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Tesla’s more experienced rivals are strangely making way for the Model Y
Something strange is happening in the crossover EV segment. Despite beating the Tesla Model Y to the market, European all-electric SUVs appear to be making way for the Silicon Valley-made disruptor. This shows that while Tesla may be entering the lucrative crossover segment later than its rivals, it will be doing so with a vehicle that does not seem to have a lot of willing challengers.
It should be noted that the Model Y is designed to compete in the auto industry’s most cutthroat segment. Dominated by iconic, hyper-reliable vehicles like the Honda CR-V and the Toyota RAV-4, the crossover market is as lucrative as it is competitive. In a way, crossovers are usually bang-for-the-buck cars: larger and more spacious than sedans, and at a price point that does not break the bank.
The Model Y is all these things. With 75% of the vehicle being the same as the Model 3 sedan, the Model Y is coming to the market with all of Tesla’s experience in production and tech that it learned over the past years. Its performance is second to none, with its quickest variant hitting 60 mph in just 3.5 seconds. It’s also quite larger than its Model 3 siblings, as it’s capable of seating seven passengers instead of five (provided that the two people on the rear seats are small, of course).
There is no doubt that the Model Y will likely capture a lot of the EV market. Tesla is such a strong force in the EV segment that its entry in the crossover market may be embraced just as well, if not better, than the Model 3. If one were to prepare for the arrival of a competitor then, it would be a great idea to get the jump on the Model Y, beating it to the market and saturating Tesla’s target demographic before the vehicle gets released.
In this sense, Tesla’s rivals somewhat succeeded. Jaguar unveiled the I-PACE way before the wraps were taken off the Model Y. The same was true for the Audi e-tron 55. Each vehicle was released to the market before sightings of Model Y release candidates became the norm. Yet, despite the hype generated for each vehicle and their actual merits, none of these all-electric SUVs put a dent on the US’ all-electric market.
And it’s not for lack of recognition either. The Jaguar I-PACE was so well received that it literally got over 60 awards, making it one of the most highly-decorated production cars in history. The Audi e-tron got its own fair share of fans too. Consumer Reports’ initial impressions of the e-tron were highly-positive, with the organization praising the vehicle for its posh interior and its looks. CR Deputy Content Editor Jon Linkov even remarked that that contrary to the snap of acceleration in Tesla’s electric cars like the Model S, the Audi e-tron has “more of an elegant pull-away.”
Yet, despite these, both the I-PACE and the e-tron have seemingly hit a ceiling. Estimates point to Jaguar selling 2,418 I-Pace in the US this year through November, and Audi selling 4,623 e-tron SUVs. The Tesla Model 3? Around 111,650 in the same period, as per Bloomberg. These sales figures were so stark that recently, Mercedes-Benz announced that the EQC’s release in the US will be delayed by a year. In a way, it appears that two Model Y challengers failed against the Model 3, and one seemed to be all-too-willing to give way for the upcoming vehicle.
This may end up being a costly mistake, especially on Mercedes-Benz’s part. By the time the EQC arrives in the US, the Model Y will likely be on the roads. And if the Model 3’s dominance of the electric car segment is any indication, Tesla might very well be poised to come out on top once more. With Elon Musk and Tesla seemingly being more cautious, understated vehicles like the Model Y, which have so much potential but seemingly receive so little attention, are the most dangerous for competitors.
Granted, one could argue that the I-PACE, the e-tron, and the EQC are more of the more expensive Model X’s competitors considering their prices. While this is true, all three vehicles are actually closer in size to the Model Y than the Model X. Even their interior space are smaller than the X, making them more of a Model Y rival in terms of features and spaciousness.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
