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Tesla price reductions are causing disruptions in the US auto industry: report

Credit: Tesla Owners Silicon Valley/Twitter

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American electric vehicle maker Tesla has lowered prices on its entire Model S3XY lineup in the United States, with some vehicle variants receiving as much as 20% off their previous price. The strategy has had a ripple effect across the automobile industry, and it has put pressure on competitors in the EV sector.

Tesla’s price reductions have received mixed reactions among investors and Wall Street analysts, with some arguing that the move was a response to declining demand. Others, on the other hand, have noted that Tesla’s lower prices are a strategy that could put pressure on competitors, especially since popular variants of vehicles like the Model 3 and Model Y are now eligible for a $7,500 federal tax credit.

Analysts have noted that it is clear Tesla’s price cuts have resulted in the EV maker undercutting its competition in the other electric vehicle sector. The lower vehicle prices have had a negative impact on the value of used Teslas as well, with some dealers stating that the Teslas in their inventory experienced a decline of several thousand dollars overnight, as noted in a report from The Wall Street Journal

Bank of America analyst John Murphy noted that traditional car manufacturers, particularly those without Tesla’s scale in electric cars, are currently facing challenges in terms of profit margins or are losing money on their respective plug-in offerings. With this in mind, Tesla’s recent price cuts might lead to further cost reduction efforts from rival car companies — or even potentially trigger a price war in the EV segment.

“These price cuts are likely to make business even more difficult, just as they are attempting to ramp production of EV offerings,” Murphy noted. 

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A number of veteran automakers have responded somewhat to Tesla’s price cuts. A spokesman for General Motors has noted that the veteran automaker is keeping an eye on Tesla’s strategy, but the lower prices of the S3XY lineup has not had any significant impact on GM. “It does underscore the value of having a broad EV portfolio at multiple price points, which is exactly what we’re developing,” the GM spokesperson noted. 

A spokesperson for Ford, on the other hand, noted that the veteran automaker reported record sales for its Mustang Mach-E all-electric crossover last year. The spokesperson also noted that the demand for its EV lineup, which includes the F-150 Lightning, has been high, and thus, Ford is keeping a close eye on the electric car market to maintain its competitive edge

Data from research firm Motor Intelligence shows that Tesla accounted for about 65% of the total electric vehicle sales in the United States in 2022. That’s far ahead of Ford’s 7.6% and General Motors’ 3.5%. Despite this, both the GM CEO Mary Barra and Ford CEO Jim Farley have set the goal of eventually surpassing Tesla as the top-selling EV in the country at some point in the future.

Tesla’s price cuts, if any, appear to have caused a rise in interest in the company’s electric cars. As per Edmunds, the number of people researching Tesla vehicles increased significantly after the price cuts were announced. Edmunds noted that the Model Y was the second most researched vehicle on their website for the week ending January 15, a vast improvement from its place as the 70th most researched car the week before. Tenet, a firm that specializes in providing financing services to EV buyers, also observed that applications for Tesla vehicle financing tripled soon after the S3XY lineup’s price cuts in the United States were rolled out. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla (TSLA) receives “Buy” rating and $551 PT from Canaccord Genuity

He also maintained a “Buy” rating for TSLA stock over the company’s improving long-term outlook, which is driven by autonomy and robotics.

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Credit: Tesla China

Canaccord Genuity analyst George Gianarikas raised his Tesla (NASDAQ:TSLA) price target from $482 to $551. He also maintained a “Buy” rating for TSLA stock over the company’s improving long-term outlook, which is driven by autonomy and robotics. 

The analyst’s updated note

Gianarikas lowered his 4Q25 delivery estimates but pointed to several positive factors in the Tesla story. He noted that EV adoption in emerging markets is gaining pace, and progress in FSD and the Robotaxi rollout in 2026 represent major upside drivers. Further progress in the Optimus program next year could also add more momentum for the electric vehicle maker. 

“Overall, yes, 4Q25 delivery expectations are being revised lower. However, the reset in the US EV market is laying the groundwork for a more durable and attractive long-term demand environment. 

“At the same time, EV penetration in emerging markets is accelerating, reinforcing Tesla’s potential multi‑year growth runway beyond the US. Global progress in FSD and the anticipated rollout of a larger robotaxi fleet in 2026 are increasingly important components of the Tesla equity story and could provide sentiment tailwinds,” the analyst wrote. 

Tesla’s busy 2026

The upcoming year would be a busy one for Tesla, considering the company’s plans and targets. The autonomous two-seat Cybercab has been confirmed to start production sometime in Q2 2026, as per Elon Musk during the 2025 Annual Shareholder Meeting.

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Apart from this, Tesla is also expected to unveil the next-generation Roadster on April 1, 2026. Tesla is also expected to start high-volume production of the Tesla Semi in Nevada next year. 

Apart from vehicle launches, Tesla has expressed its intentions to significantly ramp the rollout of FSD to several regions worldwide, such as Europe. Plans are also underway to launch more Robotaxi networks in several more key areas across the United States.

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Waymo sues Santa Monica over order to halt overnight charging sessions

In its complaint, Waymo argued that its self-driving cars’ operations do not constitute a public nuisance, and compliance with the city’s order would cause the company irreparable harm.

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Credit: Waymo

Waymo has filed a lawsuit against the City of Santa Monica in Los Angeles County Superior Court, seeking to block an order that requires the company to cease overnight charging at two facilities. 

In its complaint, Waymo argued that its self-driving cars’ operations do not constitute a public nuisance, and compliance with the city’s order would cause the company irreparable harm.

Nuisance claims

As noted in a report from the Los Angeles Times, Waymo’s two charging sites at Euclid Street and Broadway have operated for about a year, supporting the company’s growing fleet with round-the-clock activity. Unfortunately, this has also resulted in residents in the area reportedly being unable to sleep due to incessant beeping from self-driving taxis that are moving in and out of the charging stations around the clock. 

Frustrated residents have protested against the Waymos by blocking the vehicles’ paths, placing cones, and “stacking” cars to create backups. This has also resulted in multiple calls to the police.

Last month, the city issued an order to Waymo and its charging partner, Voltera, to cease overnight operations at the charging locations, stating that the self-driving vehicles’ activities at night were a public nuisance. A December 15 meeting yielded no agreement on mitigations like software rerouting. Waymo proposed changes, but the city reportedly insisted that nothing would satisfy the irate residents.

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“We are disappointed that the City has chosen an adversarial path over a collaborative one. The City’s position has been to insist that no actions taken or proposed by Waymo would satisfy the complaining neighbors and therefore must be deemed insufficient,” a Waymo spokesperson stated.

Waymo pushes back

In its legal complaint, Waymo stated that its “activities at the Broadway Facilities do not constitute a public nuisance.” The company also noted that it “faces imminent and irreparable harm to its operations, employees, and customers” from the city’s order. The suit also stated that the city was fully aware that the Voltera charging sites would be operating around the clock to support Waymo’s self-driving taxis.

The company highlighted over one million trips in Santa Monica since launch, with more than 50,000 rides starting or ending there in November alone. Waymo also criticized the city for adopting a contentious strategy against businesses. 

“The City of Santa Monica’s recent actions are inconsistent with its stated goal of attracting investment. At a time when the City faces a serious fiscal crisis, officials are choosing to obstruct properly permitted investment rather than fostering a ‘ready for business’ environment,” Waymo stated. 

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Tesla FSD v14.2.2 is getting rave reviews from drivers

So far, early testers have reported buttery-smooth drives with confident performance, even at night or on twisty roads.

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Credit: @BLKMDL3/X

Tesla Full Self-Driving (Supervised) v14.2.2 is receiving positive reviews from owners, with several drivers praising the build’s lack of hesitation during lane changes and its smoother decision-making, among others. 

The update, which started rolling out on Monday, also adds features like dynamic arrival pin adjustment. So far, early testers have reported buttery-smooth drives with confident performance, even at night or on twisty roads.

Owners highlight major improvements

Longtime Tesla owner and FSD user @BLKMDL3 shared a detailed 10-hour impression of FSD v14.2.2, noting that the system exhibited “zero lane change hesitation” and “extremely refined” lane choices. He praised Mad Max mode’s performance, stellar parking in locations including ticket dispensers, and impressive canyon runs even in dark conditions.

Fellow FSD user Dan Burkland reported an hour of FSD v14.2.2’s nighttime driving with “zero hesitations” and “buttery smooth” confidence reminiscent of Robotaxi rides in areas such as Austin, Texas. Veteran FSD user Whole Mars Catalog also demonstrated voice navigation via Grok, while Tesla owner Devin Olsen completed a nearly two-hour drive with FSD v14.2.2 in heavy traffic and rain with strong performance.

Closer to unsupervised

FSD has been receiving rave reviews, even from Tesla’s competitors. Xpeng CEO He Xiaopeng, for one, offered fresh praise for FSD v14.2 after visiting Silicon Valley. Following extended test drives of Tesla vehicles running the latest FSD software, He stated that the system has made major strides, reinforcing his view that Tesla’s approach to autonomy is indeed the proper path towards autonomy.

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According to He, Tesla’s FSD has evolved from a smooth Level 2 advanced driver assistance system into what he described as a “near-Level 4” experience in terms of capabilities. While acknowledging that areas of improvement are still present, the Xpeng CEO stated that FSD’s current iteration significantly surpasses last year’s capabilities. He also reiterated his belief that Tesla’s strategy of using the same autonomous software and hardware architecture across private vehicles and robotaxis is the right long-term approach, as it would allow users to bypass intermediate autonomy stages and move closer to Level 4 functionality.

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