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Tesla gave Morgan Stanley a tour of its CA factory, and expansion sounds like a no-brainer

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Morgan Stanley analysts Adam Jonas detailed a recent tour of Tesla’s Fremont Factory in Northern California, which included test drives of the Model 3, Y, and S Plaid. Based on Jonas’ synopsis of the plant, an expansion of the California plant may be just what the company needs, especially as CEO Elon Musk hinted that building onto the factory may be in the cards for Tesla soon, and it sounds like the most logical solution.

Jonas published a lengthy note to investors on Wednesday, indicating the five main takeaways from Morgan Stanley’s plant dealt with a busy work environment, strong margins, supply chain bottlenecks with raw materials, and Full Self-Driving’s take rate with customers.

However, one of the biggest takeaways from the note was Jonas’ number one point: The Tesla Fremont plant is ‘bustling’ to say the least. Jonas says the plant is operating at a rate of 50 percent above its intended capacity. When Toyota operated the plant prior to Tesla’s takeover, the factory produced 300,000 units per year. However, Tesla is building all four vehicle models at the factory currently. Builds from Fremont remain in North America, unless it is a Model S or Model X vehicle, as this is the only plant that produces Tesla’s flagship models. In Europe, the Model 3 and Model Y are currently produced at Gigafactory Shanghai. However, Gigafactory Berlin is set to begin operation in less than a week, which will provide European customers with Model Y builds initially.

Fremont is operating at a tremendously over-worked rate, which is complicating supply chain management and production at the facility, the note said. “The plant was never designed to produce 450k units (at its peak produced ~300k units before Tesla took it over from Toyota) which was immediately apparent at the tour, ” Jonas wrote. “Tesla does not shy away from the fact the plant is inefficiently designed with 4 assembly buildings, one of which is a tent that cars are assembled in,” in reference to GA 4.5, a sprung structure that Tesla filed to make permanent in 2021.

Additionally, Jonas said that, while the plant has an “exciting buzz,” Fremont is simply running out of space. This “was notable and provides little space for trucks to drop off supplies in locations that make sense inside the plant.”

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Combining all of the points Jonas brings up in his note fully supports a recent idea from Musk, who indicated in March Tesla was considering an expansion of the Fremont factory, which is the only operational automotive assembly plant remaining in California. Ford had several in the 1900s, but each has closed.

Tesla is considering a significant expansion of its Fremont Factory

“Actually, we still operate our California factory, which is the largest auto plant in North America, at full capacity and are considering expanding it significantly,” Musk said on March 2. “It has built 2/3 of all electric vehicles in North America, twice as much as all other carmakers combined.”

While Tesla continues to expand manufacturing by opening new plants, its current factories have an opportunity for expansion. Gigafactory Shanghai, which has been operational since early 2020, has already received plans for its first batch of expanded production lines, according to filings Tesla submitted last year. Fremont is an integral part of Tesla’s operation, contributing nearly 500,000 vehicles annually to Tesla’s global operation. A significant expansion may be what the automaker needs to fulfill increased guidance, supplementing Gigafactory Texas as the plant continues to pump out production units ahead of initial deliveries. Tesla will need some time to get Gigafactory Texas up and running to full capacity, in which case Fremont will continue its exemplary output.

Perhaps Gigafactory Texas can repay the favor in a few years, if Tesla ultimately decides to expand Fremont by a significant margin, as Musk indicated.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla launches new loaner program that owners will love

Tesla is now giving owners the opportunity to rent a vehicle from them, and it includes a few very attractive features that will have you second-guessing another loaner from insurance.

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Credit: Tesla

Tesla has launched a new loaner program that owners will love, as it resolves some concerns over a replacement vehicle while it is being repaired.

Earlier this week, Tesla launched the option to rent a Tesla loaner vehicle for just $45 per day if your vehicle is in Collision Repair. Collision repairs did not formerly warrant the issuance of loaner vehicles, as the insurance provider of the car owner would provide transportation arrangements.

Tesla is now giving owners the opportunity to rent a vehicle from them, and it includes a few very attractive features that will have you second-guessing another loaner from insurance.

The Tesla you rent while your car is in collision repair will come with free Full Self-Driving, free Supercharging, and free toll coverage, no small print included.

All things considered, this is a great deal for those who require a car for transportation while their car is being repaired.

The cost of Supercharging and Full Self-Driving alone would warrant the $45 per day price tag. Add in the tolls for those who commute on turnpikes for work or are planning an extensive trip that would require it, and it truly becomes an even more attractive deal.

Tesla has done a good job at improving its Service division over the past few years, and it truly needed it. In hopes of launching an F1-style service experience, Tesla started doing away with some of its perks, including loaner vehicles for single-day visits and even Uber credits.

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Tesla’s ‘F1’ Service strategy eliminates same-day loaner vehicles, Uber credits

However, it has listened to the complaints of its owners and tried to cater an experience that is more advantageous and less of a hassle. It’s already made tremendous steps in the past few years, and this is the icing on the cake.

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SpaceX Starship Flight 10: What to expect

SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

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Credit: SpaceX

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT. 

The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.

Booster landing burns and flight experiments

The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.

The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.

Starship upper stage reentry tests

The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.

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Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.

SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.

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Elon Musk

Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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