Lifestyle
Tesla sends out invites for special Model 3 and S Winter Experience in Finland
Tesla is sending out emails inviting owners to sign up for a special winter-themed event this March. Dubbed as the “Tesla Winter Experience 2019,” the event will allow a number of lucky owners to experience the high-performance capabilities of the company’s vehicles in icy conditions firsthand. The event will be held at Kemi, Finland, and will involve the company’s all-wheel-drive variants of the Model S and Model 3.
As noted in Tesla’s message, owners and guests attending the event will be receiving a number of perks. Apart from enjoying an intense drive over an ice track accompanied by a professional driver, participants will be receiving complimentary travel, accommodation, as well as daily breakfast and lunch. A special dinner held at the Kemi SnowCastle — an iconic spot in Finland considered as the world’s largest snow fort — will also be offered to the event’s attendees. Following is the email Tesla recently sent out today.
“This March, we might bring you and a friend to the frozen sea in Finland.
“Sign up for a chance to experience a unique ice driving event with Model 3 and Model S in Europe. Enjoy Model 3 Track Mode and the unparalleled power and best-in-class acceleration of Model S as you race across a wintery ice track with a trained professional. Winners receive complimentary travel, room and board, and a special dinner at the Kemi SnowCastle.
“Share this with friends and family to participate.
In the event’s official webpage for North America, Tesla pointed out that the capabilities of Track Mode — the Model 3 Performance’s exclusive setting that allows the electric sedan to endure extended sessions of high-intensity driving — will be showcased in Winter Experience 2019. Tesla also explained some details behind its cars’ performance in icy conditions, stating that its AWD vehicles offer impressive traction thanks to their dual motors that digitally control torque to the front and rear wheels.
Tesla’s page for the event in Europe is headlined by the Model 3’s arrival in the country. The company also mentions an extra perk that was not included in the event’s North American page — a travel satchel from TUMI, one of the electric car maker’s partners. Below is a comparison between Tesla’s webpages for the Winter Experience 2019 for North America and Europe.
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- Tesla’s invitation for the Winter Experience 2019 event for North America. (Credit: Tesla)
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- Tesla’s invitation for the Winter Experience 2019 event for Europe. (Credit: Tesla)
Tesla’s invitations for the Winter Experience event for North America and Europe. (Credit: Tesla)
Tesla’s upcoming Winter Experience in Finland appears to be yet another program aimed at cultivating and strengthening the company’s engagement with its loyal customer base, while raising interest for the Model 3 in Europe at the same time. Considering that deliveries of the Model 3 to the region will likely be underway by the time the event is held, the Winter Experience would likely generate more buzz about the electric sedan, particularly among residents of the European region.
Tesla is now in the process of shipping the Model 3 to Europe. Reports indicate that Tesla is planning on shipping 3,000 Model 3 per week for the region, which will be comprised of Long Range and Performance versions of the vehicle. In his recent email to employees, Tesla CEO Elon Musk also noted that the company is attempting to start shipping the Mid Range Model 3 RWD to the international market sometime around May. That is, of course, until Tesla could begin producing the Model 3’s ever-elusive $35,000 Standard Range RWD version.
Watch Tesla’s teasers for the Winter Experience 2019 event in the clips below.
Elon Musk
Tesla is sending its humanoid Optimus robot to the Boston Marathon
Tesla’s Optimus robot is heading to the Boston Marathon finish line
Tesla’s Optimus humanoid robot will be stationed at the Tesla showroom at 888 Boylston Street in Boston, right along the final stretch of the Boston Marathon today, ready to cheer on runners and pose for photos with spectators.
According to a Tesla email shared by content creator Sawyer Merritt on X, Optimus will be at the Boston Boylston Street showroom on April 20, coinciding with Marathon Monday weekend. The Boston Marathon finishes on Boylston Street, and the surrounding area draws hundreds of thousands of spectators along with international broadcast coverage. Placing Optimus there puts it in front of a massive public audience at zero advertising cost.
Just got this email. @Tesla’s Optimus robot is coming to Boston.
“Join us from April 19 to 20, 2026, at Tesla Boston Boylston Street showroom to meet Optimus, our humanoid robot, for Marathon Monday. Optimus will be cheering with you on the sidelines and posing for photos.” pic.twitter.com/chxoooO2xV
— Sawyer Merritt (@SawyerMerritt) April 18, 2026
The Tesla showroom is at 888 Boylston Street, between Gloucester Street and Fairfield Street. The final mile of the marathon runs directly along Boylston Street, with runners passing the big stores before reaching the finish line at Copley Square.
Optimus was first announced at Tesla’s AI Day event on August 19, 2021, when Elon Musk presented a vision for a general-purpose robot designed to take on dangerous, repetitive, and unwanted tasks. In March 2026, Optimus appeared at the Appliance and Electronics World Expo in Shanghai, where on-site staff stated that mass production of the robot could begin by the end of 2026. Before that, it showed up at the Tesla Hollywood Diner opening in July 2025 and at a Miami showroom event in December 2025.
Tesla’s well-calculated display of Optimus gives the public a low-pressure first encounter with a robot that Tesla is preparing to soon deploy at scale. The company has previously indicated plans to manufacture Optimus robots at its Fremont facility at up to 1 million units annually, with an Optimus production line at Gigafactory Texas targeting 10 million units per year.
Tesla showcases Optimus humanoid robot at AWE 2026 in Shanghai
Musk has said that Optimus “has the potential to be more significant than the vehicle business over time,” and separately that roughly 80 percent of Tesla’s future value will come from the robot program. Whether that holds depends on production execution. For now, Boston gets a preview of what that future looks like, standing at the finish line on Boylston Street while 32,000 runners pass by.
Elon Musk
Tesla’s golden era is no longer a tagline
Tesla “golden era” teaser video highlights the future of transportation and why car ownership itself may be the next thing to change.
The golden age of autonomous ridesharing is arriving, and Tesla is making sure we can all picture a future that looks like the future. A recent teaser posted to X shows a Cybercab parked outside a home, and with a clear message that your everyday life may soon look like this when the driverless vehicles shows up at your door.
Tesla has begun the rollout of its Robotaxi service across US cities, and the production of its dedicated, fully-autonomous Cybercab vehicle. The first Cybercab rolled off the Giga Texas assembly line on February 17, 2026, with volume production now targeted for this month. Additionally, the Robotaxi service built around it is already running, without human drivers, in US cities.
Tesla Cybercab production ignites with 60 units spotted at Giga Texas
The Cybercab is built without a steering wheel, pedals, or side mirrors, designed from the ground up for unsupervised autonomous operation. Musk described the manufacturing approach as closer to consumer electronics than traditional car production, targeting a cycle time of one unit every ten seconds at full scale.
Drone footage from April 13, 2026 captured over 50 Cybercab units on the Giga Texas campus, with several clustered near the crash testing facility. Musk has noted that Tesla plans to sell the Cybercab to consumers for under $30,000, and owners will be able to add their vehicles to the Tesla robotaxi network when not in personal use, potentially generating income to offset the vehicle’s purchase cost. That model changes the math on vehicle ownership in a meaningful way, making a car something closer to a depreciating asset that can also earn by paying itself off and generate a profit.
During Tesla’s Q4 earnings call, the company confirmed plans to expand the Robotaxi program to seven new cities in the first half of 2026, including Dallas, Houston, Phoenix, Miami, Orlando, Tampa, and Las Vegas. The service already runs without safety drivers in Austin, and public road testing of the Cybercab has expanded to five states, including California, Texas, New York, Illinois, and Massachusetts.
Golden era pic.twitter.com/AS6pX2dK8N
— Tesla Robotaxi (@robotaxi) April 16, 2026
Tesla announced its Spring 2026 software update, and it’s the most feature-dense seasonal release the company has put out. The update covers twelve named changes spanning FSD, voice AI, safety lighting, dashcam storage, and pet display customization, among other things.
The centerpiece for owners with AI4 hardware is a redesigned Self-Driving app. The new interface lets owners subscribe to Full Self-Driving with a single tap and view ongoing FSD usage stats directly in the vehicle.
Grok gets its biggest in-car upgrade yet. The update adds a “Hey Grok” hands-free wake word along with location-based reminders, so a driver can now say “remind me to pick up groceries when I get home” without touching the screen. Grok first arrived in vehicles in July 2025, but each update has pushed it closer to genuine daily utility. Musk framed the broader vision clearly at Davos in January, saying Tesla is “really moving into a future that is based on autonomy.”
On safety, the update introduces enhanced blind spot warning lights that integrate directly with the cabin’s ambient lighting, building on the blind spot door warning that arrived in update 2026.8.
Dog Mode has been renamed Pet Mode and now lets owners choose a dog, cat, or hedgehog icon and add their pet’s name to the display.
Dashcam retention now extends up to 24 hours, up from the previous one-hour rolling loop, with a permanent save option for any clip. Weather maps now show rain and snow with better color differentiation and include the past hour of precipitation data along the route.
Tesla has now established a clear rhythm of two major OTA pushes per year. As with last year’s Spring update, that cycle started taking shape in 2025 with adaptive headlights and trunk customization. The 2025 Holiday Update then added Grok to the vehicle for the first time. This Spring follows that structure: the Holiday update introduces new architecture, and the Spring update broadens it across the fleet.
Two notable features still did not make it. IFTTT automations, which launched in China earlier this year, were held back from this North American release for unknown reasons, and Apple CarPlay remains absent, reportedly still delayed by iOS 26 and Apple Maps compatibility issues.
Below is the full list of feature updates released by Tesla.
— Tesla (@Tesla) April 13, 2026
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