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Tesla’s more experienced rivals are strangely making way for the Model Y
Something strange is happening in the crossover EV segment. Despite beating the Tesla Model Y to the market, European all-electric SUVs appear to be making way for the Silicon Valley-made disruptor. This shows that while Tesla may be entering the lucrative crossover segment later than its rivals, it will be doing so with a vehicle that does not seem to have a lot of willing challengers.
It should be noted that the Model Y is designed to compete in the auto industry’s most cutthroat segment. Dominated by iconic, hyper-reliable vehicles like the Honda CR-V and the Toyota RAV-4, the crossover market is as lucrative as it is competitive. In a way, crossovers are usually bang-for-the-buck cars: larger and more spacious than sedans, and at a price point that does not break the bank.
The Model Y is all these things. With 75% of the vehicle being the same as the Model 3 sedan, the Model Y is coming to the market with all of Tesla’s experience in production and tech that it learned over the past years. Its performance is second to none, with its quickest variant hitting 60 mph in just 3.5 seconds. It’s also quite larger than its Model 3 siblings, as it’s capable of seating seven passengers instead of five (provided that the two people on the rear seats are small, of course).
There is no doubt that the Model Y will likely capture a lot of the EV market. Tesla is such a strong force in the EV segment that its entry in the crossover market may be embraced just as well, if not better, than the Model 3. If one were to prepare for the arrival of a competitor then, it would be a great idea to get the jump on the Model Y, beating it to the market and saturating Tesla’s target demographic before the vehicle gets released.
In this sense, Tesla’s rivals somewhat succeeded. Jaguar unveiled the I-PACE way before the wraps were taken off the Model Y. The same was true for the Audi e-tron 55. Each vehicle was released to the market before sightings of Model Y release candidates became the norm. Yet, despite the hype generated for each vehicle and their actual merits, none of these all-electric SUVs put a dent on the US’ all-electric market.
And it’s not for lack of recognition either. The Jaguar I-PACE was so well received that it literally got over 60 awards, making it one of the most highly-decorated production cars in history. The Audi e-tron got its own fair share of fans too. Consumer Reports’ initial impressions of the e-tron were highly-positive, with the organization praising the vehicle for its posh interior and its looks. CR Deputy Content Editor Jon Linkov even remarked that that contrary to the snap of acceleration in Tesla’s electric cars like the Model S, the Audi e-tron has “more of an elegant pull-away.”
Yet, despite these, both the I-PACE and the e-tron have seemingly hit a ceiling. Estimates point to Jaguar selling 2,418 I-Pace in the US this year through November, and Audi selling 4,623 e-tron SUVs. The Tesla Model 3? Around 111,650 in the same period, as per Bloomberg. These sales figures were so stark that recently, Mercedes-Benz announced that the EQC’s release in the US will be delayed by a year. In a way, it appears that two Model Y challengers failed against the Model 3, and one seemed to be all-too-willing to give way for the upcoming vehicle.
This may end up being a costly mistake, especially on Mercedes-Benz’s part. By the time the EQC arrives in the US, the Model Y will likely be on the roads. And if the Model 3’s dominance of the electric car segment is any indication, Tesla might very well be poised to come out on top once more. With Elon Musk and Tesla seemingly being more cautious, understated vehicles like the Model Y, which have so much potential but seemingly receive so little attention, are the most dangerous for competitors.
Granted, one could argue that the I-PACE, the e-tron, and the EQC are more of the more expensive Model X’s competitors considering their prices. While this is true, all three vehicles are actually closer in size to the Model Y than the Model X. Even their interior space are smaller than the X, making them more of a Model Y rival in terms of features and spaciousness.
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SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX scores another massive Pentagon deal to support military satellites
Elon Musk sheds two new bits of detail on Starship after 13th test launch
