Back when the Model 3 was unveiled, Tesla immediately attracted a good amount of criticism over the vehicle’s design. Arguments against the all-electric sedan were many, with arguments being presented against its utilization of a single 15” center display and its hyper-minimalistic interior. The vehicle’s glovebox, which could only be opened through the touchscreen, also attracted its own fair share of eyebrows.
‘Crazy’ and ‘Impractical’ Ideas
To a good number of car enthusiasts, the idea of a glovebox that can’t even be opened manually was insane. Practically all vehicles in the market, from affordable econoboxes from Japan to luxury cars from Germany employ a manual latch for the glovebox, after all. It was something that was so simple, so traditional, and here Tesla was stubbornly refusing to follow along.
It would be pretty easy to put a manual latch on the glovebox, so Tesla’s insistence on an electronically-operated mechanism seemed almost like hubris on the EV maker’s part. Tesla did roll out changes to the Model 3’s glovebox, such as a feature that automatically opens the storage area in the event of a crash. This was rolled out following an incident where a Model 3 was involved in an accident that shattered the 15” display, giving the driver a very difficult time accessing the vehicle’s title and insurance papers.
Over the years, Tesla has added numerous features to the Model 3. These include Sentry Mode, which actively monitors a vehicle’s surroundings, and TeslaCam, which acts as a built-in dashcam for the all-electric sedan on the road. The videos were saved on a flash drive that drivers would need to insert into the front USB port of the Model 3. The feature is incredibly useful, though it requires some work on the part of Tesla’s customers. This was perhaps the reason why the use of features like Sentry Mode and TeslCam are not universally used by drivers. This may change soon with the introduction of the 2021 Model 3.
Pieces of a Puzzle
For the Model 3 “refresh,” Tesla introduced a number of key updates, from a new center console and new Aero Wheels to new headlights. Minor updates were also introduced, such as a USB port inside the glovebox. A video from Hong Kong featuring a 2021 Model 3 further revealed that the USB port inside the glovebox already has a 64 GB flash disk in it. This incredibly minor change, which almost feels like an afterthought considering the Model 3’s major updates, makes features like Sentry Mode and TeslaCam much easier to use.
This makes the Model 3 more secure as well, as even thieves that are familiar with Teslas will no longer have any way to access the flash drive that contains the vehicle’s video recordings. Prior to the “refresh,” thieves could simply rip out the flash drive that holds Sentry Mode’s recordings, which is quite unlikely but still plausible. This will no longer be true with the 2021 Model 3, especially as Tesla has already added an extra layer of security in the form of “Glovebox PIN,” which was previously released through an over-the-air software update.
What is quite remarkable is that these improvements would not work as well as they do now if Tesla had included a manual latch for the Model 3’s glovebox. It was difficult to see the point behind Tesla’s stubborn refusal to include something as simple as a physical glovebox latch during the vehicle’s initial launch and release, but it appears that the feature, or lack thereof, was something that would be useful years into the vehicle’s release.
The Long Game
This is something that has become much of a theme in the Tesla story. The company or its CEO does something, and critics pounce on the opportunity to squeeze in a few shots. Products are rolled out and improved through over-the-air updates, and before the dust settles, Tesla and Elon Musk’s once-controversial strategies end up making sense. This was the case with the Model 3’s glovebox, and it would likely be true for other controversial aspects of Tesla’s vehicles as well, such as the Cybertruck’s design and novel features.
Ultimately, this tendency could very well be explained by the fact that Tesla simply looks farther ahead than any of its critics. Tesla skeptics may focus on what the company is doing now, or the state of its products today, but Elon Musk and his team are always looking into the future. This may very well be the reason why even Wall Street analysts seem to have a difficulty understanding Tesla’s business. Just recently, for example, Morgan Stanley upgraded TSLA stock to an “Overweight” rating. According to the financial firm, this is due to Tesla’s business expanding from carmaking to other segments such as software. This is something that longtime TSLA bulls have been highlighting for years.
What is rather interesting is that Tesla may continue to confound skeptics for years to come. Just like the Model 3’s glovebox, the company is still rolling out strategies and products that don’t make sense for skeptics, such as the FSD beta and features like Smart Summon. A look at Autopilot’s subpar scores in tests from organizations such as Consumer Reports highlight this point. Yet just like the humble Model 3 glovebox, perhaps features like Summon could serve a higher purpose years down the road.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
