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Tesla Model 3 analysis triggers legal woes for teardown expert Sandy Munro

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Detroit veteran Sandy Munro of Munro & Associates is reportedly being threatened with a lawsuit over his teardown and analysis of the Tesla Model 3. The possible lawsuit was mentioned briefly by Autoline Network host John McElroy during a recent episode of Ask Autoline on YouTube.

McElroy only provided very few details about Munro’s legal troubles, simply stating that the threat of a lawsuit was coming from an entity connected to the Model 3 teardown and analysis. The legal troubles of the teardown expert have resulted in several speculations about the identity of the possible plaintiff, with Tesla critics at one point suggesting that Tesla itself was probably behind the threat of legal action against Munro.

These speculations were promptly curbed by CNBC reporter Lora Kolodny, who was able to get in touch with Munro himself through email. Kolodny clarified in a Twitter post that Munro is not under threat of being sued by Tesla, nor by any TSLA bulls or bears; rather, it is from a corporation that would remain unnamed for now. Munro also informed the CNBC reporter that he had signed a contract limiting his ability to do press, at least for the time being.

“This has nothing to do with [Tesla] or the different factions; bulls or bear(s). There is nothing I can do until they publish their report,” Munro wrote.

Munro’s legal woes resulting from his teardown of the Model 3 comes as investment bank UBS concluded that Tesla would not be able to make any money from the $35,000 base trim of the electric sedan. UBS’ findings stand in stark contrast with those of Munro’s, who estimated that the $35,000 Standard trim Model 3 could give Tesla an 18% profit. It should be noted that both UBS and Munro & Associates are only estimating the costs of the base Model 3, particularly since Tesla is expected to start production of the electric car’s Standard trim by Q1 2019.

While UBS and Munro & Associates have their differences about the profitability of the $35,000 Standard trim Model 3, both firms agree that the technology present in the electric car is beyond that of competitors like the Chevy Bolt EV. When explaining why he had to “eat crow” with regards to the Model 3 (he was initially skeptical of the vehicle due to its fit and finish), Munro noted that Tesla’s battery pack in the electric car is the best he has seen to date. This sentiment was shared by UBS in its study of the Model 3, with the bank stating that Tesla’s battery packs have a cost advantage due to its cylindrical cells, which are more economical than the pouch cells Chevrolet opted to use in the Bolt.

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Just like Munro, UBS was also impressed with Tesla’s powertrain in the Model 3, which was developed entirely in-house. UBS noted that this is completely different from GM’s strategy with the Bolt, since LG supplied roughly 90% of the electric car’s powertrain content. Part of UBS’ report was the conclusion that Tesla delivered “the best powertrain at the lowest cost,” and that the Model 3’s powertrain is “next-gen military-grade tech years ahead of its peers.”

UBS’ report claims that Tesla would be losing about $5,900 for every $35,000 Standard trim Model 3 it sells. Nevertheless, it must also be noted that when UBS conducted an analysis of the Chevy Bolt last year, the investment bank concluded that GM was losing $7,400 on every Bolt that was sold at its $37,000 price tag before government incentives. UBS was quite optimistic about GM’s plans for a self-driving car ride-sharing service, which could give the veteran automaker recurring revenue. That said, UBS is also not accounting for Tesla’s possible revenue from the Tesla Network, the company’s planned self-driving car ride-sharing service.

Watch Autoline’s John McElroy briefly discuss Sandy Munro’s possible legal troubles resulting from his Model 3 analysis in the video below.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla and SpaceX take “Terafab” Trademark fight to Federal Court

Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.

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SpaceX Terafab rendering

Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.

The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.

What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.

Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry

By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.

TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.

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Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.

The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.

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NHTSA just escalated its Tesla Cybercab investigation in a big way

NHTSA escalated its Cybercab audit into a sworn Special Order with a September 30 deadline.

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Federal regulators have moved from asking Tesla questions about its Cybercab to demanding sworn answers. The National Highway Traffic Safety Administration issued a Special Order that requires a Tesla officer to sign an affidavit attesting to the completeness of the company’s responses, with a deadline of September 30.

The order builds on Audit Query AQ26002, which NHTSA opened on September 3, the same day Tesla began commercial Cybercab service in Austin. Teslarati covered that initial inquiry when it surfaced, noting the agency wanted to understand how Tesla certified a vehicle with no permanently attached steering wheel, pedals, or mirrors as compliant with Federal Motor Vehicle Safety Standards. A Special Order is a different tool and converts a fact finding review into a legally enforceable demand, the same mechanism NHTSA used against Tesla in 2023 during its Autopilot investigation.

Several of the 21 requests target a specific gap in Cybercab’s design. One asks whether Tesla used temporarily attached human controls at any point to help certify the vehicle, and if so, which standards depended on that equipment being present. Another quotes an existing rule directly: “The service brakes shall be activated by means of a foot control.” Cybercab has no foot pedal. NHTSA wants a detailed explanation of how the vehicle satisfies that requirement, and how it complies without the kind of exemption granted to Zoox in July under Part 555, the regulatory pathway built for steering wheel free vehicles.

The order does not claim Cybercab is unsafe or that Tesla broke a rule. It requires Tesla to explain, under oath, the reasoning behind decisions the company already made when it self-certified the vehicle. That distinction matters, but so does the exposure. Motor1’s reporting, summarized here, put potential civil penalty exposure as high as $139 million if NHTSA later finds the certification was flawed, on top of whatever criminal risk comes with a false sworn statement.

Tesla has not said publicly how it plans to respond. Cybercab is still carrying passengers in Austin through the Robotaxi app while the September 30 deadline approaches, and the company has continued expanding the vehicle’s footprint even as the regulatory question remains open. The Special Order does not pause any of that and just sets a date by which Tesla has to put its certification logic on the record, with a company officer’s name attached to it.

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Tesla uber bull Ron Baron says ‘the time to buy the stock is now’

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Credit: Tesla

In a new interview on Wednesday, Tesla uber bull Ron Baron said that anyone looking to buy the company’s stock should do so as soon as they can.

Baron, founder and CEO of Baron Capital and one of Tesla’s most persistent institutional bulls, used a CNBC Squawk Box appearance on Wednesday to deliver a familiar message with fresh urgency: In his opinion, Tesla stock is a buy:

“The time to buy the stock is now. FSD is catching on, and it’s going to be bigger and bigger. 55% of new buyers are buying it (Teslas) with FSD. It’s going to be everywhere. It’s safer.”

The Baron Capital frontman’s case is built around Full Self-Driving. Tesla reported 1.48 million active FSD subscriptions in the second quarter, up 56 percent year over year, and company officials have said roughly 55 percent of new North American deliveries left with a subscription enabled.

Baron framed that attach rate as proof the product is moving from enthusiast extra to default expectation, and as a reason software, not just vehicle volume, should drive the next phase of value.

His conviction on Tesla shares is not theoretical, as Baron Capital made its first Tesla investment in 2014, after years of meetings that began around the 2010 IPO roadshow. The firm later built a large SpaceX position starting in 2017.

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Baron said those Musk-led bets have generated about $30 billion of the $71 billion in profits Baron Capital has produced for clients. He put the firm’s current exposure at roughly $25 billion in SpaceX and $5 billion in Tesla. Personally, he described SpaceX as his largest holding, at about $5 billion, with about $1.5 billion in Tesla and additional Tesla exposure through the firm’s funds.

That concentration is also a statement of loyalty. Asked about talk of a SpaceX-Tesla combination, Baron said he had already walked Elon Musk through arguments for and against a deal, then declined to repeat them on air. His public position was simpler: “Whatever you decide is better is what I’m going to support,” he said to Musk.

Baron also said that he picked up the farewell edition of the Model S after Tesla decided to sunset the vehicle earlier this year, calling it his favorite car he’s ever driven.

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