Tesla has reduced the price of the Model 3 in several European markets. The changes occurred on Wednesday and were applied to several variants of the all-electric sedan.
The Model 3 is Tesla’s most affordable vehicle and is the company’s most popular car in Europe. After leading several European markets in terms of EV sales, Tesla is making several changes to the pricing options of the Model 3 to increase affordability while combating increasingly tough competition in some of the markets.
Some of the reductions in cost were more sizeable than in others. The largest price cut occurred in France, where the Standard Range+ variant dropped by €6,190, from €49,990 to €43,800. The new price qualifies the vehicle for the more hefty €7,000 incentive package. It previously qualified for a €3,000 incentive in France, DriveTeslaCa reported. The Long Range and Performance variants of the Model 3 also dropped in price in France: the LR from €57,800 to €51,990 and the Performance from €65,990 to €59,990.
Germany also saw sizeable decreases in Model 3 price. The SR+ dropped from €42,990 to €39,990, down €3,000. The Long Range configuration reduced in price equally, from €52,490 to €49,990. The Performance variant is now €4,000 cheaper, moving from €58,990 to €54,990.
Tesla has been relatively successful in Europe with its vehicles. Demand has increased over the past few years, especially with the Model 3 introduction in 2017. However, Europe, a hot spot for electric vehicles, is not a region where Tesla manufactures its vehicles yet. With the Giga Berlin production facility in Germany expected to begin operation later this year, Tesla will be even more competitive in the European market in the coming years.
Most of Tesla’s success has come from Germany, the UK, France, and Switzerland. Other markets, like Norway, have also contributed to Tesla’s growth in Europe. The Model 3 was the most popular EV in December in Norway, selling 4,232 units, 1,900 units more than the second-place Volkswagen ID.3. However, there are plenty of worthy competitors, like the Renault Zoe, Hyundai Kona EV, and the Audi e-Tron. Each of these vehicles has also tasted a bit of success in the European market, something that Tesla is attempting to take away moving forward.
Tesla Model 3 dominates December in Norway, halts VW ID.3 winning streak
Tesla will attempt to combat its competition with the introduction of the Made-in-Germany Model 3 and Model Y. Both will be built locally in Germany at the new Giga Berlin facility later this year. However, other automakers are making significant strides toward developing successful electric vehicles, but it is undoubtedly Tesla that still dominates that sector as a whole.
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Tesla launches hiring for Robotaxi program in its twentieth country
Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility.
Tesla has launched a hiring initiative for its Robotaxi program in its twentieth country, as the company posted two new jobs in Thailand this week.
Tesla is hiring in Bangkok and Kowloon for the Vehicle Operator position, which is related to data collection, and is the first in Thailand, but the twentieth country overall, as the company tries to expand into other markets.
🚨 BREAKING: Tesla is hiring additional full-time Vehicle Operators in Bangkok, Thailand.
Previous openings were 6-month, part-time roles. These are equivalent to AI Safety Operator roles in the U.S. pic.twitter.com/R6LzoU1bos— Tesla Yoda (@teslayoda) January 5, 2026
Tesla has had active job postings for Vehicle Operator positions in the United States, India, Israel, Taiwan, Germany, the Czech Republic, Hungary, the UK, Finland, Switzerland, Sweden, the Netherlands, Austria, Spain, Norway, Italy, and Turkey in past listings.
These postings are not all currently available, likely because the roles have been filled.
Thailand is the most recent, and broadens the company’s potential path to expanding its ride-hailing program, which is only active in the United States in Austin, Texas, and the California Bay Area, so far.
These roles typically involve data collection, which assists in improving Autopilot and Full Self-Driving operation. Tesla’s self-driving programs utilize real-world data that is accumulated and stored, observing vehicle and traffic behavior, as well as tendencies that are performed by human drivers to help increase safety and overall performance.
Overall, the hiring signals Tesla’s aggressive timeline for global dominance in autonomous mobility. Although the company has several high-profile rivals and competitors in the field, it has established itself as a main player and a leader in the development of autonomous technology, especially in the U.S., as its FSD suite is refined on almost a weekly basis.
The Full Self-Driving suite is available in seven countries and territories currently, including the U.S., Canada, China, Mexico, Puerto Rico, Australia, and New Zealand. Its biggest goal for expansion is currently the European market, where regulatory hurdles have been the main bottleneck prolonging its launch on the continent.
Tesla has performed months of testing in various European countries, including France and Spain, and does have support in some areas from various regulatory agencies. However, the company is hoping to get through this red tape and offer its suite in Europe for the first time, hopefully this year.
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Tesla China rolls out Model Y upgrades, launches low-interest financing
These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.
Tesla has rolled out minor updates to the five-seat Model Y in China, upgrading the vehicle’s center display to a higher-resolution 16-inch 2K screen. The electric vehicle maker also introduced attractive financing options, including 7-year low-interest rates, to offset the new purchase tax on EVs.
These strategies are aimed at improving the ownership experience and keeping vehicle pricing competitive in the world’s largest electric vehicle market.
Five-seat Model Y gets larger, better display
With its recent update, all three variants of the five-seat Model Y now feature an upgraded 16-inch 2K resolution center display, which replaces the vehicle’s previous 15.4-inch 1080p panel. This screen was already used in the six-seat Model Y L, and it offered improved visual clarity. Tesla China has also updated the Model Y’s headliner to black, giving the vehicle a sleeker appearance.
Prices of the five-seat Model Y remain unchanged at RMB 263,500, RMB 288,500, and RMB 313,500 for the respective trims. This update enhances the cabin experience as domestic rivals are already adopting high-resolution screens. As noted in a CNEV Post report, some domestic automakers have begun rolling out vehicles equipped with 3K-resolution displays.
New financing offers
Tesla also launched ultra-long-term financing offers for its locally produced models in China, which include the Model 3 sedan, the five-seat Model Y, and the six-seat Model Y L, through January 31, 2026. The 7-year option features an annualized fee rate as low as 0.5%, which is equivalent to 0.98% interest. This is expected to save customers up to RMB 33,479 ($4,790) compared to standard rates.
A 5-year zero-interest plan is also available, and it has been extended to the Tesla Model Y L for the first time. These incentives help offset China’s new 5% purchase tax on New Energy Vehicles (NEVs) in 2026-2027. Some of Tesla’s rivals in China have announced in recent months that they would be covering the purchase tax owed by buyers early this year.
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Tesla Model Y’s new feature lands driver in hot water from police officer
“He gave me a warning and told me to get it fixed.”
Tesla Model Y received a slew of both interior and exterior upgrades when the company refreshed its best-selling vehicle last year.
However, one of the more notable changes from an exterior perspective landed a driver in hot water with a local police officer, who was confused about the situation with the taillight bar and its ability to alert other drivers of a reduction in speed.

The new Tesla Model Y taillight with taillight glow
A Tesla Model Y owner in Indiana recently noted in a Facebook post that he was pulled over because a police officer thought the vehicle’s taillights were not turned on. However, the Model Y’s new rear light bar, which spans across the entire width of the vehicle, is more than visible in both light and dark conditions.
The incident, which was first spotted by Tesla Oracle, brings to light the interesting changes and perception of vehicle design that Tesla has brought forth with the new Model Y. We know some things might be head-scratching to some drivers, notably the Matrix Headlight technology present on the car, but this one truly baffled us.
The post stated:
“Just got pulled over for my tail lights not being “on” i told the officer it’s brand new. It has 1100 miles. I told him the red light bar is the taillight. The brake lights, both turn signals, and the red bar was on/worked. He told me that where the brake lights are, it should be illuminated there also. He gave me a warning and told me to get it fixed. Had anyone else had this kind of issue?”
Having the police officer tell a driver to “get it fixed” when it is a completely legal and functional design is pretty crazy.
However, the rear taillight bar, which glows and really gives the new Model Y a distinct difference between its previous iteration, is more than recognizable as a brake light and an indication of a reduction in speed.
Regulatory language for vehicle designs indicates that the light has to reach a certain number of lumens, or brightness. Lars Moravy indicated this on an episode of Jay Leno’s Garage when he and Tesla Chief Designer Franz von Holzhausen explained some of the details of the new Model Y.
This issue sparks some interesting dialogue people can have about vehicle design, and as more and more companies are adopting these futuristic looks, it seems law enforcement will have to get with the times and familiarize themselves with the regulations regarding exterior lights.