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Tesla Model 3 with ‘Track Mode’ squares off against Jaguar I-PACE and MotorTrend’s top rated sports sedan
While the Model S and the Model X are monsters on the drag strip, the premium electric cars have developed a reputation for being ineffective during extended track driving. Tesla aims to shatter this perception with the Model 3 Performance, as the vehicle is designed to be the first of the company’s electric cars that is competitive on the racecourse. Tesla is even preparing a specific and aptly-named mode for the vehicle to achieve this goal — “Track Mode.”
The Tesla Model 3 Performance has been getting universally positive reviews from numerous publications, from the Wall Street Journal to Car & Driver. Reviewers have praised the vehicle for its handling and quickness, as well as its sheer fun factor when driven hard. Auto publication Road & Track even sampled the Model 3 Performance’s upcoming “Track Mode” feature, which allows the vehicle to perform impressive high-speed maneuvers on a racecourse.
Tesla’s Track Mode for the Model 3 Performance was recently put to the test by auto publication MotorTrend, which held comparative tests pitting the electric sedan against the Alfa Romeo Giulia Quadrifoglio, as well as another all-electric car, the Jaguar I-PACE EV400. The tests, which involved track testing all three vehicles by veteran race driver Randy Franklin Pobst, allowed the publication to analyze how the Model 3 Performance stacks up against a fellow track-capable EV and the best fossil fuel-powered sports sedan available today.
Needless to say, the results of the tests were very compelling.
It was easy to determine that among the three, the Jaguar I-PACE EV400 was at a disadvantage, particularly due to its 4,946-pound mass and its substantial ride height. The I-PACE’s electric motors, which produce a combined 394 horsepower, are also 22% less than the Giulia Quadrifoglio. These disadvantages were evident when the veteran driver took the electric crossover around the “Streets” of Willow Springs International Raceway in CA, as the I-PACE took 1:27.00 to complete a lap.
The difference between the track capabilities of the Model 3 Performance and the Alfa Romeo Giulia Quadrifoglio was far more difficult to call. With Track Mode enabled, the Model 3 Performance set a new record for production electric cars on the racecourse, completing the run at 1:23.90. That’s 0.07 seconds faster than one of Ford’s best track vehicles, the Mustang GT Performance Pack 2. That said, Pobst, who was driving the Model 3 Performance, noted that the vehicle was easy to understeer, and that “there’s something weird happening when I lift off the brake.” The sensation that the race driver was referring to was the Model 3 Performance’s regenerative braking, which is emphasized even more when Track Mode is enabled.
True to its reputation as the best sports sedan in the market today, the Alfa Romeo Giulia Quadrifoglio completed the lap in 1:22.78, 1.12 seconds faster than the Model 3 Performance. Pobst noted that the turbocharged V6-powered vehicle “does exactly what you expect. No surprises. Always predictable.” After two sets of hard laps, though, half of the Alfa Romeo’s Pirelli P Zero Corsa AR Asimmetrico front tires were all but gone. The Model 3 Performance’s Michelin Pilot Sport 4S tires, on the other hand, were at worst scuffed. A Tesla engineer remarked to the publication that the Model 3 Performance could match the Giulia Quadrifoglio’s time if they were willing to compromise the vehicle’s tires as well.
Ultimately, MotorTrend‘s track tests show that the Model 3 Performance, at its current state, is still not quite enough to topple the auto market’s best sports sedan. That said, Track Mode, despite being a work in progress, is a very strong baseline. The publication noted that for now, it would be wise to look at Tesla’s Track Mode for the Model 3 Performance as Version 1.0 of the feature. Once Version 2.0 is ready, then vehicles such as the Alfa Romeo Giulia Quadrifoglio would also be wise to fear Tesla’s first track-capable vehicle.
Even without Track Mode, the Tesla Model 3 Performance is already starting to win over veteran auto enthusiasts, including longtime enthusiasts of legacy carmakers like BMW. Moshen Chan, an indie app developer who has been a BMW fan for ~20 years, noted that Tesla’s electric car “absolutely outperforms anything BMW has to offer today.”
The Model 3 Performance’s Track Mode is one of the electric sedan’s most compelling features. Describing the feature in an interview with YouTube tech host Marques Brownlee, Musk likened Track Mode as an “Expert User Mode” for drivers.
“Track Mode will open up a lot of settings. You can adjust settings, and it’s kinda like an ‘Expert User Mode.’ You can sort of adjust traction control, adjust battery temperature. You can basically configure a bunch of things, and it will tell you, like ‘Hey, you know if you do this, it’s a bit risky. You’re gonna wear out your brakes sooner; you might blow a circuit.’ But like, it’ll be clear — like, you know, this is the risk you’re taking. It’s kinda like if you have a graphics card in a computer. You can go in there and change the settings, and you can overclock things,” Musk said.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
