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Tesla Model 3 overtakes UK’s most popular gas cars in December 2020 registrations
The Tesla Model 3 has claimed the top spot for car registrations for December 2020, overtaking the region’s most popular gas-powered cars, new data from the Society of Motor Manufacturers and Traders shows.
The Model 3 has dominated markets like the United States and China in terms of the most popular electric cars. However, the United Kingdom saw the Model 3 become the most popular vehicle regardless of powertrain. It overtook the Volkswagen Golf and the Ford Fiesta, two of the UK’s three most popular cars the top seller in December.
The #Tesla #Model3 takes top spot in new car registrations in the UK in December, according to new release from the SMMT.
Overall, the BEV mkt share is growing in the UK by leaps and bounds!@TeslaPodcast @Teslarati @Lebeaucarnews @alex_avoigt @ARKInvest @GerberKawasaki pic.twitter.com/4pCYWLuzYS
— Tavi (@tavi_chocochip) January 6, 2021
Data from the SMMT shows Tesla sold 5,798 Model 3s in the United Kingdom in December. This eclipsed the Volkswagen Golf, the second-place vehicle, by 1,328 units. The Ford Fiesta, the top seller in the UK for 2020, finished third for the month, with 3,367 units sold.
Credit: SMMT
The Model 3 has become the most popular electric vehicle in many markets due to its highly-affordable price point and commendable range and performance qualities. It was first manufactured by Tesla in 2017, and there is reason to believe that Tesla could have been experiencing overwhelming demand for the Model 3 in Europe due to the company importing many builds from the company’s Giga Shanghai facility in China. Tesla originally said that the China-manufactured Model 3s wouldn’t be imported. Still, the new numbers from the SMMT seem to indicate that demand was high, and the only way to keep up with it and fit the company’s year-end guidance of 500,000 cars was to import some builds from China to Europe.
Tesla Model 3 produced in Giga Shanghai are heading to Europe next week
As for battery electric vehicles (BEVs) as a whole, the UK saw a 343.7% increase in registrations in December 2020 compared to the same month in 2019. Figures show that a total of 21,914 BEVs were bought in December 2020, a sizeable increase from the 4,939 units that were sold in December 2019.
A noticeable increase in BEV purchases for 2020 as a whole was also noticed in the SMMT data. The 108,205 BEVs sold in 2020 eclipsed the 37,850 BEVs sold in 2019, a 185.9% increase. Additionally, a 5% increase in market share was reported for BEVs, from just 1.6% in 2019 to 6.6% in 2020.
The Model 3 has dominated sales figures in many countries and regions since its introduction in 2017. As of now, it is the car that has put Tesla on the map as a mass-manufacturer of automobiles, and the Model Y crossover will only solidify the company’s presence as a major player in the transition to EVs. There is no doubt that the Model 3 was the main contributor to Tesla reaching its 500,000 vehicle production and delivery rate for 2020. Now that the popularity shows up in proven figures by surpassing gas-powered cars, the dawn of a new era may be upon the automotive industry.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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