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Tesla Model 3 sets CR’s range record, fails brake and ride quality tests

[Credit: Consumer Reports]

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Product testing magazine Consumer Reports recently evaluated the Tesla Model 3. While the compact electric car impressed in range and handling, the vehicle’s problems with its brakes and ride quality ultimately prevented the Model 3 from earning a recommendation from the magazine.

In a recent report, Consumer Reports noted that there was “plenty to like” about the compact electric car, such as its zippy handling and its impressive speed. The magazine even stated that performance-wise, the Model 3 could be a competitor to the BMW’s 3 Series and the Audi A4 — ICE vehicles that are famed for their performance. Despite this, however, CR’s evaluators noticed several considerable flaws with the vehicle.

According to CR, one of the most notable flaws of the Model 3 lies in its brakes. The magazine stated that the Model 3 has a stopping distance of 152 feet from 60 mph, a full 25 feet longer than the figures of its larger, heavier sibling, the Tesla Model X. Overall, CR noted that the Model 3’s stopping distance, is “far worse than any contemporary car” that Consumer Reports has tested.

CR’s brake tests are based on an industry-standard procedure designed by SAE International, a global engineering association. The magazine’s testers accelerate to 60 mph, then slam on the brakes to the distance the car needs before it comes to a complete stop. According to Consumer Reports, the Model 3’s brakes continued to perform poorly even after letting the electric car rest overnight.

A Tesla spokesperson has issued a statement regarding the results of the Model 3’s brake test results.

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“Unlike other vehicles, Tesla is uniquely positioned to address more corner cases over time through over-the-air software updates, and it continually does so to improve factors such as stopping distance,” the Tesla spokesperson said.

Apart from poor brakes, the Model 3 was also weighed down in CR’s testing by its touchscreen controls. The Model 3 utilizes a single, center-mounted 15-inch panel as a means for drivers and passengers to interact with the vehicle. According to Consumer Reports, however, interacting with the touch panel forces drivers to take their eyes off the road and their hands off the wheel. Lastly, CR also noted that the Model 3 features a stiff ride, unsupportive rear seats and excessive wind noise at highway speeds.

Nevertheless, Consumer Reports did state that the Model 3 is an “otherwise impressive sedan,” exhibiting a 0-60 mph time of 5.3 seconds. The handling of the vehicle was praised as well, with CR comparing it to the Porsche Boxster. The magazine further noted that the Model 3 set a new record for range among the electric vehicles it has tested, managing 350 miles on a single charge with regenerative braking. Without regen, the Model 3 was still able to travel 310 miles per charge, well in line with Tesla’s own estimates for the vehicle.

Earlier this year, Tesla has managed to take a spot in Consumer Reports’ Top 10 list of Car Brands. The Elon Musk-led company is the lone American automaker in CR’s Top 10 list, with the Model S gaining a 4/5 predicted reliability score, a perfect 5/5 for predicted owner satisfaction, and a perfect 100 rating on the road test.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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