After being awarded 5-Star Safety Ratings from the European New Car Assessment Program (Euro NCAP), the Australasian New Car Assessment Program (ANCAP), and the US’ National Highway Traffic Safety Administration (NHTSA), the Tesla Model 3 is heading towards another set of crash tests, this time from the Insurance Institute for Highway Safety (IIHS), a nonprofit group funded by car insurers dedicated to reducing the number of accidents and injuries on the road.
The schedule for the Tesla Model 3’s impending crash tests were announced by the IIHS on Wednesday through its official Twitter account. The IIHS later shared an image of the vehicle that it will use for its crash tests: a blue Model 3 with black interior and 18″ wheels. The organization added that next week’s test will include a side crash test.
Interestingly, the vehicle that the IIHS will use for its upcoming crash tests does not seem to be the same Model 3 that was used when the group conducted preliminary safety tests on the vehicle last year. It should be noted that in May 2018, the IIHS has performed preliminary safety tests on a red Long Range Model 3 RWD, which was the only available variant of the electric sedan at the time.
The results were impressive then, with the group giving the Model 3 a “Superior” score for front crash prevention in its crash avoidance and mitigation category. This was primarily due to the Model 3’s suite of safety features, including its low-speed autobrake, and its high-speed autobrake systems. Nevertheless, the electric sedan did not receive a flawless rating from the IIHS in its preliminary tests, due to the Model 3’s low beams exhibiting a 15.2% glare during straightaways.
This rating was eventually adjusted and raised in December 2018, when the IIHS announced on Twiter that the Model 3’s headlights, which were improved and updated by Tesla, have been given a “Good” rating. The organization noted in its December announcement that the Model 3 headlights’ higher rating was reflective of electric sedans that were produced after June 2018.
Tesla has rolled out improvements to the Model 3 since the IIHS’ latest update on the vehicle last December. Considering that the IIHS’ teaser on Twitter featured what appeared to be a separate car from the Model 3 it tested last year, the group could very well be evaluating a newer build of the electric car. Hopefully, this is the case, as this would allow the IIHS to provide a safety rating on the Model 3 that is especially accurate of vehicles that are being produced today.
This could ultimately bode well for Tesla and its midsize electric sedan. As noted by Elon Musk, improvements to the company’s vehicles are rolled out as soon as they are ready. Thus, the Model 3 that the IIHS will be testing next week will likely feature improvements over the Model 3 that the group tested in May 2018 and December 2018 (provided that the vehicle was a newer build, of course). The results of the safety group’s tests next week will likely hold the answer.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
