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Tesla’s rise in South Korea pushes Hyundai to focus on EVs instead of hydrogen

(Credit: Tesla, Hyundai)

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5 years ago

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In a 2014 book, Hyundai’s then R&D Chief Lee Hyun-soon, who also happens to be the one who developed South Korea’s first gasoline engines, argued that electric vehicles were “not realistic,” and part of this is due to their high battery costs. According to Lee, hydrogen based cars are a better zero emissions alternative, and the technology offered a “bright future.”

Hyundai, together with experienced carmakers such as Toyota and upstart companies like Nikola, bet big on the adoption and spread of hydrogen vehicles. The company launched the Tucson Fuel Cell in 2013 and the NEXO in 2018, both of which garnered a fair amount of optimism. However, this optimism did not translate to sales, and the hydrogen boom that was to come did not come at all. 

Last year, 7,707 hydrogen fuel cell cars were sold globally. In comparison, there were 1.68 million electric vehicles that were sold in 2019, more than 86,000 of which came from Hyundai itself, as per figures from LMC Automotive. Tesla, the leader in EVs today, sold a whopping 367,500 vehicles last year, and that’s with a lineup comprised solely of premium cars. 

Tesla’s expansion has been felt in South Korea. Since the launch of the Model 3, Tesla has spread its reach into the country. In June alone, Tesla had its best month in South Korea, beating Hyundai’s Kona EV and other premium rivals from BMW and Audi. Last month, South Korea’s rental service firm SK Rent-a-Car even announced that it would be adding the Tesla Model 3 to its fleet, simply because new Tesla products were the “most favored” electric cars among its customers. 

In a statement to Reuters, an industry insider stated that Tesla’s rise has caught Hyundai by surprise. “Hyundai did not expect Tesla to dominate the EV market so quickly,” the source said. But with the demand for electric cars being established and highlighted in the country by Tesla’s rise, Hyundai is mobilizing to catch up. An internal union newsletter retrieved by the news outlet, for example, revealed that Hyundai intends to introduce two production lines dedicated to EVs in the near future. The first of these would be introduced as early as next year. 

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Euisun Chung, the leader of the Hyundai Motor Group conglomerate, has reportedly held a series of meetings with his counterparts at Samsung, LG, and SK Group, companies that manufacture batteries and electronic parts. In a statement to Reuters, Hyundai noted that it was collaborating with South Korean battery suppliers to “scale up” its EV production capabilities to compete in the electric car segment better. 

Amidst these strategies, Hyundai has started what appears to be a definitive step away from hydrogen cars to electric vehicles. The company still promotes its hydrogen cars with popular K-pop band BTS, but it only intends to produce two hydrogen vehicles by 2025. In comparison, the company intends to have 23 battery powered cars by then. This was highlighted in a statement last month by Chung, who stated that the company wants to sell 1 million EVs per year, grabbing a global market share of 10%, by 2025. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok

Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

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1 hour ago

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July 16, 2025

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Credit: Tesla

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.

Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.

Tesla debuts hands-free Grok AI with update 2025.26: What you need to know

The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.

Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:

This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.

Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.

Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.

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Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think

Tesla has finally released one key detail about the Supercharger Diner, and it is bigger than what it appears at face-value.

Published

3 hours ago

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July 16, 2025

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tesla-diner-supercharger
Credit: Tesla

Tesla has revealed a key detail of its Supercharger Diner as its launch date appears to be nearing, based on what we are seeing at the site currently.

The Supercharger Diner is located on Santa Monica Boulevard in Los Angeles and was first proposed as an idea by CEO Elon Musk back in 2018. Musk envisioned a drive-in movie-style 1950s-inspired diner that would feature elements such as servers on roller skates, large movie screens, and a menu inspired by classic treats from several decades ago.

A project that first broke ground in 2023, the Supercharger Diner has been in development for over two years, as Tesla performed demolition work at the site back in February of that year.

It has slowly moved forward, and drone footage shot this week seems to show things are nearly up and running. Musk even mentioned that he had eaten at the Diner Supercharger this week.

There are still details that Tesla has yet to announce and confirm. The most important thing is regarding the menu that will be served at the diner.

Tesla has not hinted at what it will be making for patrons at the restaurant, but Musk commended the food and said the diner would be one of the coolest spots in LA.

However, we now have details on another important thing about the restaurant: the hours.

Images taken by Aaron Cash of ABetterTheater.com show the diner will be open 24/7, as it appears on the front doors of the diner:

At first thought, it seems this will operate like any other diner, as many are open for 24 hours a day. Diners typically serve large menus with numerous options, catering to the tastes and moods of anyone who walks in.

People of all walks of life eat at diners, as the food is typically affordable, tasty, and available at any hour to serve those who are night owls or those who work non-typical schedules.

However, Tesla is a bit different, and it seems that this new venture into food service could eventually transition from human servers and cooks to robots, most notably the company’s in-house project of Optimus.

It is something straight out of a Star Wars movie. I can think of Obi-Wan Kenobi visiting Dex in his diner in Attack of the Clones to figure out where a poison dart was sourced from:

Eventually, Optimus will likely be working as an employee in the Tesla Diner, and 24/7 operation will be performed by the humanoid robot that aims to eliminate trivial tasks from humans.

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First glimpse of Tesla Model Y with six seats and extended wheelbase

It’s longer and taller than the regular Model Y, and it has a cool new badge.

Published

6 hours ago

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July 16, 2025

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Credit: Tesla China

Tesla’s extended wheelbase Model Y has been announced by the electric vehicle maker on its official Weibo page in China. At the same time, details of the upcoming vehicle have been listed in the China Ministry of Industry and Information Technology’s (MIIT) new regulatory catalog.

The extended wheelbase Model Y

Tesla announced the upcoming vehicle on its official Weibo page, with the company noting that the new car will be called the “Model Y L.” Images posted by the company showed that the Model Y L will feature a “Model Y” badge with a stylized “Y” graphic. A teaser image of the vehicle taken from its side also emphasizes the extra space that was gained from its extended wheelbase.

The MIIT listing for the Model Y L indicated that the vehicle would be 4,976 mm long, 1,920 mm wide, and 1,668 mm high. Its wheelbase was listed in the MIIT’s catalog as 3,040 mm. In comparison, the new Model Y is currently 4,797 mm long, 1,920 mm wide, and 1,624 mm high, with a wheelbase of 2,890 mm. 

Six seats and some power

Most notably, the extended wheelbase Model Y was listed in the MIIT regulatory catalog as a six-seat model. The vehicle is also listed with the product model number TSL6500BEVBA0, as noted in a CNEV Post report. And as hinted in Tesla China’s Weibo post, the vehicle will be released sometime in the fall.

The Model Y L is listed as a dual motor vehicle with peak power outputs of 142 kW and 198 kW for the front and rear motors. The vehicle is also listed with ternary batteries supplied by LG Energy Solution, and it reportedly weighs 2,088 kilograms (4603 pounds). In comparison, the new Model Y Dual Motor AWD weighs 4391 pounds.

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Tesla China has not hinted at the price of the new Model Y L, though expectations are high that the vehicle will be priced at about RMB 400,000 ($55,764). It also remains to be seen if the Model Y L will also be produced in Tesla’s vehicle factories in the United States and Germany.

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