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Tesla charges towards record Q4 with 13.7k new Model 3 VIN registrations in 2 days

[Credit: Tesla]

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Tesla ended the third quarter on a strong note, but if the electric car maker’s activities this October so far are any indication, it appears that the company is looking to end Q4 in an even more remarkable fashion. Amidst reports that Tesla has produced the 100,000th Model 3, the Silicon Valley-based company also registered more than 13,000 new Model 3 VINs in just two days.

This weekend’s VIN registrations were notable, considering that as of October 8, Tesla had already registered around 17,800 Model 3 in Q4. This past weekend’s filings were remarkable in their own right, as it saw the registration of the biggest batch of Model 3 VINs yet – 9,426 vehicles, ~52% of which are estimated to be Dual Motor AWD. With these latest filings, Tesla had registered a total of 148,386 Model 3 VINs to date.

Tesla’s rate of VIN registrations appears to be picking up this month. October is only halfway through, but the company had already filed 30,478 new Model 3 VINs. If Tesla continues with this pace, October could easily be a record month for the Model 3’s registrations. While VIN registrations do not directly correspond to the number of vehicles immediately being produced by the carmaker, the rate of filings does give an idea about the pace of the Model 3 ramp. Elon Musk acknowledged this in the Q1 2018 earnings call, when he noted that “any information that we provide would be a week or two in advance of what will become public knowledge just due to vehicle registrations and shipments that are tracked very carefully.”

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Earlier this week, Bloomberg‘s Tesla Model 3 production tracker, which has become more accurate with time, also showed that the overall production of the electric sedan has gone past the 100,000-mark. The tracker, which uses data from VIN registrations, social media reports from Model 3 owners, as well as direct reports submitted to the publication, currently estimates a total of 101,067 Model 3 built to date.

As further signs emerge of Tesla’s Model 3 ramp hitting its stride, it seems like Elon Musk’s long-term play for the electric car’s production is finally taking shape. When Musk envisioned the manufacturing of the Model 3, he saw an automated machine that builds the machine – one that would look nothing short of an “Alien Dreadnought.” The first 12 months following the start of the Model 3’s production proved challenging for Elon Musk and Tesla, though, as one bottleneck after another started emerging from both the Fremont factory and Gigafactory 1.

Bloomberg’s Tesla Model 3 production tracker as of 10/15/2018. [Credit: Bloomberg]

Eventually, it would be Tesla’s capacity to explore out-of-the-box strategies that ultimately made a difference in the Model 3 ramp. As Tesla adopted a more balanced workforce that utilized both humans and robots to construct the electric sedan, the company also looked into more unorthodox strategies to hit its targets. At the final month of Q2, for example, Tesla set up GA4, a Model 3 assembly line built inside a sprung structure. George Galliers, an analyst from Evercore ISI in London, visited the Fremont factory and noted that GA4, despite being built on the controversial “tent,” “looks to be permanent and in theory should be able to support much faster cycle times” following more optimizations.

In Q3, it was also revealed that Gigafactory 1 is receiving more upgrades in the form of new Grohmann machines, which would be installed by the end of the third quarter or the beginning of Q4. These new Grohmann machines, according to analysts from Worm Capital, will “help module production become three times faster, and three times cheaper.” Panasonic, which previously announced that it is looking to finish its upgrades to Gigafactory 1’s battery cell production lines, has revealed that it is expediting the installation of new cell production lines as well.

It remains to be seen if the record batches of Model 3 VIN registrations are the result of improvements in the battery module production lines in Gigafactory 1. That said, considering Tesla’s tendency to continuously improve and innovate as it goes, it appears that the Model 3 ramp would be stable and strong enough to allow the company to charge ahead towards the end of 2018.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Shareholder group urges Nasdaq probe into Elon Musk’s Tesla 2025 CEO Interim Award

The SOC Investment Group represents pension funds tied to more than two million union members, many of whom hold shares in TSLA.

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Credit: xAI/X

An investment group is urging Nasdaq to investigate Tesla (NASDAQ:TSLA) over its recent $29 billion equity award for CEO Elon Musk. 

The SOC Investment Group, which represents pension funds tied to more than two million union members—many of whom hold shares in TSLA—sent a letter to the exchange citing “serious concerns” that the package sidestepped shareholder approval and violated compensation rules.

Concerns over Tesla’s 2025 CEO Interim Award

In its August 19 letter to Nasdaq enforcement chief Erik Wittman, SOC alleged that Tesla’s board improperly granted Musk a “2025 CEO Interim Award” under the company’s 2019 Equity Incentive Plan. That plan, the group noted, explicitly excluded Musk when it was approved by shareholders. SOC argued that the new equity grant effectively expanded the plan to cover Musk, a material change that should have required a shareholder vote under Nasdaq rules.

The $29 billion package was designed to replace Musk’s overturned $56 billion award from 2018, which the Delaware Chancery Court struck down, prompting Tesla to file an appeal to the Delaware Supreme Court. The interim award contains restrictions: Musk must remain in a leadership role until August 2027, and vested shares cannot be sold until 2030, as per a Yahoo Finance report.

Even so, critics such as SOC have argued that the plan does not have of performance targets, calling it a “fog-the-mirror” award. This means that “If you’re around and have enough breath left in you to fog the mirror, you get them,” stated Brian Dunn, the director of the Institute for Comprehension Studies at Cornell University.

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SOC’s Tesla concerns beyond Elon Musk

SOC’s concerns extend beyond the mechanics of Musk’s pay. The group has long questioned the independence of Tesla’s board, opposing the reelection of directors such as Kimbal Musk and James Murdoch. It has also urged regulators to review Tesla’s governance practices, including past proposals to shrink the board. 

SOC has also joined initiatives calling for Tesla to adopt comprehensive labor rights policies, including noninterference with worker organizing and compliance with global labor standards. The investment group has also been involved in webinars and resolutions highlighting the risks related to Tesla’s approach to unions, as well as labor issues across several countries.

Tesla has not yet publicly responded to SOC’s latest letter, nor to requests for comment.

The SOC’s letter can be viewed below.

Nasdaq+Letter Tsla Socig Final by Simon Alvarez

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Investor's Corner

Tesla investors may be in for a big surprise

All signs point toward a strong quarter for Tesla in terms of deliveries. Investors could be in for a surprise.

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(Credit: Tesla)

Tesla investors have plenty of things to be ecstatic about, considering the company’s confidence in autonomy, AI, robotics, cars, and energy. However, many of them may be in for a big surprise as the end of the $7,500 EV tax credit nears. On September 30, it will be gone for good.

This has put some skepticism in the minds of some investors: the lack of a $7,500 discount for buying a clean energy vehicle may deter many people from affording Tesla’s industry-leading EVs.

Tesla warns consumers of huge, time-sensitive change coming soon

The focus on quarterly deliveries, while potentially waning in terms of importance to the future, is still a big indicator of demand, at least as of now. Of course, there are other factors, most of them economic.

The big push to make the most of the final quarter of the EV tax credit is evident, as Tesla is reminding consumers on social media platforms and through email communications that the $7,500 discount will not be here forever. It will be gone sooner rather than later.

It appears the push to maximize sales this quarter before having to assess how much they will be impacted by the tax credit’s removal is working.

Delivery Wait Time Increases

Wait times for Tesla vehicles are increasing due to what appears to be increased demand for the company’s vehicles. Recently, Model Y delivery wait times were increased from 1-3 weeks to 4-6 weeks.

This puts extra pressure on consumers to pull the trigger on an order, as delivery must be completed by the cutoff date of September 30.

Delivery wait times may have gone up due to an increase in demand as consumers push to make a purchase before losing that $7,500 discount.

More People are Ordering

A post on X by notable Tesla influencer Sawyer Merritt anecdotally shows he has been receiving more DMs than normal from people stating that they’re ordering vehicles before the end of the tax credit:

It’s not necessarily a confirmation of more orders, but it could be an indication that things are certainly looking that way.

Why Investors Could Be Surprised

Tesla investors could see some positive movement in stock price following the release of the Q3 delivery report, especially if all signs point to increased demand this quarter.

We reported previously that this could end up being a very strong rebounding quarter for Tesla, with so many people taking advantage of the tax credit.

Whether the delivery figures will be higher than normal remains to be seen. But all indications seem to point to Q3 being a very strong quarter for Tesla.

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Tesla bear Guggenheim sees nearly 50% drop off in stock price in new note

Tesla bear Guggenheim does not see any upside in Robotaxi.

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tesla showroom
Credit: Tesla

Tesla bear Guggenheim is still among the biggest non-believers in the company’s overall mission and its devotion to solving self-driving.

In a new note to investors on Thursday, analyst Ronald Jewsikow reiterated his price target of $175, a nearly 50 percent drop off, with a ‘Sell’ rating, all based on skepticism regarding Tesla’s execution of the Robotaxi platform.

A few days ago, Tesla CEO Elon Musk said the company’s Robotaxi platform would open to the public in September, offering driverless rides to anyone in the Austin area within its geofence, which is roughly 90 square miles large.

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

However, Jewsikow’s skepticism regarding this timeline has to do with what’s going on inside of the vehicles. The analyst was willing to give props to Robotaxi, saying that Musk’s estimation of a September public launch would be a “key step” in offering the service to a broader population.

Where Jewsikow’s real issue lies is with Tesla’s lack of transparency on the Safety Monitors, and how bulls are willing to overlook their importance.

Much of this bullish mentality comes from the fact that the Monitors are not sitting in the driver’s seat, and they don’t have anything to do with the overall operation of the vehicle.

Musk also said last month that reducing Safety Monitors could come “in a month or two.”

Instead, they’re just there to make sure everything runs smoothly.

Jewsikow said:

“While safety drivers will remain, and no timeline has been provided for their removal, bulls have been willing to overlook the optics of safety drivers in TSLA vehicles, and we see no reason why that would change now.”

He also commented on Musk’s recent indication that Tesla was working on a 10x parameter count that could help make Full Self-Driving even more accurate. It could be one of the pieces to Tesla solving autonomy.

Jewsikow added:

“Perhaps most importantly for investors bullish on TSLA for the fleet of potential FSD-enabled vehicles today, the 10x higher parameter count will be able to run on the current generation of FSD hardware and inference compute.”

Elon Musk teases crazy new Tesla FSD model: here’s when it’s coming

Tesla shares are down just about 2 percent today, trading at $332.47.

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