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Tesla direct sales in New Mexico gains ground as “Tesla Bill” gets approved
A piece of New Mexico state legislation to amend local automotive franchise laws through a “Tesla Bill”, specifically allowing vehicle manufacturers like Tesla to operate as a dealer and sell direct, was approved by the Public Affairs Committee last Thursday.
Similar to other states with dealership protections, car makers wanting to do business in the “Land of Enchantment” must sell their vehicles through a franchise dealership network, and efforts to amend those requirements are always met with significant resistance from lobbyist groups whose members stand to be impacted most. After facing a party-line vote, Democrats ‘for’ and Republicans ‘against’, the law (Senate Bill 243) passed the state’s Public Affairs Committee and advanced to the Corporations and Transportation Committee. After another review and vote, the bill will advance to the Senate floor for a final vote if successful. Given the state’s balance of power – Democrats are in the majority in both houses of the state’s legislature as well as the governorship – Tesla may be well on its way to a full victory in New Mexico.
Prior to the Public Affairs Committee vote, a panel was held wherein advocates both for and against amending the state franchise laws voiced their positions. Overall, supporters (particularly those focused on Tesla’s desire to do business in the state) argued that the bill in question aims to work within the dealership model, not eliminate it. According to Meredith Roberts, senior policy adviser and counsel representing Tesla, “We’re not here to upset (the franchise model)…It’s only additive,” she said in the panel hearing. The language of the bill supports this position via its narrow applicability, allowing direct sales only if the following conditions apply:
- The business does not have any existing franchises in the state.
- The business sells and services only vehicles that it manufactures.
- The vehicles sold must be electric and powered by batteries or fuel cells.
Despite the estimated $4800 tax income New Mexico would gain per average electric vehicle sold, 15-50 new jobs per store opened, and $1 million dollars local economic impact gain from a direct-sales manufacturer like Tesla would bring to the state, those in opposition to the bill maintained that changes to the existing franchise laws would not be beneficial. During the hearing, Charles Henson, president of the New Mexico Automotive Dealers Association, cited the millions of dollars already invested by dealerships, arguing that Tesla’s sales model would create unfair direct manufacturer competition. Another state senator, Jacob Candelaria (D-Albuquerque), likened EV manufacturers’ direct-sales models to giant tech company monopolies. To be fair, with the popularity of the direct-sales model increasing, as all-electric fleets come into being (a stated goal of many current ICE vehicle makers), franchises may end up becoming a thing of the past as the future of clean energy transportation sets in.
While the hand-off from one committee to another is a good step towards the end goal of in-state, brick-and-mortar sales presence for EV manufacturers, the bill still may face an uphill battle despite the political leanings of the state’s legislative majority for reasons outside lobbyist efforts. Specifically, some legislators are a bit put-off by Tesla’s history in New Mexico. A manufacturing plant was announced in 2007 (to be succeeded by the current Fremont factory) and a Gigafactory was teased in 2014 (to be succeeded by the current Sparks, Nevada factory). Since neither of those projects came to fruition within the state, it seems there may be some leftover sour grapes. However, given Tesla’s current inability to do normal sales business in New Mexico, it’s understandable that the all-electric car maker may have based part of their location decisions on their customers’ purchasing abilities in the states where they set up shop, thereby limiting potential liabilities and run-ins with dealership groups. This is something Volvo USA is already experiencing with its company-directed vehicle subscription service.
At this juncture, Tesla is all too familiar with the franchise vs. direct-sales fight. In December last year, a Connecticut judge ruled in favor of Connecticut’s Department of Motor Vehicles on a motion prompted by the Connecticut Automotive Retailers Trade Association (CARA), finding that Tesla’s business activities within the state violated the states automotive franchise law system. The EV company only had one location in the state – a gallery located in Greenwich to inform interested parties about its products, not sell them – but even that was determined to constitute competition and thus banned activity. Legislative efforts to amend Connecticut’s laws by state representatives in favor of Tesla’s sales approach have, thus far, failed. Ironically, Connecticut is also controlled by Democrats in both the legislature and governorship.
Tesla analyst Gary Black of The Future Fund claims that the company is making a big mistake getting rid of the Model S and Model X. Instead, he believes another vehicle within the company’s lineup should be discontinued: the Cybertruck.
Black divested The Future Fund from all Tesla holdings last year, but he still covers the stock as an analyst as it falls in the technology and autonomy sectors, which he covers.
In a new comment on Thursday, Black said the Cybertruck should be the vehicle Tesla gets rid of due to the negatives it has drawn to the company.
The Cybertruck is also selling in an underwhelming fashion considering the production capacity Tesla has set aside for it. It’s worth noting it is still the best-selling electric pickup on the market, and it has outlasted other EV truck projects as other manufacturers are receding their efforts.
Black said:
“IMHO it’s a mistake to keep Tesla Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully autonomous?”
IMHO it’s a mistake to keep $TSLA Cybertruck which has negative brand equity and sold 10,000 units last year, and discontinue S/X which have strong repeat brand loyalty and together sold 30K units and are highly profitable. Why not discontinue CT and covert S/X to be fully…
— Gary Black (@garyblack00) January 29, 2026
On Wednesday, CEO Elon Musk confirmed that Tesla planned to transition Model S and Model X production lines at the Fremont Factory to handle manufacturing efforts of the Optimus Gen 3 robot.
Musk said that it was time to wind down the S and X programs “with an honorable discharge,” also noting that the two cars are not major contributors to Tesla’s mission any longer, as its automotive division is more focused on autonomy, which will be handled by Model 3, Model Y, and Cybercab.
Tesla begins Cybertruck deliveries in a new region for the first time
The news has drawn conflicting perspectives, with many Tesla fans upset about the decision, especially as it ends the production of the largest car in the company’s lineup. Tesla’s focus is on smaller ride-sharing vehicles, especially as the vast majority of rides consist of two or fewer passengers.
The S and X do not fit in these plans.
Nevertheless, the Cybertruck fits in Tesla’s future plans. Musk said the pickup will be needed for the transportation of local goods. Musk also said Cybertruck would be transitioned to an autonomous line.
In a groundbreaking new report from Reuters, SpaceX is reportedly discussing merger possibilities with xAI ahead of the space exploration company’s plans to IPO later this year, in what would be a blockbuster move.
The outlet said it would combine rockets and Starlink satellites, as well as the X social media platform and AI project Grok under one roof. The report cites “a person briefed on the matter and two recent company filings seen by Reuters.”
Musk, nor SpaceX or xAI, have commented on the report, so, as of now, it is unconfirmed.
With that being said, the proposed merger would bring shares of xAI in exchange for shares of SpaceX. Both companies were registered in Nevada to expedite the transaction, according to the report.
On January 21, both entities were registered in Nevada. The report continues:
“One of them, a limited liability company, lists SpaceX and Bret Johnsen, the company’s chief financial officer, as managing members, while the other lists Johnsen as the company’s only officer, the filings show.”
The source also stated that some xAI executives could be given the option to receive cash in lieu of SpaceX stock. No agreement has been reached, nothing has been signed, and the timing and structure, as well as other important details, have not been finalized.
SpaceX is valued at $800 billion and is the most valuable privately held company, while xAI is valued at $230 billion as of November. SpaceX could be going public later this year, as Musk has said as recently as December that the company would offer its stock publicly.
The plans could help move along plans for large-scale data centers in space, something Musk has discussed on several occasions over the past few months.
At the World Economic Forum last week, Musk said:
“It’s a no-brainer for building solar-powered AI data centers in space, because as I mentioned, it’s also very cold in space. The net effect is that the lowest cost place to put AI will be space and that will be true within two to three years, three at the latest.”
He also said on X that “the most important thing in the next 3-4 years is data centers in space.”
If the report is true and the two companies end up coming together, it would not be the first time Musk’s companies have ended up coming together. He used Tesla stock to purchase SolarCity back in 2016. Last year, X became part of xAI in a share swap.
Tesla has announced it has hit a major milestone with Full Self-Driving subscriptions, shortly after it said it would exclusively offer the suite without the option to purchase it outright.
Tesla announced on Wednesday during its Q4 Earnings Call for 2025 that it had officially eclipsed the one million subscription mark for its Full Self-Driving suite. This represented a 38 percent increase year-over-year.
This is up from the roughly 800,000 active subscriptions it reported last year. The company has seen significant increases in FSD adoption over the past few years, as in 2021, it reported just 400,000. In 2022, it was up to 500,000 and, one year later, it had eclipsed 600,000.
NEWS: For the first time, Tesla has revealed how many people are subscribed or have purchased FSD (Supervised).
Active FSD Subscriptions:
• 2025: 1.1 million
• 2024: 800K
• 2023: 600K
• 2022: 500K
• 2021: 400K pic.twitter.com/KVtnyANWcs— Sawyer Merritt (@SawyerMerritt) January 28, 2026
In mid-January, CEO Elon Musk announced that the company would transition away from giving the option to purchase the Full Self-Driving suite outright, opting for the subscription program exclusively.
Musk said on X:
“Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.”
The move intends to streamline the Full Self-Driving purchase option, and gives Tesla more control over its revenue, and closes off the ability to buy it outright for a bargain when Musk has said its value could be close to $100,000 when it reaches full autonomy.
It also caters to Musk’s newest compensation package. One tranche requires Tesla to achieve 10 million active FSD subscriptions, and now that it has reached one million, it is already seeing some growth.
The strategy that Tesla will use to achieve this lofty goal is still under wraps. The most ideal solution would be to offer a less expensive version of the suite, which is not likely considering the company is increasing its capabilities, and it is becoming more robust.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Currently, Tesla’s FSD subscription price is $99 per month, but Musk said this price will increase, which seems counterintuitive to its goal of increasing the take rate. With that being said, it will be interesting to see what Tesla does to navigate growth while offering a robust FSD suite.
Tesla analyst claims another vehicle, not Model S and X, should be discontinued
SpaceX reportedly discussing merger with xAI ahead of blockbuster IPO
