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Tesla is pushing the limits of its proven Gigafactory formula in Texas
Tesla has, for all intents and purposes, developed a strategy for building its Gigafactories in a quick and efficient manner. This was shown in Gigafactory Shanghai, which started mass production of the Made-in-China Model 3 within a year after its groundbreaking ceremony, and in Giga Berlin, which is now also taking form despite the trickle of permits from German authorities.
Tesla’s Gigafactory formula seems to have been inspired by GA4, a “tent”-based Model 3 production line constructed in the Fremont Factory grounds as a way for the company to manufacture more vehicles during a period described by Elon Musk as “production hell.” The concept of GA4 was simple. Cars are progressively assembled as they pass through the sprung structure, while supplies are delivered through the loading bays at the side.
A look at Gigafactory Shanghai suggests that the facility is but a more permanent and evolved form of GA4, from its straightforward vehicle assembly process to its numerous loading bays. This was true for both the first and second phases of the facility, which produce the Model 3 and Model Y, respectively. Giga Shanghai’s construction was extremely rapid, with crews working 24/7 to finish the Phase 1 building’s factory shell. Once this was done, equipment was installed, and trial production of Model 3 test units started.
Gigafactory Berlin appears to be following a relatively similar pattern. During the massive facility’s buildout, it seemed that equipment was only installed after the complex’s buildings themselves were nearing completion. Granted, part of this may be due to the fact that Giga Berlin had to be constructed according to the permits that the facility receives. But despite this, the German plant seems to be progressing at a pattern that is quite similar to its China-based counterpart.
This does not seem to be true for Gigafactory Texas at all. Over the past months and as the facility enters its eighth month of construction, the activities surrounding Giga Texas have been incredibly interesting. In January, shipments from IDRA, the company behind the Model Y’s massive Giga Press in the Fremont Factory, were spotted in the complex. What appeared to be robots for vehicle production lines were spotted not long after.
Recent flyovers of the Gigafactory Texas complex suggest that there is now a steady stream of equipment being delivered and possibly being installed on the site. This was evident in a recently shared video from the Terafactory Texas YouTube channel, which captured images of what seemed to be Model Y Body-in-White machines being moved around the area.
It should be noted that Gigafactory Texas has only been under construction for eight months, and a significant part of its factory shell is yet to be completed. Despite this, Tesla already seems intent on initiating the installation and setup of its production equipment. This includes its Giga Press machines, which would produce the Model Y’s single-piece rear underbody.
This strategy would require a great deal of synchronization, of course. But if successfully done, such a system could result in Giga Texas being built at a rate that’s significantly faster than Giga Shanghai or Gigafactory Berlin.
Overall, it appears that over the years, Tesla has come up with a solid formula that enables the company to build its Gigafactories quickly. But in true Elon Musk fashion, Tesla seems to be determined to improve a proven formula nonetheless. Gigafactory Texas is quite fascinating in this sense, as it could very well be a project that demonstrates once and for all that it takes boldness and a constant urge to innovate to truly change the industry.
Watch a recent flyover of the Gigafactory Texas complex in the video below.
https://youtu.be/kaKI7aMG6_k
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
