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Ford commits to electric F-150 pickup truck as legacy auto buckles under EV pressure
During a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit, Jim Farley, Ford’s president of global markets, made a blockbuster announcement. After more than 40 years in the market, and amidst the impending arrival of vehicles like the Tesla pickup truck and the quad-motor Rivian R1T, the beloved Ford F-150 is going electric.
“We’re going to be electrifying the F-Series — battery electric and hybrid,” Farley said.
The Ford executive later noted that the company’s decision to move the F-Series franchise to all-electric and hybrid power is a way for the automaker to “future-proof” its most successful and lucrative vehicles. Farley dubbed the F-Series franchise as a “global juggernaut,” a statement that carries no exaggeration considering that the F-150 has been one of America’s best-selling pickup trucks for decades.
Needless to say, Ford’s announcement surprised some of Detroit’s veterans. The F-150, after all, is pretty much the quintessential symbol of fossil fuel-powered workhorse. John McElroy, a longtime auto industry observer and the host of Autoline This Week, noted to the Detroit Free Press that Ford’s announcement represents an apparent change in the legacy carmaker’s strategies.
“When he says ‘battery electric,’ what I’m taking that to mean is a battery electric vehicle. Pure electric. They’ve said they would have a hybrid plug-in version of the F-150. But this is different than what they’ve talked about in the past,” McElroy said.
The Autoline host added that an electric F-150 provides some protection for Ford, considering that players in the electric car market are starting to take an interest in the segment. Tesla CEO Elon Musk, for one, has openly stated that he is looking forward to building a pickup truck. Last November, Rivian Automotive also took the wraps off its R1T pickup truck, a refined, production-ready vehicle that provides a balance between ruggedness and luxury. For McElroy, the entrance of these vehicles presents a legitimate threat to Ford’s most lucrative business.
- (Photo: Rivian)
- Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
Ford faces stiff competition from automakers like Rivian as it looks to adapt its 100-year old business to an industry that’s shifting toward electric mobility
“Tesla is talking about coming out with an electric pickup. And look what Tesla has done in the luxury segment. They’ve clobbered just about everybody. You can’t pooh-pooh that people won’t be interested in an electric pickup. Rivian Automotive is coming out with an all-electric pickup. These are the crown jewels for Ford Motor Co., the F-Series. Ford has got to react to competitive threats,” the Autoline host said.
- (Photo: Rivian)
- Rivian unveils its R1T all-electric pickup truck. [Credit: Teslarati]
Looking at the specs of the competition, McElroy’s statement does ring true. The Rivian R1T, for one, is a powerhouse, equipped with four electric motors and a 180 kWh battery pack that gives more than 400 miles of range per charge. Thanks to its all-electric design, the R1T is a champion of utility as well, with numerous storage spaces that competitors would be challenged to match.
Tesla, on the other hand, has not revealed any official details about its pickup truck, though Elon Musk has stated that the vehicle would be so loaded with tech, it would not be out of place in the Blade Runner franchise. Musk has also teased some features for Tesla’s pickup truck, such as four-wheel steering and the capability to tow up to 300,000 pounds.
That said, credit must be given to Ford for seeing the writing on the wall. The auto industry is transitioning away from fossil fuel-powered transportation. Headed by vehicles like the Tesla Model 3, electric cars are starting to become mainstream. If Ford wants to thrive in this transition, offering an electric version of its most successful vehicle definitely seems to be the correct strategy.
With this update from Ford, it is not too difficult to imagine Tesla CEO Elon Musk feeling some form of gratification. Musk, after all, has made it a point to state that Tesla’s purpose is to accelerate the world’s transition to sustainable energy. In this sense, Ford’s upcoming all-electric F-150 pickup truck is actually a pretty big step towards Tesla’s overall goal.
News
Tesla robotaxi test details shared in recent report: 300 operators, safety tests, and more
Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area.

During the Q1 2025 earnings call, Tesla executives reiterated the idea that the company will be launching a dedicated robotaxi service using its Full Self Driving (FSD) Unsupervised system this coming June.
A recent report from Insider, citing people reportedly familiar with the matter, has now provided a number of details about the preparations that Tesla has been making as it approaches its June target date.
Remote Operators
As noted by the publication, about 300 test operators have been driving through Austin city streets over the past few months using Teslas equipped with self-driving software. These efforts are reportedly part of “Project Rodeo.” Citing test drivers who are reportedly part of the program, Insider noted that Tesla’s tests involve accumulating critical miles. Test drivers are reportedly assigned to specific test routes, which include “critical” tracks where drivers are encouraged to avoid manual interventions, and “adversarial” tracks, which simulate tricky scenarios.
Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area, though the vehicles only operate in limited areas. The vehicles also use safety drivers for now. However, Tesla has reportedly had discussions about using remote operators as safety drivers when the service goes live for consumers. Some test drivers have been moved into remote operator roles for this purpose, the publication’s sources claimed.
While Tesla is focusing on Austin and San Francisco for now, the company is reportedly also deploying test drivers in other key cities. These include Atlanta, GA, New York, NY, Seattle, WA, and Phoenix, AZ.
Safety Tests
Tesla reportedly held training events with local first responders as part of its preparations for its robotaxi service, Insider claimed, citing documents that it had obtained. As per the publication, Tesla had met with the city’s autonomous vehicle task force, which include members of the Austin Fire Department, back in December.
Back in March, Tesla reportedly participated in about six hours of testing with local first responders, which included members of the fire department and the police, at a close test track. Around 60 drivers and vehicles were reportedly used in the test to simulate real-world traffic scenarios.
Interestingly enough, a spokesperson from the Austin Police Department stated that Tesla did hold a testing day with emergency responders from Austin, Williamson County, as well as the Texas Department of Public Safety.
Reported Deadlines
While Tesla has been pretty open about its robotaxi service launching in Austin this June, the company is reportedly pursuing an aggressive June 1 deadline, at least internally. During meetings with Elon Musk, VP of AI software Ashok Elluswamy’s team reportedly informed the CEO that the company is on track to hit its internal deadline.
One of Insider’s sources, however, noted that the June 1 deadline is more aspirational or motivational. “A June 1 deadline makes a June 30 launch more likely,” the publication’s source noted.
News
Atty who refused to charge six-time Tesla vandal sparks controversy
Despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.

Hennepin County Attorney Mary Moriarty, who made the decision not to charge 33-year-old vandal Dylan Bryan Adams after he keyed six Teslas around Minneapolis last month, has found herself in the middle of controversy.
The controversy came amidst her decision to press charges against a 19-year-old first-time vandal who keyed one vehicle at the White Castle in Brooklyn Park.
The Tesla Vandal
Moriarty’s decision not to charge Adams after he keyed six Teslas was met with widespread criticism. Adams’ actions resulted in more than $20,000 worth of damages, more than $10,000 of which was to a single vehicle, as noted in a New York Post report. Yet despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.
The fact that Adams is a state employee who works for the Department of Human Services as a program consultant triggered allegations that his dismissal might be partly influenced by Gov. Tim Walz. Walz is a staunch critic of Musk, previously stating that the falling price of TSLA stock gives him a “boost” in the morning.
As noted in a report from The Minnesota Star Tribune, Moriarty’s decision was so controversial that she was asked about the matter on Wednesday. In response, the attorney argued that her office made the decision outside of any political consideration. “We try to make decisions without really looking at the political consequences. Can we always predict how a story will be portrayed in the media or what people will say? No,” Moriarty stated.
Actually Charged
As noted by the Tribune, Moriarty has made arguments around the fact that Adams was a first-time offender, even if he opted to deface six separate Teslas. But even this argument has become controversial since Moriarty recently charged a 19-year-old Robbinsdale woman with no criminal record with first-degree felony property damage after she allegedly keyed a co-worker’s car. The damage incurred by the 19-year-old woman was $7,000, substantially less than the over $20,000 damage that Adams’ actions have caused.
Cases surrounding felony first-degree property damage are fairly common, though they require the damage to be over $1,000. The 19-year-old’s damage to her co-worker’s car met this threshold. Adams’ damage to the six Teslas he vandalized also met this requirement.
When Moriarty was asked about her seemingly conflicting decisions, she noted that her office’s primary goal was to hold the person accountable for keying the vehicle and get restitution to the people affected. She also noted that her office tries to avoid convictions when possible since they could affect a person’s life. “Should we have treated this gentleman differently because it’s a political issue? We made this decision because it is in the best interest of public safety,” she noted.
News
Tesla faces emission credits tax in Washington state
House Bill 2077 taxes emissions credits, mainly hitting Tesla. Lawmakers expect $100M/year from the taxes.

Washington state lawmakers are advancing a bill that would tax Tesla’s emission credits, targeting profits under the state’s clean vehicle policy. Lawmakers who support the bill clarify that the Tesla credit tax is unrelated to Elon Musk.
HB 2077, introduced in mid-April, seeks to impose a 2% tax on emission credit sales and a 10% tax on banked credits. The bill primarily affects Tesla due to exemptions for companies with fewer credits.
In 2022, Washington’s Department of Ecology mandated that all new cars sold by 2035 be electric, hydrogen-fueled, or hybrids, with 35% compliance required by next year. Carmakers selling more gas-powered vehicles can buy credits from companies like Tesla, which sells only electric vehicles.
A legislative fiscal analysis projects taxes on those credits would generate $78 million in the 2025-27 biennium and $100 million annually thereafter. About 70% of the taxes will be allocated to the state’s general funds, and the rest will help expand electric car infrastructure.
HB 2077 passed the state House eight days after its introduction and awaits a Senate Ways and Means Committee vote on Friday. At a House Finance Committee hearing, supporters, including union and social service advocates, argued the tax would prevent cuts to state services.
House Majority Leader Joe Fitzgibbon emphasized its necessity amid frozen federal EV infrastructure funds. “We didn’t have a budget crisis until this year. And we didn’t have the federal government revoking huge amounts of federal dollars for EV infrastructure,” he said.
Tesla’s lobbyist, Jeff Gombosky, countered that the proposal “runs counter to the intent” of the state’s zero-emission policy. Rivian’s lobbyist, Troy Nichols, noted a “modest” impact on his company but warned it could undermine the EV mandate. Kate White Tudor of the Natural Resources Defense Council expressed concerns, stating, “We worry it sets a dubious precedent.”
Fitzgibbon defended the tax, noting Tesla’s dominant credit stockpile makes it “one outlier” that is “very profitable.” “That’s the kind of thing legislators take an interest in,” he said. “Is it serving the interest of the public for this asset to be untaxed?”
With the legislative session nearing its end, the bill remains a key focus in budget talks in Washington.
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