its latest job, and it’s not in the company’s factories

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Credit: Tesla Optimus | X

Tesla Optimus was spotted in its latest job placement, not at any of the company’s manufacturing or production facilities.

Optimus was instead spotted in New York City at Times Square, handing out Halloween candy to people:

It is not Tesla Optimus’s first gig in the service industry, as it has already secured several employment opportunities through the company’s projects. Last year, it served drinks at the company’s We, Robot day, where the Cybercab and Robovan were unveiled.

Additionally, Optimus has been helping out at the Tesla Diner in Los Angeles, serving popcorn and greeting guests.

Elon Musk reveals big plans for Tesla Optimus at the Supercharger Diner

Optimus has many capabilities, and its applications can benefit both residential and commercial users. It is designed to be an at-home assistant, helping with tedious, monotonous tasks around the house.

In a commercial setting, Optimus will be programmed to handle everything from manufacturing to other factory-type tasks, as Tesla has already been using the robot in its own factories for smaller jobs.

Optimus has been in development for several years, but Tesla is ready to turn up the heat in terms of its capabilities and engineering as it prepares to launch it to a wider audience in the coming years.

During the recent Q3 Earnings Call, Tesla CEO Elon Musk gave updates on the Optimus project, highlighting its progress and the company’s current development status.

Musk said that Tesla is “on the cusp of something really tremendous with Optimus, which I think is likely to be, has the potential to be, the biggest product of all time.” He also mentioned that Tesla is in an interesting position because not only has it established itself as one of the biggest car companies in the country, but it’s the only company that manufactures vehicles and has a monumental grasp of the importance of AI and robotics.

“I’m unaware of any robot program by Ford or GM or, you know, by U.S. car companies,” he said.

Musk added that Optimus has some pretty big responsibilities around Tesla’s factories:

“I mean, bringing Optimus to market is an incredibly difficult task, to be clear. It’s not like some walk in the park. At some point, I mean, actually, technically, Optimus can walk in the park right now. We do have Optimus robots that walk around our offices at our engineering headquarters in Palo Alto, California, basically twenty-four hours a day, seven days a week.”

Right now, it appears Tesla is having its biggest challenge with the Optimus project around the development of its hands and forearms, which Musk called “an incredible thing” on the human body:

“The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason…Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm are an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint.”

Tesla is stumped on how to engineer this Optimus part, but they’re close

Optimus is starting to get more visibility in the public, and Tesla’s move to put it smack dab in the middle of New York City is one that will certainly bring some additional eyes to its development.

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Investor's Corner

Tesla analysts are expecting big things from the stock

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Credit: @AdanGuajardo/X

Tesla analysts are expecting big things from the stock (NASDAQ: TSLA) after many firms made price target adjustments following the Q3 Earnings Call.

Last Wednesday, Tesla reported earnings with record revenue but missed EPS estimates.

It blew delivery expectations out of the water with its strongest quarter in company history, but Tesla’s future relies on the development of autonomous vehicles, robotics, and AI, which many bullish firms highlight as major strengths.

The earnings call reiterated those points, along with the belief that Tesla CEO Elon Musk should be rewarded with a newly proposed pay package that would enable him to gain $1 trillion in wealth if he comes through on a lengthy list of performance tranches.

Nine Wall Street firms made adjustments to their outlook on Tesla shares in the form of price target increases since last Wednesday’s call, all of which are indications of big expectations for the stock moving forward.

Here are the nine firms that made moves:

  • Truist – $280 to $406, reiterated Hold rating
  • Roth MKM – $395 to $404, reiterated Buy rating
  • Cantor Fitzgerald – $355 to $510, reiterated Overweight rating
  • Deutsche Bank – $435 to $440, reiterated Buy rating
  • Mizhuo – $450 to $485, reiterated Outperform rating
  • New Street Research – $465 to $520, reiterated Buy rating
  • Evercore ISI – $235 to $300, reiterated In Line rating
  • Freedom Capital Markets – $338 to $406, upgraded to Hold rating
  • China Renaissance – $349 to $380, reiterated Hold rating

The boosts in price target are largely due to Tesla’s future projects, as Roth MKM, Cantor Fitzgerald, Mizuho, New Street Research, and Evercore ISI all explicitly mention Tesla’s autonomy, robotics, and AI potential as the main factors for its price target boosts.

Cantor Fitzgerald raises Tesla PT To $510, citing Cybercab, Semi, and AI momentum

It is no surprise that many firms are adjusting their outlook on Tesla shares considerably in an effort to prepare for the company’s transition to even more of a tech company than a car company.

The issue with many analysts is that they treat the company’s vehicle deliveries as the main indicator of value.

However, Tesla has a robust energy division, which was a major contributor to the company’s strong margins and gross profit in Q3, as well as its prowess in robotics and AI.

Additionally, the company is seen as a key player in the autonomy field, especially after launching driverless rides on a Robotaxi platform in Austin and expanding a similar program in the Bay Area.

Tesla shares were up over 5 percent at 12:18 p.m. on the East Coast.

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Tesla exec provides key update on Optimus’ improving dexterity

As per the executive, the humanoid robot is now able to perform more deliberate tasks such as folding laundry.

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Credit: Tesla

Tesla Board Chair Robyn Denholm has provided a rather compelling update on Optimus’ improving dexterity. As per the executive, the humanoid robot, which is expected to enter initial production next year, is now able to perform more deliberate tasks, such as folding laundry. 

Optimus’ dexterity

During an interview with CNBC, Denholm was asked how close Optimus was to true dexterity. Achieving human-like dexterity is a key goal for Optimus as the robot is designed to be able to perform tasks that are traditionally performed by humans. This means that Optimus should be able to move its hands in a very delicate manner. During the segment, one of CNBC’s hosts mentioned that humanoid robots today are not able to fold laundry just yet. 

Denholm responded that Tesla’s robot is now able to perform the task. “Optimus can fold laundry. I’ve been in the lab with Optimus. He can fold laundry. He can wipe the table really well. He can hand things to you. You can actually shake hands with him. The tactile nature of his hand is actually really very good,” the Tesla Board Chair stated.

Redefining robotics

The executive reiterated that Optimus is already operating in Tesla’s Palo Alto offices today. “We’re redefining what transportation is, but we’re also redefining robotics and what AI brings to robotics and how versatile the robots will be in the future,” Denholm noted. 

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Elon Musk has reiterated the importance of Optima’s hands during the Q3 2025 earnings call. While discussing the humanoid robot’s capabilities, Musk stated that Optimus, in its production form in the future, should be able to perform incredibly delicate tasks such as surgery. This, the CEO noted, would be pivotal in Tesla’s efforts to push the world towards sustainable abundance.

“Going beyond sustainable energy to say, sustainable abundance is the mission, where we believe with Optimus and self-driving, we can actually create a world where there is no poverty, where everyone has access to the finest medical care. Optimus will be an incredible surgeon, for example. Imagine if everyone had access to an incredible surgeon,” Musk said.

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