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There’s no such thing as bad EV publicity

(Credit: Tesla)

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Overall, I’d say it has been a good week for electric vehicles.

The Porsche Taycan had more than just a moment in the spotlight, really. It kicked up all sorts of discussion about where EVs are headed and brought in some healthy debate about where things should be headed. I believe there’s an old saying that goes, “There’s no such thing as bad publicity,” which is probably debatable; however, as far as EV awareness goes, even the most skeptical takes on Porsche vs. Tesla vs. the rest arguably does more to spread consumer curiosity than the most expensive and extensive marketing campaigns.

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I know the Taycan has been discussed to death at this point, but I do find it interesting what its final debut meant in the big picture. Despite everything that the $TSLAQ crowd tries to drag Tesla through the mud about, here is a luxury sports car maker with a decades-long, hard-earned reputation spending serious time and effort developing an amazing electric car. It’s not a compliance car to meet some sort of regulatory requirement. It’s not just an “option” built to prove the company is eco friendly or whatever term makes people feel warm and fuzzy about their purchase. It was built to be an EV worthy of sharing the stage with its award-winning, legendary, gas-powered brethren.

I think Elon Musk’s subsequent attentions to the Taycan added to the publicity benefits EVs were experiencing as well. Silliness aside, Tesla’s new challenge to take on the Taycan’s Nürburgring record validated what Porsche had achieved and validated Tesla’s success in spreading its message that EVs really are the future of automotive transportation. Tesla fans are no longer just cheering on the brand’s drag race wins over legacy cars. There’s a new “normal” on its way where electric is competing with electric, and the finer details about the cars will matter rather than just the source of power.

The timing of these recent events seems to be well placed in light of, say, Europe’s upcoming regulations regarding CO2 reductions for vehicles. Reading the news about various car makers’ struggles to comply with the rules and the foot dragging that’s been going on, it seems to me like there’s at least some confidence that serious efforts to make good electric cars is underway.

Personally, it took a while to understand the hubbub about EVs because of the poor efforts of car makers in the past. They sounded impractical, held very little value once purchased, and could only be driven until the batteries went bad, essentially. I mean, if it weren’t for writing about Tesla as a reporter, I would have thought any EV built to meet government regulations was going to be crud and held off as long as possible before buying one. Sometimes I wonder if European customers worry about the same thing after so many legacy car makers have come out with lackluster EVs, assuming their budget doesn’t allow for a Tesla.

The Taycan seems to give some hope that “compliance” may be out the window soon. Now that there’s another serious EV out there, everyone else risks looking…lazy? Uninterested in customer satisfaction? Innovatively challenged? With both Tesla and Porsche blowing through stereotypes, other car makers have to shelve their excuses and figure things out.

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Then there’s Rivian continuing to make progress towards entering the arena as well. Most recently, the startup announced a $350 million dollar investment from Cox Automotive meant to focus on customer experience. It’s the third big investment for the company that’s working on some serious electric pickup trucks and SUVs. I know we still have yet to see their cars enter production, but the prototypes and show models are pretty impressive already. They’re yet another company putting legacy auto on notice that the compliance days are over.

Ford seems to have gotten the message with its $500 million dollar Rivian investment, so there are sprinkles of hope here and there I suppose. Perhaps Audi’s tiny-range e-tron that was recently announced will produce enough customer results to encourage production of really good EVs with a win-win balance. All customers get great cars, and car makers can find a better price point by reducing the parts that cost the most, i.e., the batteries. Just brainstorming here…

But regardless, considering the Tesla and Porsche banter and Rivian’s news this week, I’d say EVs came out with winning headlines overall. “Power” to the future? Sorry… I’m a sucker for cheesy 80s mantras.

Elon Musk

xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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Lifestyle

EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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Elon Musk

X account with 184 followers inadvertently saves US space program amid Musk-Trump row

Needless to say, the X user has far more than 184 followers today after his level-headed feat.

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Joel Kowsky, Public domain, via Wikimedia Commons

An X user with 184 followers has become the unlikely hero of the United States’ space program by effectively de-escalating a row between SpaceX CEO Elon Musk and President Donald Trump on social media.

Needless to say, the X user has far more than 184 followers today after his level-headed feat.

A Near Fall

During Elon Musk and Donald Trump’s fallout last week, the U.S. President stated in a post on Truth Social that a good way for the United States government to save money would be to terminate subsidies and contracts from the CEO’s companies. Musk responded to Trump’s post by stating that SpaceX will start decommissioning its Dragon spacecraft immediately. 

Musk’s comment was received with shock among the space community, partly because the U.S. space program is currently reliant on SpaceX to send supplies and astronauts to the International Space Station (ISS). Without Dragon, the United States will likely have to utilize Russia’s Soyuz for the same services—at a significantly higher price.

X User to the Rescue

It was evident among X users that Musk’s comments about Dragon being decommissioned were posted while emotions were high. It was then no surprise that an X account with 184 followers, @Fab25june, commented on Musk’s post, urging the CEO to rethink his decision. “This is a shame this back and forth. You are both better than this. Cool off and take a step back for a couple days,” the X user wrote in a reply.

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Much to the social media platform’s surprise, Musk responded to the user. Even more surprising, the CEO stated that SpaceX would not be decommissioning Dragon after all. “Good advice. Ok, we won’t decommission Dragon,” Musk wrote in a post on X.

Not Planned, But Welcomed

The X user’s comment and Musk’s response were received extremely well by social media users, many of whom noted that @Fab25june’s X comment effectively saved the U.S. space program. In a follow-up comment, the X user, who has over 9,100 followers as of writing, stated that he did not really plan on being a mediator between Musk and Trump. 

“Elon Musk replied to me. Somehow, I became the accidental peace broker between two billionaires. I didn’t plan this. I was just being me. Two great minds can do wonders. Sometimes, all it takes is a breather. Grateful for every like, DM, and new follow. Life’s weird. The internet’s weirder. Let’s ride. (Manifesting peace… and maybe a Model Y.)” the X user wrote.

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