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One of Tesla’s most minor Model 3 updates proves Elon Musk’s long game—and how skeptics miss the point

(Photo: Andres GE)

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Back when the Model 3 was unveiled, Tesla immediately attracted a good amount of criticism over the vehicle’s design. Arguments against the all-electric sedan were many, with arguments being presented against its utilization of a single 15” center display and its hyper-minimalistic interior. The vehicle’s glovebox, which could only be opened through the touchscreen, also attracted its own fair share of eyebrows. 

‘Crazy’ and ‘Impractical’ Ideas

To a good number of car enthusiasts, the idea of a glovebox that can’t even be opened manually was insane. Practically all vehicles in the market, from affordable econoboxes from Japan to luxury cars from Germany employ a manual latch for the glovebox, after all. It was something that was so simple, so traditional, and here Tesla was stubbornly refusing to follow along. 

It would be pretty easy to put a manual latch on the glovebox, so Tesla’s insistence on an electronically-operated mechanism seemed almost like hubris on the EV maker’s part. Tesla did roll out changes to the Model 3’s glovebox, such as a feature that automatically opens the storage area in the event of a crash. This was rolled out following an incident where a Model 3 was involved in an accident that shattered the 15” display, giving the driver a very difficult time accessing the vehicle’s title and insurance papers. 

Over the years, Tesla has added numerous features to the Model 3. These include Sentry Mode, which actively monitors a vehicle’s surroundings, and TeslaCam, which acts as a built-in dashcam for the all-electric sedan on the road. The videos were saved on a flash drive that drivers would need to insert into the front USB port of the Model 3. The feature is incredibly useful, though it requires some work on the part of Tesla’s customers. This was perhaps the reason why the use of features like Sentry Mode and TeslCam are not universally used by drivers. This may change soon with the introduction of the 2021 Model 3. 

(Photo: Tesla Photographer/Instagram)

Pieces of a Puzzle

For the Model 3 “refresh,” Tesla introduced a number of key updates, from a new center console and new Aero Wheels to new headlights. Minor updates were also introduced, such as a USB port inside the glovebox. A video from Hong Kong featuring a 2021 Model 3 further revealed that the USB port inside the glovebox already has a 64 GB flash disk in it. This incredibly minor change, which almost feels like an afterthought considering the Model 3’s major updates, makes features like Sentry Mode and TeslaCam much easier to use. 

This makes the Model 3 more secure as well, as even thieves that are familiar with Teslas will no longer have any way to access the flash drive that contains the vehicle’s video recordings. Prior to the “refresh,” thieves could simply rip out the flash drive that holds Sentry Mode’s recordings, which is quite unlikely but still plausible. This will no longer be true with the 2021 Model 3, especially as Tesla has already added an extra layer of security in the form of “Glovebox PIN,” which was previously released through an over-the-air software update.  

What is quite remarkable is that these improvements would not work as well as they do now if Tesla had included a manual latch for the Model 3’s glovebox. It was difficult to see the point behind Tesla’s stubborn refusal to include something as simple as a physical glovebox latch during the vehicle’s initial launch and release, but it appears that the feature, or lack thereof, was something that would be useful years into the vehicle’s release. 

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(Photo: Andres GE)

The Long Game

This is something that has become much of a theme in the Tesla story. The company or its CEO does something, and critics pounce on the opportunity to squeeze in a few shots. Products are rolled out and improved through over-the-air updates, and before the dust settles, Tesla and Elon Musk’s once-controversial strategies end up making sense. This was the case with the Model 3’s glovebox, and it would likely be true for other controversial aspects of Tesla’s vehicles as well, such as the Cybertruck’s design and novel features. 

Ultimately, this tendency could very well be explained by the fact that Tesla simply looks farther ahead than any of its critics. Tesla skeptics may focus on what the company is doing now, or the state of its products today, but Elon Musk and his team are always looking into the future. This may very well be the reason why even Wall Street analysts seem to have a difficulty understanding Tesla’s business. Just recently, for example, Morgan Stanley upgraded TSLA stock to an “Overweight” rating. According to the financial firm, this is due to Tesla’s business expanding from carmaking to other segments such as software. This is something that longtime TSLA bulls have been highlighting for years. 

What is rather interesting is that Tesla may continue to confound skeptics for years to come. Just like the Model 3’s glovebox, the company is still rolling out strategies and products that don’t make sense for skeptics, such as the FSD beta and features like Smart Summon. A look at Autopilot’s subpar scores in tests from organizations such as Consumer Reports highlight this point. Yet just like the humble Model 3 glovebox, perhaps features like Summon could serve a higher purpose years down the road. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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