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Nissan sides with Tesla on camera-based self-driving approach, LiDAR not needed
Japanese automaker Nissan Motor Co Ltd stated on Thursday that it would be using cameras and radar in the development of its full self-driving technologies. Seemingly siding with American electric car maker Tesla, Nissan argued that LiDAR, a key component in the autonomous driving systems of competitors such as GM and Ford, is too expensive for its capabilities.
Nissan’s announcement comes roughly a month after Tesla held its Autonomy Day, where Elon Musk dubbed LiDAR a “fool’s errand.” During the event, Musk predicted that companies relying on the light-based sensors would likely abandon the technology in the future. For his part, Tetsuya Iijima, general manager of advanced technology at Nissan, noted in a statement to reporters that LiDAR’s capabilities currently fail to match up to advanced camera and radar solutions.
“At the moment, LiDAR lacks the capabilities to exceed the capabilities of the latest technology in radar and cameras. It would be fantastic if LiDAR technology was at the level that we could use it in our systems, but it’s not. There’s an imbalance between its cost and its capabilities,” Iijima said.
Iijima’s statements about LiDAR are not just empty words from the Japanese carmaker, as Nissan has unveiled its own camera and radar-focused self-driving technology recently. Unlike Tesla’s current Autopilot system, which requires drivers to keep their hands on the steering wheel, Nissan’s system allows hands-free driving in single lanes on highways on predefined routes.
To enable this technology, Nissan utilizes cameras, radar, and sonar sensors to compile three-dimensional mapping data, enabling the company’s vehicles to “see” their surroundings accurately. The Japanese carmaker is also developing a “Tri-Cam” system that focuses on three points to the front and sides of a vehicle, allowing cars to capture a wide area of view.
Nissan plans to roll out its self-driving technology even to its lineup of affordable vehicles in the future. By doing so, the carmaker expects to see a boost in sales, enabling it to recover from a profit slump. Nissan’s earnings have been rough as of late, with the company noting during a recent report that it had hit “rock bottom” amidst the aftermath of a financial scandal related to its former chairman, Carlos Ghosn.
Tesla’s full self-driving strategy, which uses cameras and artificial intelligence, was explained by Sr. Director of AI Andrej Karpathy during the electric car maker’s Autonomy Day event last month. Karpathy likened Tesla’s full self-driving approach to the way humans operate a vehicle, even joking that the event’s attendees only used their biological cameras (eyes) and neural networks (brain) to drive to the event’s venue. “You all used your own neural network in your brains to get here. You didn’t shoot lasers from your eyes to drive,” Karpathy lightly said.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Tesla CEO Elon Musk has responded to reports that Volvo is officially discontinuing the LiDAR sensor on two of its cars.
Volvo announced that it would officially scrap LiDAR systems on its EX90 and ES90 vehicles in various markets. In Norway, owners will get a €1,800 compensation for features that will never arrive due to this decision. There will be no option to remove the unit from vehicles, either.
The issue stems from Volvo’s supplier, Luminar, and its bankruptcy filing. Luminar will no longer be able to supply LiDAR units to Volvo for the EX90 and ES90, effectively axing any use the unit has on vehicles. Volvo will phase out the data collection processes via the LiDAR system, and it will not be utilized whatsoever.
Musk saw the story on X and responded, stating:
“I did try to warn them. Humans drive using neural nets and optical sensors. Same is true for robot cars.”
I did try to warn them.
Humans drive using neural nets and optical sensors. Same is true for robot cars.
— Elon Musk (@elonmusk) July 29, 2026
Musk has been publicly vocal about his disdain for LiDAR systems, once calling them “a fool’s errand,” as he has consistently kept the outlook that they are not needed for effective self-driving.
The typical example used as evidence for this by Musk is humans themselves: made with only eyes and memories, humans are capable of navigating a car by using what they can see and what they’ve personally experienced on the road.
Elon Musk argues lidar and radar make self driving cars more dangerous
“Same is true for robot cars,” Musk says, as Teslas have eight exterior cameras that help see everything surrounding the vehicle, and a neural network that analyzes behavior and tendencies with every mile driven.
Tesla is a vision-only self-driving company that ditched sensors and radar several years ago in favor of cameras. Behind this effort, the company has established a reputation for having one of the most robust self-driving platforms in the world.
Musk’s big bet with Tesla on its self-driving program’s strategy has widely paid off. Other companies continue to utilize things like LiDAR, radar, and sensors for effective self-driving, but Tesla has shown that there is more than one way to give consumers a strong and accurate driver assistance suite.
The real question is: who will be the first company to take Musk’s advice and attempt a self-driving platform based on cameras only, or even license FSD for themselves?
Elon Musk updates the SpaceX timeline for Mars
SpaceX gets an absolutely crazy price target after rough IPO
