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Tesla’s pickup truck and Rivian’s R1T can topple the mighty Ford F-150

(Photo: EV.network, Rivian/Twitter)

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The mighty Ford F-150 might see a legitimate challenge in the near future, if the veteran automaker neglects to prepare adequately for the arrival of two all-electric pickup trucks on the market — the Tesla Truck and the Rivian R1T.  

The disruption of battery-powered pickup trucks was highlighted in a note from Morgan Stanley analyst Adam Jonas on Thursday. Addressing the firm’s investors, the analyst stated that an electric pickup successfully launched by a new player like Tesla or Rivian “could be a serious problem for the Detroit-based traditional automakers.” With the arrival of compelling vehicles, Jonas noted that experienced carmakers like Ford could lose the opportunity to gain a “first mover advantage” in the electric pickup market.

Promising Challengers

The Rivian R1T promises to bring electrification to the luxury adventure industry. (Photo: Rivian)

The Wall St analyst’s points hit the nail on the head, considering that the innate characteristics of electric vehicles such as instant torque and generous towing capacity are factors that are vital to the pickup truck market. The Rivian R1T, for example, is listed with a towing capacity of 11,000 pounds, though CEO RJ Scaringe noted in a recent interview that the truck could tow far beyond its official rating. Thanks to the R1T’s four electric motors, the truck is also able to hit 60 mph in just 3 seconds.

The Tesla Truck, on the other hand, has been mentioned several times by Elon Musk in recent months. Last year, Musk held a Twitter brainstorming session with his social media followers to list down features that are important for pickup truck owners. By the end of the session, Musk noted that the Tesla Truck would have two electric motors and dynamic suspension, a range of 400-500 miles per charge, four-wheel steering, a 240-volt connection for heavy-duty tools, and even an air compressor to run other equipment. Musk also noted that the vehicle could tow as much as 300,000 pounds.

Tesla’s Acid Test

The Tesla Truck imagined in a render. (Photo: EV.network/Twitter)

Anyone skeptical of the potential disruption from an electric vehicle does not need to look very far. Over the past year, Tesla’s Model 3 midsize sedan all but shook the United States’ passenger car market, creeping up on ubiquitous vehicles like the Toyota Camry and dominating in revenue rankings. By the end of 2018, the Model 3 was the US’ best-selling luxury vehicle, despite being a sedan in a market that prefers SUVs and pickup trucks.

With a battery-powered pickup truck that is reasonably priced and well-equipped with features, carmakers such as Tesla and Rivian could challenge even the US auto industry’s biggest sellers, including the Ford F-150. One thing that would be a hindrance to this potential disruption, of course, would be the capability of electric car makers to scale production, especially considering the demand for pickups in the US. In this light, Rivian must still prove itself, since the production of the R1T is yet to begin. Tesla, on the other hand, is already learning the art of mass production, as shown by its growing pains with the Model 3 ramp.

A Way to Maintain the Status Quo

An electric Ford F-150 spotted in the wild. (Photo: Brian Williams)

Despite the upcoming challenge and Wall Street’s recent warning, Ford does have a way to maintain the status quo in the pickup truck market. Last month, Jim Farley, Ford’s president of global markets, announced that the F-series would be going electric. Farley later added that the decision to adopt all-electric and hybrid power is a way to “future-proof” the company’s most successful vehicle line.  

If recent sightings are any indication, it appears that Ford is at least testing an electric prototype of the F-150. As noted in a recent sighting, a camouflaged electric F-150 has been spotted charging at a station. The vehicle looked a lot like a regular truck, save for its charging port and its higher ride height, which appeared to be the result of batteries installed underneath the vehicle. Provided that Ford does not show some ill-timed hubris by giving the electric F-150 mediocre specs and range, the company could very well weather the storm of electric trucks coming its way.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab tests are going on overdrive with production-ready units

Tesla is ramping its real-world tests of the Cybercab, with multiple sightings of the vehicle being reported across social media this week.

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Credit: @JT59052914/X

Tesla is ramping its real-world tests of the Cybercab, with multiple sightings of the autonomous two-seater being reported across social media this week. Based on videos of the vehicle that have been shared online, it appears that Cybercab tests are underway across multiple states.

Recent Cybercab sightings

Reports of Cybercab tests have ramped this week, with a vehicle that looked like a production-ready prototype being spotted at Apple’s Visitor Center in California. The vehicle in this sighting was interesting as it was equipped with a steering wheel. The vehicle also featured some changes to the design of its brake lights.

The Cybercab was also filmed testing at the Fremont factory’s test track, which also seemed to involve a vehicle that looked production-ready. This also seemed to be the case for a Cybercab that was spotted in Austin, Texas, which happened to be undergoing real-world tests. Overall, these sightings suggest that Cybercab testing is fully underway, and the vehicle is really moving towards production.

Production design all but finalized?

Recently, a near-production-ready Cybercab was showcased at Tesla’s Santana Row showroom in San Jose. The vehicle was equipped with frameless windows, dual windshield wipers, powered butterfly door struts, an extended front splitter, an updated lightbar, new wheel covers, and a license plate bracket. Interior updates include redesigned dash/door panels, refined seats with center cupholders, updated carpet, and what appeared to be improved legroom.

There seems to be a pretty good chance that the Cybercab’s design has been all but finalized, at least considering Elon Musk’s comments at the 2025 Annual Shareholder Meeting. During the event, Musk confirmed that the vehicle will enter production around April 2026, and its production targets will be quite ambitious. 

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Tesla gets a win in Sweden as union withdraws potentially “illegal” blockade

As per recent reports, the Vision union’s planned anti-Tesla action might have been illegal. 

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Andrzej Otrębski, CC BY-SA 4.0 , via Wikimedia Commons

Swedish union Vision has withdrawn its sympathy blockade against Tesla’s planned service center and showroom in Kalmar. As per recent reports, the Vision union’s planned anti-Tesla action might have been illegal. 

Vision’s decision to pull the blockade

Vision announced the blockade in early December, stating that it was targeting the administrative handling of Tesla’s facility permits in Kalmar municipality. The sympathy measure was expected to start Monday, but was formally withdrawn via documents sent to the Mediation Institute and Kalmar Municipality last week. 

As noted in a Daggers Arbete report, plans for the strike were ultimately pulled after employer group SKR highlighted potential illegality under the Public Employment Act. Vision stressed its continued backing for the Swedish labor model, though Deputy negotiation manager Oskar Pettersson explained that the Vision union and IF Metall made the decision to cancel the planned strike together.

“We will not continue to challenge the regulations,” Petterson said. “The objection was of a technical nature. We made the assessment together with IF Metall that we were not in a position to challenge the legal assessment of whether we could take this particular action against Tesla. Therefore, we chose to revoke the notice itself.”

The SKR’s warning

Petterson also stated that SKR’s technical objection to the Vision union’s planned anti-Tesla strike framed the protest as an unauthorized act. “It was a legal assessment of the situation. Both for us and for IF Metall, it is important to be clear that we stand for the Swedish model. But we should not continue to challenge the regulations and risk getting judgments that lead nowhere in the application of the regulations,” he said. 

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Vision ultimately canceled its planned blockade against Tesla on December 9. With Vision’s withdrawal, few obstacles remain for Tesla’s long-planned Kalmar site. A foreign electrical firm completed work this fall, and Tesla’s Careers page currently lists a full-time service manager position based there, signaling an imminent opening.

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Tesla Semi program Director teases major improvements

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Credit: Tesla

Tesla Semi Program Director Dan Priestly teased the major improvements to the all-electric Class 8 truck on Thursday night, following the company’s decision to overhaul the design earlier this year.

Priestley said he drove the Semi on Thursday, and the improvements appear to be welcomed by one of the minds behind the project. “Our customers are going to love it,” he concluded.

The small detail does not seem like much, but it is coming from someone who has been involved in the development of the truck from A to Z. Priestley has been involved in the Semi program since November 2015 and has slowly worked his way through the ranks, and currently stands as the Director of the program.

Tesla Semi undergoes major redesign as dedicated factory preps for deliveries

Tesla made some major changes to the Semi design as it announced at the 2025 Annual Shareholder Meeting that it changed the look and design to welcome improvements in efficiency.

Initially, Tesla adopted the blade-like light bar for the Semi, similar to the one that is present on the Model Y Premium and the Cybertruck.

Additionally, there are some slight aesthetic changes to help with efficiency, including a redesigned bumper with improved aero channels, a smaller wraparound windshield, and a smoother roofline for better aero performance.

All of these changes came as the company’s Semi Factory, which is located on Gigafactory Nevada’s property, was finishing up construction in preparation for initial production phases, as Tesla is planning to ramp up manufacturing next year. CEO Elon Musk has said the Semi has attracted “ridiculous demand.”

The Semi has already gathered many large companies that have signed up to buy units, including Frito-Lay and PepsiCo., which have been helping Tesla test the vehicle in a pilot program to test range, efficiency, and other important metrics that will be a major selling point.

Tesla will be the Semi’s first user, though, and the truck will help solve some of the company’s logistics needs in the coming years.

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