News
Tesla Model 3 Highland spotted multiple times in the U.S. this week
Tesla launched its redesigned “Highland” Model 3 in several countries this year, though the U.S. and other North American markets were not a part of that list. Still, as several Model 3 Highland units have been spotted in the U.S. this week, it seems likely that Tesla could be preparing to launch the updated vehicle in the coming weeks or months — though it’s still not entirely clear when.
Multiple onlookers have spotted the Model 3 Highland in California this week, including John of Tesla Owners Silicon Valley, who saw one of the refreshed vehicles next to a Cybertruck at the Firebaugh Supercharger on Friday. John shared a video of the experience on X, including a complete walkaround of the redesigned electric sedan.
The Model 3 Highland was completely uncovered, unlike many past sightings in the U.S., in which test versions of the vehicle have been seen with their bumpers wrapped.
As John points out in the video, the refreshed Model 3 includes a sign saying it’s an “Engineering Vehicle” on the driver’s-side door, which makes sense since the Highland hasn’t yet been released in the U.S. The vehicle also includes a Texas manufacturer’s license plate.
Interestingly enough, the sedan also includes the Chinese Tesla badge on the back, suggesting that this particular unit could have been built at Gigafactory Shanghai, where the automaker currently produces the Highland.
John also said that both the Model 3 Highland and Cybertruck were being driven together by Tesla employees, though he didn’t get a chance to talk to them. You can see his post with the walkaround video of the Highland below, along with a photo of the two side-by-side.
Credit: Tesla Owners Silicon Valley | X
Tesla Model 3 Highland full walk around. I saw this today at the Firebaugh supercharger. #tesla #tsla #model3 #fyp #viral #cybertruck #teslacybertruck pic.twitter.com/Vi7h3u0FIf
— Tesla Owners Silicon Valley (@teslaownersSV) December 29, 2023
Along with the Firebaugh Supercharger sighting, X user BLKMDL3 fittingly spotted a black Model 3 Highland at the Olympic Boulevard Supercharger on Friday, also including a Texas manufacturer’s plate. However, this unit didn’t include the Chinese Tesla badge on the back, unlike the one spotted at Firebaugh.
Tesla has been preparing for the Model 3 Highland for years now, and Teslarati first reported on the automaker’s plans to re-tool the Fremont factory for the Highland last December.
In another sighting on Friday, X user Robert Scoble saw a white Model 3 Highland driving near Tesla’s Fremont factory. The vehicle also included a Texas manufacturer plate, but it did not include the Chinese Tesla badge.
Following the sighting, Scoble spoke with a Tesla employee who said that re-tooling for the Model 3 Highland had already been completed at the Fremont factory, which is consistent with the automaker’s past statements about upgrading the plant during the third quarter.
In addition, Scoble said that the employee thought there would be an announcement about the vehicle in January, suggesting that the Highland’s U.S. launch could be imminent.
Tesla Model 3 refresh gets ‘Outstanding EV’ award from CarWow
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.
Elon Musk
Tesla Korea hiring AI Chip Engineers amid push for high-volume AI chips
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
In a recent post on X, Tesla Korea announced that it is hiring AI Chip Design Engineers as part of a project aimed at developing what the company describes as the world’s highest-volume AI chips. CEO Elon Musk later amplified the initiative.
Tesla Korea stated that it is seeking “talented individuals to join in developing the world’s highest-level mass-produced AI chips.”
“This project aims to develop AI chip architecture that will achieve the highest production volume in the world in the future,” Tesla Korea wrote in its post on X.
As per Tesla Korea, those who wish to apply for the AI Chip Design Engineer post should email Ai_Chips@Tesla.com and include “the three most challenging technical problems you have solved.”
Elon Musk echoed the hiring push in a separate post. “If you’re in Korea and want to work on chip design, fabrication or AI software, join Tesla!” he wrote.
The recruitment effort in South Korea comes as Tesla accelerates development of its in-house AI chips, which power its Full Self-Driving (FSD) system, Optimus humanoid robot, and data center training infrastructure.
Tesla has been steadily expanding its silicon development teams globally. In recent months, the company has posted roles in Austin and Palo Alto for silicon module process engineers across lithography, etching, and other chip fabrication disciplines, as noted in a Benzinga report.
Tesla Korea’s hiring efforts align with the company’s long-term goal of designing and producing AI chips at massive scale. Musk has previously stated that Tesla’s future AI chips could become the highest-volume AI processors in the world.
The move also comes amid Tesla’s broader expansion into AI initiatives. The company recently committed about $2 billion into xAI as part of a Series E funding round, reinforcing its focus on artificial intelligence across vehicles, robotics, and compute infrastructure.
Elon Musk
SpaceX and xAI tapped by Pentagon for autonomous drone contest
The six-month competition was launched in January and is said to carry a $100 million award.
SpaceX and its AI subsidiary xAI are reportedly competing in a new Pentagon prize challenge focused on autonomous drone swarming technology, as per a report from Bloomberg News.
The six-month competition was launched in January and is said to carry a $100 million award.
Bloomberg reported that SpaceX and xAI are among a select group invited to participate in the Defense Department’s effort to develop advanced drone swarming capabilities. The goal is reportedly to create systems that can translate voice commands into digital instructions and manage fleets of autonomous drones.
Neither SpaceX, xAI, nor the Pentagon’s Defense Innovation Unit has commented on the report, and Reuters said it could not independently verify the details.
The development follows SpaceX’s recent acquisition of xAI, which pushed the valuation of the combined companies to an impressive $1.25 trillion. The reported competition comes as SpaceX prepares for a potential initial public offering later this year.
The Pentagon has been moving to speed up drone deployment and expand domestic manufacturing capacity, while also seeking tools to counter unauthorized drone activity around airports and major public events. Large-scale gatherings scheduled this year, including the FIFA World Cup and America250 celebrations, have heightened focus on aerial security.
The reported challenge aligns with broader Defense Department investments in artificial intelligence. Last year, OpenAI, Google, Anthropic, and xAI secured Pentagon contracts worth up to $200 million each to advance AI capabilities across defense applications.
Elon Musk previously joined AI and robotics researchers in signing a 2015 open letter calling for a ban on offensive autonomous weapons. In recent years, however, Musk has spoken on X about the strengths of drone technologies in combat situations.
News
Doug DeMuro names Tesla Model S the Most Important Car of the last 30 years
In a recent video, the noted reviewer stated that the choice was “not even a question.”
Popular automotive reviewer and YouTuber Doug DeMuro has named the 2012 Tesla Model S as the most important car of the last 30 years.
In a recent video, the noted reviewer stated that the choice was “not even a question,” arguing that the Model S did more to change the trajectory of the auto industry than any other vehicle released since the mid-1990s.
“Unquestionably in my mind, the number one most important car of the last 30 years… it’s not even a question,” DeMuro said. “The 2012 Tesla Model S. There is no doubt that that is the most important car of the last 30 years.”
DeMuro acknowledged that electric vehicle adoption has faced recent headwinds. Still, he maintained that long-term electrification is inevitable.
“If you’re a rational person who’s truthful with yourself, you know that the future is electric… whether it’s 10, 20, 30 years, the future will be electric, and it was the Model S that was the very first car that did that truthfully,” he said.
While earlier EVs like the Nissan Leaf and Chevrolet Volt arrived before the Model S, DeMuro argued that they did not fundamentally shift public perception. The Model S proved that EVs “could be cool, could be fast, could be luxurious, could be for enthusiasts.” It showed that buyers did not have to make major compromises to drive electric.
He also described the Model S as a cultural turning point. Tesla became more than a car company. The brand expanded into Superchargers, home energy products, and a broader tech identity.
DeMuro noted that the Leaf and Volt “made a huge splash and taught us that it was possible.” However, he drew a distinction between being first and bringing a technology into the mainstream.
“It’s rarely about the car that does it first. It’s about the car that brings it into the mainstream,” he said. “The Model S was the car that actually won the game even though the Leaf and Volt scored the first.”
He added that perhaps the Model S’ most surprising achievement was proving that a new American automaker could succeed. For decades, industry observers believed the infrastructure and capital requirements made that nearly impossible.
“For decades, it was generally agreed that there would never be another competitive American car company because the infrastructure and the investment required to start up another American car company as just too challenging… It was just a given basically that you couldn’t do it. And not only did they go it, but they created a cultural icon… That car just truly changed the world,” he said.