Lifestyle
Tesla sends out invites for special Model 3 and S Winter Experience in Finland
Tesla is sending out emails inviting owners to sign up for a special winter-themed event this March. Dubbed as the “Tesla Winter Experience 2019,” the event will allow a number of lucky owners to experience the high-performance capabilities of the company’s vehicles in icy conditions firsthand. The event will be held at Kemi, Finland, and will involve the company’s all-wheel-drive variants of the Model S and Model 3.
As noted in Tesla’s message, owners and guests attending the event will be receiving a number of perks. Apart from enjoying an intense drive over an ice track accompanied by a professional driver, participants will be receiving complimentary travel, accommodation, as well as daily breakfast and lunch. A special dinner held at the Kemi SnowCastle — an iconic spot in Finland considered as the world’s largest snow fort — will also be offered to the event’s attendees. Following is the email Tesla recently sent out today.
“This March, we might bring you and a friend to the frozen sea in Finland.
“Sign up for a chance to experience a unique ice driving event with Model 3 and Model S in Europe. Enjoy Model 3 Track Mode and the unparalleled power and best-in-class acceleration of Model S as you race across a wintery ice track with a trained professional. Winners receive complimentary travel, room and board, and a special dinner at the Kemi SnowCastle.
“Share this with friends and family to participate.
In the event’s official webpage for North America, Tesla pointed out that the capabilities of Track Mode — the Model 3 Performance’s exclusive setting that allows the electric sedan to endure extended sessions of high-intensity driving — will be showcased in Winter Experience 2019. Tesla also explained some details behind its cars’ performance in icy conditions, stating that its AWD vehicles offer impressive traction thanks to their dual motors that digitally control torque to the front and rear wheels.
Tesla’s page for the event in Europe is headlined by the Model 3’s arrival in the country. The company also mentions an extra perk that was not included in the event’s North American page — a travel satchel from TUMI, one of the electric car maker’s partners. Below is a comparison between Tesla’s webpages for the Winter Experience 2019 for North America and Europe.
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- Tesla’s invitation for the Winter Experience 2019 event for North America. (Credit: Tesla)
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- Tesla’s invitation for the Winter Experience 2019 event for Europe. (Credit: Tesla)
Tesla’s invitations for the Winter Experience event for North America and Europe. (Credit: Tesla)
Tesla’s upcoming Winter Experience in Finland appears to be yet another program aimed at cultivating and strengthening the company’s engagement with its loyal customer base, while raising interest for the Model 3 in Europe at the same time. Considering that deliveries of the Model 3 to the region will likely be underway by the time the event is held, the Winter Experience would likely generate more buzz about the electric sedan, particularly among residents of the European region.
Tesla is now in the process of shipping the Model 3 to Europe. Reports indicate that Tesla is planning on shipping 3,000 Model 3 per week for the region, which will be comprised of Long Range and Performance versions of the vehicle. In his recent email to employees, Tesla CEO Elon Musk also noted that the company is attempting to start shipping the Mid Range Model 3 RWD to the international market sometime around May. That is, of course, until Tesla could begin producing the Model 3’s ever-elusive $35,000 Standard Range RWD version.
Watch Tesla’s teasers for the Winter Experience 2019 event in the clips below.
Elon Musk
Tesla Diner is throwing a birthday party with a Franz-signed special treat
Tesla Diner turns one on July 21 with Optimus, roller skates, and a Franz-signed hat.
Tesla is throwing its Hollywood Diner a first birthday party on July 21 and the celebration comes with a guest list of unique items, including a limited run of Tesla Diner birthday hats personally signed by Tesla Chief Designer Franz von Holzhausen for the first 50 customers who place an in-car order at midnight.
One year after lines wrapped around the block on Santa Monica Boulevard for a diner that most of the restaurant industry did not take seriously, Tesla is making the case that the concept was worth the years it took to build. The concept had been in Musk’s head since at least 2018, when he floated the idea of “an old school drive-in, roller skates and rock restaurant” on X, describing it years later as “‘Grease’ meets ‘The Jetsons’ with Supercharging.”
Tesla Optimus Gen 3 is coming to the Tesla Diner with new ambitions
What made the diner genuinely different from any restaurant that came before it was not the menu or the nostalgia. It was the ordering model. Tesla owners could place food orders directly from their vehicle’s touchscreen before arriving, a small feature that hints at something much larger on the horizon. As the Cybercab and unsupervised FSD expand across major cities, the diner model becomes a template for an entirely new kind of commerce. A robotaxi pulling in to charge does not need a human to walk up to a counter. The vehicle places the order, the food is ready on arrival, and the passenger never interrupts the experience of being driven somewhere else. It is the first glimpse of what drive-through commerce looks like when the car is doing the driving.
As Teslarati has reported, Musk signaled immediately after opening that the Hollywood location was only the beginning, posting that Tesla would expand the concept to major cities worldwide and along Supercharger corridors on long-distance routes if the first location proved successful. One year in, the birthday celebration on July 21 makes a strong case that it has. Tesla announced a full day of events including a Cybercab on display, a birthday menu, Optimus in attendance, face painting, a photo booth, roller skating servers, a light show, a Skypad DJ, and complimentary collectibles.
If Musk’s ambition holds, the Hollywood diner is year one of something much bigger. The birthday party is the proof of concept. The robotaxi fleet is the business model waiting behind it.
Tesla Diner is turning 1 on July 21st, so we’re throwing a party
Come swing by for a day full of fun:
– Cybercab on display
– Birthday menu
– @Tesla_Optimus
– Face painting for kids & adults
– Photo booth
– Servers on roller skates delivering your order
– Light show
– Skypad DJ… pic.twitter.com/TD8pOjihYs— Tesla North America (@tesla_na) July 18, 2026
Lifestyle
NTSB findings on fatal Tesla crash tell a very different story
The NTSB confirmed the driver, not Tesla’s FSD, caused the fatal Texas house crash.
The National Transportation Safety Board released preliminary findings Wednesday confirming that a Tesla driver, not the vehicle’s software, caused a fatal crash in Katy, Texas in June. The driver, 44-year-old Michael Butler, had engaged Full Self-Driving Supervised mode on Rose Hollow Lane, a residential street with a 30 mph speed limit, before manually overriding the system by pressing the accelerator pedal all the way to 100%. Data recovered from the 2025 Tesla Model 3 showed the vehicle was traveling over 70 miles per hour when it struck a home and killed 76-year-old Martha Avila, who was inside. Weather was clear, the road was dry, and it was daylight.
Texas man charged in fatal Tesla crash where he blamed Autopilot
Butler told authorities he had passed out at the wheel. But security camera footage obtained by the NTSB told a different story, and showed the car accelerating through an intersection before leaving the road entirely. Police also found that Butler’s phone had Google searches including the terms “Tesla FSD not aggressive enough 2026” and “Tesla FSD too timid,” raising serious questions about how he was using the system before the crash. Butler has since been charged with manslaughter. The victim’s family has filed a lawsuit against both Butler and Tesla, alleging negligence.
The NTSB findings aligned directly with what Tesla VP of AI Software Ashok Elluswamy had already stated publicly on X in the weeks after the crash, writing that “the driver manually overrode self-driving by pressing the accelerator all the way to 100%.” The data confirmed his account.
Yup. In this case, the driver manually overrode self-driving by pressing the accelerator all the way to 100% of the accel pedal in this residential area. They reached a speed of 73 mph during the crash, and had the accelerator pressed even after the crash.
— Ashok Elluswamy (@aelluswamy) June 22, 2026
Elon Musk
Elon Musk’s Texas ranch to showcase the lifelong work that changed the world
Elon Musk is building a product gallery at his Texas ranch spanning his lifelong inventions.
Elon Musk took to X earlier today, noting “Am putting together a product gallery at my ranch in Texas.” in response to a resurfaced famous quote from JPMorgan CEO Jamie Dimon’s wherein he draw parallels of the Tesla CEO to legendary physicist Albert Einstein.
Dimon made the remark at the World Economic Forum in Davos, Switzerland back in January 2025, telling CNBC at the time, “SpaceX, Tesla, Neuralink, I mean, the guy is our Einstein.” The remark seemingly ended a long-time feud between the two high profile execs.
While details are thin about the exact location of Elon Musk’s Texas ranch and any pending projects that would serve as a gallery and homage to his portfolio of revolutionary product inventions spanning from 1984 to 2025, land acquisition records point to roughly a location of several thousand acres in Bastrop County, east of Austin near the Colorado River and held through an LLC called Horse Ranch LLC that’s managed by Musk’s longtime personal friend and family wealth manager Jared Birchall. Birchall also serves as the CEO of Neuralink.
Tesla’s “ecological paradise” in Giga Texas may be larger than expected
The broader Bastrop County footprint surrounding the ranch has grown significantly. Entities tied to Musk have accumulated approximately 2,000 acres in Bastrop County as of mid-2026, up from 700 acres earlier in the year, with possibly as much as 6,000 acres acquired in total across Bastrop and Travis counties based on deed records.
No completion date for the gallery has been announced and Musk has not confirmed whether it will be open to the public. As Teslarati has reported, SpaceX just completed the largest IPO in history raising $75 billion, a milestone that makes this particular moment in Musk’s career a natural inflection point for looking back at what he has built through the years.
Am putting together a product gallery at my ranch in Texas https://t.co/xQf5FRy4uz
— Elon Musk (@elonmusk) July 15, 2026
Starting with Blastar, a simple space shooter game Musk coded at 12 years old and sold to a South African magazine for $500. From there the timeline moves through a commercial career that started with Zip2 in 1995, a city guide software company sold to Compaq for roughly $300 million in 1999. That was followed by X.com in 1999, which merged with Confinity to become PayPal, acquired by eBay in 2002 for $1.5 billion. SpaceX came in 2002, Tesla in 2003, SolarCity in 2006, the Supercharger network in 2012, Neuralink in 2016, The Boring Company in 2016, OpenAI co-founded in 2015, X acquired in 2022, xAI in 2023, Optimus in 2024, the Cybercab in 2026, and most recently SpaceXAI following the SpaceX and xAI merger. The gallery will also likely include items that blur the line between product and cultural artifact, among them The Boring Company’s Not-a-Flamethrower from 2018, Tesla Short Shorts from 2020, and Burnt Hair perfume released under X in 2022.
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