Tesla has reduced the price of the Model 3 in several European markets. The changes occurred on Wednesday and were applied to several variants of the all-electric sedan.
The Model 3 is Tesla’s most affordable vehicle and is the company’s most popular car in Europe. After leading several European markets in terms of EV sales, Tesla is making several changes to the pricing options of the Model 3 to increase affordability while combating increasingly tough competition in some of the markets.
Some of the reductions in cost were more sizeable than in others. The largest price cut occurred in France, where the Standard Range+ variant dropped by €6,190, from €49,990 to €43,800. The new price qualifies the vehicle for the more hefty €7,000 incentive package. It previously qualified for a €3,000 incentive in France, DriveTeslaCa reported. The Long Range and Performance variants of the Model 3 also dropped in price in France: the LR from €57,800 to €51,990 and the Performance from €65,990 to €59,990.
Germany also saw sizeable decreases in Model 3 price. The SR+ dropped from €42,990 to €39,990, down €3,000. The Long Range configuration reduced in price equally, from €52,490 to €49,990. The Performance variant is now €4,000 cheaper, moving from €58,990 to €54,990.
Tesla has been relatively successful in Europe with its vehicles. Demand has increased over the past few years, especially with the Model 3 introduction in 2017. However, Europe, a hot spot for electric vehicles, is not a region where Tesla manufactures its vehicles yet. With the Giga Berlin production facility in Germany expected to begin operation later this year, Tesla will be even more competitive in the European market in the coming years.
Most of Tesla’s success has come from Germany, the UK, France, and Switzerland. Other markets, like Norway, have also contributed to Tesla’s growth in Europe. The Model 3 was the most popular EV in December in Norway, selling 4,232 units, 1,900 units more than the second-place Volkswagen ID.3. However, there are plenty of worthy competitors, like the Renault Zoe, Hyundai Kona EV, and the Audi e-Tron. Each of these vehicles has also tasted a bit of success in the European market, something that Tesla is attempting to take away moving forward.
Tesla Model 3 dominates December in Norway, halts VW ID.3 winning streak
Tesla will attempt to combat its competition with the introduction of the Made-in-Germany Model 3 and Model Y. Both will be built locally in Germany at the new Giga Berlin facility later this year. However, other automakers are making significant strides toward developing successful electric vehicles, but it is undoubtedly Tesla that still dominates that sector as a whole.
Elon Musk
Elon Musk teases massive new Tesla-xAI joint project known as ‘Digital Optimus’
It is the latest move by a Musk company to automate, streamline, and reduce the manual, monotonous, and tedious work currently performed by humans through AI and robotics development. Digital Optimus will be capable of processing and actioning the past five seconds of a real-time computer screen video and keyboard and mouse actions.
Elon Musk teased a massive new project, to be developed jointly by Tesla and xAI, called “Digital Optimus” or “Macrohard,” the first development under Tesla’s investment agreement with xAI.
Musk announced on X that Digital Optimus will “be capable of emulating the function of entire companies.”
Macrohard or Digital Optimus is a joint xAI-Tesla project, coming as part of Tesla’s investment agreement with xAI.
Grok is the master conductor/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of…
— Elon Musk (@elonmusk) March 11, 2026
It is the latest move by a Musk company to automate, streamline, and reduce the manual, monotonous, and tedious work currently performed by humans through AI and robotics development. Digital Optimus will be capable of processing and actioning the past five seconds of a real-time computer screen video and keyboard and mouse actions.
Essentially, it will be an AI version of a desk worker in many capacities, including accounting, HR tasks, and others.
Musk said:
“Grok is the master conductor/navigator with deep understanding of the world to direct digital Optimus, which is processing and actioning the past 5 secs of real-time computer screen video and keyboard/mouse actions. Grok is like a much more advanced and sophisticated version of turn-by-turn navigation software. You can think of it as Digital Optimus AI being System 1 (instinctive part of the mind) and Grok being System 2. (thinking part of the mind).”
Its key applications would be used for enterprise automation, simulating entire companies, high-volume repetitive tasks, and potentially, future hybrid use with the Optimus robot, which would handle physical tasks, while Digital Optimus would handle the clerical work.
The creation of a digital AI suite like Digital Optimus would help companies save time and money, as well as become more efficient in their operations through massive scalability. However, there will undoubtedly be concerns from people who are skeptical of a fully-integrated AI workhorse like this one.
From an energy consumption perspective and just a general concern for the human workforce, these types of AI projects are polarizing in nature.
However, Digital Optimus would be a great digital counterpart to Tesla’s physical Optimus robot, as it would be a hyper-efficient addition to any company that is looking for more production for less cost.
Musk maintains that there is no other company on Earth that will be able to do this.
Elon Musk
Tesla China posts strong February wholesale growth at Gigafactory Shanghai
The update was shared by Tesla observers on social media platform X, citing monthly China Passenger Car Association (CPCA) data.
Tesla China sold 58,599 vehicles wholesale in February, reflecting strong year-over-year growth. The figure includes both domestic deliveries in China and vehicles exported to international markets.
The update was shared by Tesla observers on social media platform X, citing monthly China Passenger Car Association (CPCA) data.
Tesla’s February wholesale result represents a 91% increase year over year, compared with 30,688 vehicles in February 2025. Month over month, the result was down 15.2% from January, when Tesla China recorded 69,129 wholesale units.
The February total reflects combined sales of the Model 3 and Model Y produced at Gigafactory Shanghai. The facility produces the two vehicles for both domestic sales and exports.
Gigafactory Shanghai continues to serve as Tesla’s primary vehicle export hub, supplying vehicles to markets across Asia and Europe. Data compiled by Tesla watchers shows that 18,485 vehicles were sold domestically in China in January 2026, while exports accounted for 50,644 units during the same period.
Tesla has also been extending financing programs in China as it pushes to strengthen domestic demand. The company recently extended its seven-year ultra-low-interest and five-year interest-free financing programs through March 31, marking the second extension of the promotion this year.
The financing initiative was first introduced on January 6 as a strategy aimed at offsetting higher ownership costs ahead of China’s planned 5% NEV purchase tax in 2026. The promotion was originally scheduled to expire at the end of January before being extended to February and then again through the end of the first quarter.
Tesla’s efforts come amid growing competition in China’s EV market. According to data compiled by CNEV Post, Tesla’s 2025 retail sales in China reached 625,698 vehicles, representing a 4.78% year-over-year decline. Part of that decline was linked to the Model Y changeover to its updated variant in early 2025, which temporarily reduced deliveries during the transition period.
News
Tesla Model Y L spotted on transport trucks in Australia
One of the sightings was reported along Victoria Parade in Melbourne, and it showed multiple Model Y L vehicles on a transport carrier.
Tesla’s upcoming Model Y L has been spotted on transport trucks in Australia. Sightings of the six-seat extended wheelbase Model Y variant have been reported on social media platform X by members of the Australian Tesla community.
One of the sightings was reported along Victoria Parade in Melbourne, and it showed multiple Model Y L vehicles on a transport carrier.
The sighting follows earlier observations by Tesla enthusiasts in Sydney, where a covered vehicle believed to be a Model Y L was spotted at a Supercharger.
The Sydney sighting drew attention after observers noted that the vehicle’s tare weight appeared to match the ADR approval listing for the Model Y L, suggesting it could indeed be the extended wheelbase variant of the electric SUV.
Tesla has previously confirmed that the Model Y L will launch in Australia and New Zealand in 2026. The confirmation was reported by techAU following a media release from Tesla Australia and New Zealand.
The Model Y L expands the existing Model Y lineup with seating for six passengers. The vehicle features a longer body compared with the standard Model Y in order to accommodate a spacious second and third row.
Tesla has opted for a 2-2-2 seating configuration instead of a traditional seven-seat layout for the Model Y L. The design includes two individual seats in the middle row to provide easier access to the third row and additional passenger space.
Tesla Australia and New Zealand has also stated that the Model Y L will be covered under the company’s updated warranty structure beginning in 2026.
Tesla has not yet announced pricing or official range figures for the Model Y L in Australia.
Elon Musk teases massive new Tesla-xAI joint project known as ‘Digital Optimus’
Tesla China posts strong February wholesale growth at Gigafactory Shanghai
