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Tesla’s ‘Catfish Effect’ is propelling China’s local EV makers forward

Credit: Tesla China/Weibo

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When Tesla was preparing to enter the electric vehicle segment with a wholly-owned factory in China, former Industry Minister Miao Wei stated that the American EV maker’s presence would result in a “Catfish Effect” on the country’s electric car industry. Just over a year since Gigafactory Shanghai started operations, it seems like Miao’s statements are shaping up to be accurate. 

The Catfish Effect suggests that the arrival of a strong competitor will encourage “weaker” players to innovate and better themselves. Tesla, being the world leader in EVs, seems to have played the catfish in China’s EV segment last year. The Silicon Valley-based electric car maker sold 114,000 made-in-China Model 3 vehicles during the first 11 months of 2020, as per data from the China Passenger Car Association (CPCA). 

(Credit: Tesla China/Weibo)

This month, Tesla dropped another strong player in the Chinese EV market in the form of the Model Y, an all-electric crossover that is more affordable than rivals from companies like Audi, Mercedes-Benz, and BMW. Tesla formally launched the Model Y in China with a starting price of RMB 339,900 ($52,550), 30% lower than its pre-launch price. This resulted in Tesla showrooms being swamped by prospective Model Y buyers. Competitors were appropriately unnerved, as per a report from The Nikkei Asian Review

China has stood as the world’s largest market for electric cars. This means that China’s premier EV makers such as BYD, SAIC, NIO, and Xpeng Motors are no joke. Local electric car makers can design and create compelling EVs, but last year, most–if not all–were eclipsed by the Model 3, whose technology was a cut above its domestic rivals. Its robust set of standard features like Autopilot also gave it an edge against competitors. 

Following the launch of the Model Y in China, Yu Liguo, the president of Arcfox, an EV unit of BAIC Motor, remarked that Tesla’s advantage in the country’s EV sector would likely not be matched by local manufacturers, at least not in the near future. This is especially true in the case of features like Autopilot, which place Tesla far ahead of competitors in the Chinese EV market and globally. Despite this, Yu was optimistic, noting that Chinese EV makers would catch up eventually. 

(Credit: Jay in Shanghai)

Pure EV companies from China are initiating programs that are aimed at expanding their business. NIO is ramping its battery-swapping network, and it recently launched a new used-car platform to make its vehicles more attainable to buyers. Xpeng Motors’ first European orders were also shipped from China to Norway. Legacy automakers such as SAIC, propelled by vehicles like the MG ZS EV, sold nearly 12,000 electric cars in Europe during the first nine months of 2020. 

Granted, Chinese-branded electric vehicles only account for about 10% of the global EV market, as per a report from UBS Securities. But thanks to the presence of Tesla, China’s electric vehicle makers may soon adopt more assertive strategies. With Gigafactory Shanghai ramping Model 3 and Model Y production, Tesla’s Catfish Effect may very well be underway in China. 

The Teslarati team would appreciate hearing from you. If you have any tips, email us at tips@teslarati.com or reach out to me at maria@teslarati.com.

Check out a MIC Model Y delivery event video below.

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

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Tesla is opening Cybercab rides to a select few

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Credit: Tesla

Tesla has opened a new sweepstakes to allow the public to be among the first to take an initial ride in a Cybercab. This all-electric, steering-wheel-less, pedal-less vehicle is the centerpiece of the company’s autonomous ride-hailing platform, Robotaxi.

There are two ways Tesla fans can get to Austin to take part in the first public rides of the Cybercab: by riding on the Robotaxi platform by August 23, or by mailing a very specific entry to their Headquarters at Gigafactory Texas.

Tesla announced the latter portion of the sweepstakes last night:

Tesla will give one entry into the sweepstakes if you mail a 3″ by 5″ piece of paper with your full name, mailing address, telephone number, email address, and date of birth to their address:

Tesla, Robotaxi Sweeps Event

1 Tesla Road,

Austin, TX 78725

There is a limit of one entry per stamped envelope. You can send as many as you’d like, but they must be in separate envelopes.

The company’s unique strategy to give people the opportunity to ride in a Cybercab before pretty much anyone else outside of the company is a hilarious but spot-on representation of how Tesla operates. In classic fashion, they had the perfect response to the event:

Cybercab will launch later this month, it appears, especially as it plans to announce the winners of the sweepstakes on August 25. The car has already been operating internally, as employees have been able to utilize the Cybercab for rides in some capacity, something it announced earlier this month.

Tesla weirdly confirms Cybercab employee rides, a huge milestone

Moving forward, the big goal is to get Cybercab out on the roads and integrated into the public Robotaxi fleet, one that will pick up real-world ride-hailers and give them a ride from Point A to Point B.

No matter which way you cut it, it appears Tesla is close to putting a vehicle with no steering wheel and no pedals on the road to help people travel autonomously.

You can ride along with us in our first Cybercab ride from the We, Robot event in October 2024. The video is embedded below:

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Tesla reveals plans for Robotaxi charging hub in Austin

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Credit: Grok Imagine

Tesla has revealed plans through permit submissions for a massive Robotaxi charging hub in Austin, Texas.

Tesla plans to build the Supercharger hub in multiple phases, with the second phase potentially introducing wireless induction charging, something the company has been developing for the Robotaxi fleet.

Initially, 48 Tesla Robotaxi-geared Superchargers will be built on a lot just across from the St. Elmo, Texas, Service Center. There are about 80 additional spots that will not be impacted by phase 1 of the construction process.

Filings show that the second phase of the project will turn those 80 additional spots into wireless charging for Robotaxi, but it might be an error. The Key Notes state that item 3 is listed as “V4 Charging Cabinet to Support 80 Wireless Chargers in Phase 2. However, the drawings point to V3 Cabinets that are already tied to Superchargers:

There are roughly 128 total spots in the lot, but it is unclear if they will all be used for charging based on what appears to be some sort of typo in the blueprint.

This is among the first Robotaxi charging hubs Tesla has started to develop, as it currently has four others planned throughout various areas: one in Phoenix, one in San Antonio, another in Irving, which will serve the Dallas-Fort Worth area, and another in Las Vegas.

These projects are necessary as Tesla expands its Robotaxi program. Now that preparations have started for the public launch of Cybercab, Robotaxi will likely be expanding aggressively, especially over the next two to three years.

Last night, The Information reported that Tesla was planning to launch Cybercab as soon as the end of August. Hours later, Tesla then announced it was launching a competition for fans to potentially ride in Cybercab during its first public rides.

Tesla Cybercab launch preparations have begun

Tesla’s plan to expand its charging infrastructure in the regions where Robotaxi will initially operate is great preparation for the expanding service. There is still a lot to do, including launching the Cybercab on time.

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Tesla Semi gets its largest order yet

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Credit: Einride

Tesla got its largest order for the all-electric Class 8 Semi yet, a 500-unit order from Einride AB, a Swedish trucking company.

Einride made the announcement this morning following its second-quarter earnings call. The company said it plans to use 500 Tesla Semi units on its fleet intelligence platform, called Saga AI. The deployments will serve large companies like Amazon and will extend Einride’s electric freight network across logistics routes in California, New Jersey, Texas, Illinois, and Georgia.

The deployment is being carried out in several phases over the next two years as Tesla ramps production of the Semi at its dedicated production facility in Sparks, Nevada. Einride will receive its first Semi units in September.

Saga AI

Saga AI is Einride’s dedicated fleet intelligence platform. It enables scaled adoption of electric trucks for freight use and allows shippers to integrate electric capacity without the operational burden or capital risks of managing a fleet. This helps integrate cost-efficient logistics and makes budgeting and forecasting much more accurate.

Tesla Semi’s Adoption

The Tesla Semi is now gathering large-scale clients past those who have helped the company operate a Pilot Program to gain initial information and feedback from real-world drivers.

Perhaps the biggest and most notable is that of Frito-Lay and PepsiCo., who have worked with Tesla for the past several years to dial in the finer details of the truck, including its efficiency and operation-related components.

Tesla Semi gets strange-but-understandable comparison from Jay Leno

There has been tremendous progress in that time, and it even catalyzed Tesla to make some design changes, which were unveiled earlier this year.

But Einride CEO Roozbeh Charli says his company’s partnership with Tesla will continue to push those things forward:

“This deployment is yet another proof point that we can execute at the scale our customers demand. Working closely with Tesla to bring next-generation Semis into active operations quickly and at scale is a testament to the strength of that partnership, and how quickly this technology is maturing from promise to daily operations.”

Tesla Semi is already winning over truck drivers

Additionally, Dan Priestley, the Director of the Semi Program at Tesla, said the partnership is ideal due to Einride’s focus on sustainable transport:

“Einride is at the forefront of sustainable freight, and we are thrilled to deepen our relationship with them through this order of 500 Semis. EV heavy trucks provide lower costs per mile from fuel savings, reduced maintenance, and better uptime over diesel trucks. These savings increase further through operational efficiency when deploying EV trucks at scale, and we are excited that Einride recognizes this and look forward to supporting their deployments.” 

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