Elon Musk
Anti-Musk protests at Tesla store in New York lead to arrests
Authorities say there were hundreds of demonstrators at the scene.
An anti-Elon Musk protest outside a Tesla store in New York over the weekend has led to as many as nine arrests, along with some protestors attempting to prevent some customers from entering the location.
Tesla’s Manhattan store was the target of anti-Musk protests on Saturday, and a report from Reuters notes that police went on to arrest nine demonstrators from the scene. Authorities say there were hundreds of protestors at the site, and crowds of them can be seen in footage from the Tesla location.
The Saturday protests were captured on camera and widely shared on X, showing many demonstrators attempting to stop customers from entering the store. One such customer, Angelo Martinez, can be seen being barred from entering as he attempted to make it to a test drive of the new Model Y, which he had scheduled for Saturday at 1:00 p.m.
The video also shows at least a few protestors who made it all the way inside the store, and certain angles show that some of the glass in front of the store had been shattered.
The event comes amidst broader protests hitting Tesla’s stores around the world over Musk’s recent involvement with U.S. President Donald Trump’s government efficiency department, a re-branded agency the administration has used to slash federal agency workforces in recent weeks.
Last weekend, protestors could be seen at several Tesla stores including those in San Francisco, Washington D.C., two sites in Pennsylvania, and in Sweden, amongst others still.
You can see Martinez arguing with the demonstrators below.
??? BREAKING: TESLA DEALERSHIP OCCUPIED IN MANHATTAN
One agreeable participant even asked why anyone thinks they have a right to stop him from forcefully entering the building, with some reference to the ‘United States of America.’
Source: https://t.co/VH9KOxReAM pic.twitter.com/5nY4fw2B6i
— Mario Nawfal (@MarioNawfal) March 1, 2025
READ MORE ON ANTI-TESLA PROTESTS: Suspect linked to four Tesla store attacks arrested with incendiary devices
Eventually, Martinez says he did manage to get into the Tesla store by roughly 2:15 p.m. with the help of authorities, and he was still able to complete his test drive, though later than planned.
“The new model Y is going to blow people’s minds,” Martinez wrote in a follow-up post on X.
Amidst some misunderstandings about whether he actually had an appointment for the demo drive or not, Martinez also shared a screenshot from the booking, along with providing a full statement as to what happened to him at the demonstration. You can read the full account from Martinez below, as detailed in a post on X on Saturday afternoon.
CONTEXT: MY POV OF WHAT HAPPENED!!
I had an appointment at the Tesla dealership in Manhattan today at 1:00 PM to test drive the new model Y.
Unfortunately I was met by protesters immediately coming down the street in my own Tesla as I was going to park in the parking garage down the street.
I had an appointment at 1 PM but didn’t get to go into the Tesla dealership until around 2:15 PM. As I tried to approach the entrance doors, I realized that there were people laying out in front, blocking the entrance along with MSM to take photos and videos.
There was broken glass from the protestors trying to breach. The tensions were high, people were screaming, yelling, and cursing with huge signs in protest of Elon.
As I approached the entrance to see what was occurring I was met by protestors chanting and yelling over me as I tried to figure out the whole situation. I became frustrated from the situation and pleaded to the protestors to please stop impeding on day to day life.
Once I realized I wouldn’t be able to come through the front, I approached NYPD and asked them what I should do. They had me stand off to the side as they tried to control the situation. I ended up being able to get in contact with the Tesla dealership and they allowed me to come in through the garage where the vehicles were being let out.
I will post the footage of the test drive separately as I want to show the context of what I experienced. These people were sick, mentally ill and didn’t care who they were going to bother in order to make their point.
Attached, you’ll find the email for confirmation of my reservation to test drive the new Model Y.
I hope this gives context to what occurred, and also shows how unhinged these psychopaths are. @elonmusk
Tesla’s Giga Berlin and police are still dealing with a protestor problem
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Elon Musk
The Boring Company’s Vegas Loop moves 82k riders during CONEXPO
The Loop’s feat was highlighted by The Boring Company in a post on its official account on social media platform X.
The Boring Company said its Vegas Loop system transported roughly 82,000 passengers during the recent CONEXPO-CON/AGG construction trade show in Las Vegas. The event was held at the Las Vegas Convention Center (LVCC) from March 3-7, 2026.
The Loop’s feat was highlighted by The Boring Company in a post on its official account on social media platform X.
CONEXPO-CON/AGG 2026
CONEXPO-CON/AGG is one of the largest construction trade shows in North America. This year’s event was quite impressive, attracting more than 140,000 construction professionals from 128 countries across the world.
Considering the number of this year’s attendees, the LVCC Loop seemed to have proven itself to be a very useful transportation solution. A video posted by The Boring Company on its official X account featured attendees expressing their enthusiasm for the underground transport system, with some stating that they would like to see similar tunnels across Las Vegas.
The LVCC Loop is only part of the greater Vegas Loop network, which is actively under construction.
New Vegas Loop extensions
One of the newest additions is a station at the Fontainebleau Las Vegas resort on the Strip. The station is located on level V-1 of the resort’s south valet area, according to a report from the Las Vegas Review-Journal. From the Fontainebleau, passengers can travel free of charge to stations serving the Las Vegas Convention Center, as well as to Loop stations at Encore and Westgate.
The system is also expanding beyond the Strip corridor. In December, The Boring Company began offering Vegas Loop rides to and from Harry Reid International Airport. These trips include a limited above-ground segment after receiving approval from the Nevada Transportation Authority to allow surface street travel tied to Loop operations.
The Boring Company President Steve Davis previously told the Review-Journal that the University Center Loop segment, which is currently under construction, is expected to open in the first quarter of 2026. The extension would allow Loop vehicles to travel beneath Paradise Road between the convention center and the airport, with a planned station just north of Tropicana Avenue.
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