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Tesla’s more experienced rivals are strangely making way for the Model Y
Something strange is happening in the crossover EV segment. Despite beating the Tesla Model Y to the market, European all-electric SUVs appear to be making way for the Silicon Valley-made disruptor. This shows that while Tesla may be entering the lucrative crossover segment later than its rivals, it will be doing so with a vehicle that does not seem to have a lot of willing challengers.
It should be noted that the Model Y is designed to compete in the auto industry’s most cutthroat segment. Dominated by iconic, hyper-reliable vehicles like the Honda CR-V and the Toyota RAV-4, the crossover market is as lucrative as it is competitive. In a way, crossovers are usually bang-for-the-buck cars: larger and more spacious than sedans, and at a price point that does not break the bank.
The Model Y is all these things. With 75% of the vehicle being the same as the Model 3 sedan, the Model Y is coming to the market with all of Tesla’s experience in production and tech that it learned over the past years. Its performance is second to none, with its quickest variant hitting 60 mph in just 3.5 seconds. It’s also quite larger than its Model 3 siblings, as it’s capable of seating seven passengers instead of five (provided that the two people on the rear seats are small, of course).

There is no doubt that the Model Y will likely capture a lot of the EV market. Tesla is such a strong force in the EV segment that its entry in the crossover market may be embraced just as well, if not better, than the Model 3. If one were to prepare for the arrival of a competitor then, it would be a great idea to get the jump on the Model Y, beating it to the market and saturating Tesla’s target demographic before the vehicle gets released.
In this sense, Tesla’s rivals somewhat succeeded. Jaguar unveiled the I-PACE way before the wraps were taken off the Model Y. The same was true for the Audi e-tron 55. Each vehicle was released to the market before sightings of Model Y release candidates became the norm. Yet, despite the hype generated for each vehicle and their actual merits, none of these all-electric SUVs put a dent on the US’ all-electric market.
And it’s not for lack of recognition either. The Jaguar I-PACE was so well received that it literally got over 60 awards, making it one of the most highly-decorated production cars in history. The Audi e-tron got its own fair share of fans too. Consumer Reports’ initial impressions of the e-tron were highly-positive, with the organization praising the vehicle for its posh interior and its looks. CR Deputy Content Editor Jon Linkov even remarked that that contrary to the snap of acceleration in Tesla’s electric cars like the Model S, the Audi e-tron has “more of an elegant pull-away.”

Yet, despite these, both the I-PACE and the e-tron have seemingly hit a ceiling. Estimates point to Jaguar selling 2,418 I-Pace in the US this year through November, and Audi selling 4,623 e-tron SUVs. The Tesla Model 3? Around 111,650 in the same period, as per Bloomberg. These sales figures were so stark that recently, Mercedes-Benz announced that the EQC’s release in the US will be delayed by a year. In a way, it appears that two Model Y challengers failed against the Model 3, and one seemed to be all-too-willing to give way for the upcoming vehicle.
This may end up being a costly mistake, especially on Mercedes-Benz’s part. By the time the EQC arrives in the US, the Model Y will likely be on the roads. And if the Model 3’s dominance of the electric car segment is any indication, Tesla might very well be poised to come out on top once more. With Elon Musk and Tesla seemingly being more cautious, understated vehicles like the Model Y, which have so much potential but seemingly receive so little attention, are the most dangerous for competitors.
Granted, one could argue that the I-PACE, the e-tron, and the EQC are more of the more expensive Model X’s competitors considering their prices. While this is true, all three vehicles are actually closer in size to the Model Y than the Model X. Even their interior space are smaller than the X, making them more of a Model Y rival in terms of features and spaciousness.
Elon Musk
Tesla eyes supply partners for Optimus mass production
Tesla certified three Chinese suppliers for Optimus mass production, signaling its robot timeline is accelerating.
Tesla’s robotics team traveled to Ningbo, in China’s Zhejiang province, on September 16 and spent the following day auditing component suppliers for Optimus, according to a Bloomberg report cited by RobotAIGeek. The visit moved three manufacturers from provisional status to certified mass production partners: Tuopu Group, which handles actuators and chassis components, Ningbo Joyson Electronic, a sensor supplier, and Zhejiang Sanhua Intelligent Controls, which builds thermal management systems. All three already supply parts to Tesla’s electric vehicles, and the audit reportedly came with fresh orders that supply chain reports put at an initial batch of roughly 5,000 units.
Tuopu, Joyson, and Sanhua built their manufacturing base serving the automotive industry, where tolerances and volume requirements are already close to what a mass produced humanoid robot demands. Sanhua in particular has history here. Teslarati reported last October that the company had received a roughly $685 million order for linear actuators tied to Optimus, a volume industry watchers estimated could cover around 180,000 robots once production ramped.
Supply chain reports tied to this week’s audit put Tesla’s near term production goal at about 1,000 Optimus units a week by late September, rising to 2,000 to 2,500 units a week by the end of the year. That pace would put real weight behind the timeline Tesla has been building toward since May, when it wound down Model S and Model X production at Fremont to convert that floor space into a dedicated Optimus line targeting one million units annually. JPMorgan analysts who toured the factory in August confirmed the conversion took roughly four months, a pace Musk has called unprecedented for a facility that size.
New drone video shows Tesla’s Optimus Factory reaching a turning point
Fremont is only the first phase. A second, larger Optimus plant is rising at Gigafactory Texas, where drone footage shared by Joe Tegtmeyer last week showed the structural steel nearing completion on the north end of the building. Tesla has said that facility is meant to eventually support production of up to 10 million units a year, though volume output there is not expected before 2027.
Commercial sales of Optimus are still targeted for the second half of 2027, but production is expected to start well before then. JPMorgan analyst Rajat Gupta has said Tesla’s “Optimus Academy” program, which uses early units to collect real world training data inside Tesla’s own facilities, is expected to be running later this year. Bloomberg Intelligence analyst Ian Ma described the Ningbo audits as “a positive commercialization signal for China’s humanoid supply chain,” noting that sentiment could improve further if the visit leads to confirmed supplier nominations and larger orders. The Solactive China Humanoid Robotics Index rose about 1.4% on the news, though it remains down roughly 30% for the year.
Elon Musk
Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
Elon Musk teased a glowing new Boring Company merch idea, complete with a Geiger counter.
Elon Musk teased the next piece of Boring Company merchandise on X Saturday, and it is exactly as unserious as fans of the company’s product history have come to expect. “The next @boringcompany merch will put Uranium in Uranus,” Musk wrote in a thread posted early Saturday morning. He followed up by explaining that the item would glow in the dark, “because otherwise how could you find it,” and that a Geiger counter would be sold separately as “an optional strap-on.”
Musk closed the thread with a line that doubles as a mission statement for the tunneling company’s merchandise arm: “It’s not easy coming up with something that is both outrageously unsellable and yet extremely popular.”
The Boring Company has built a small but consistent side business out of novelty items that start as jokes and end up selling out. The company’s Not-a-Flamethrower raised roughly $10 million in a few days back in 2018, moving all 20,000 units it produced. Its Burnt Hair perfume, priced around $100 a bottle, sold out fast enough that scalpers were flipping units on eBay for ten times the retail price. Boring Bricks, made from tunneling spoil, followed the same playbook of teasing a product on X months before it became real.
Musk has not said what the actual item will be, only that it involves uranium and glows in the dark. Given the pattern, that vagueness is probably intentional. Past merch announcements have started as one-line jokes and taken weeks or months to turn into an actual product listing on the company’s site, and there is no guarantee this one follows through at all.
The timing lines up with a period of real momentum for the Boring Company outside of the joke merchandise. The company said last week it plans to double the number of operational stations on its Vegas Loop by the end of the year, a target tied to a hiring push for drivers and operations managers. Prufrock-5, one of the company’s tunnel boring machines, also just wrapped a test tunnel in Bastrop, Texas, and is expected to relaunch on its next assignment in November.
Whether the uranium joke turns into an actual product remains to be seen. Musk’s post did not include a price, a shipping date, or even a name for the item, which has historically meant a Boring Company website page goes up quietly, password protected, sometime before an announcement.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.