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Tesla’s race to autonomy: No one said it would be easy

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Need to type up a quick memo before work? Forgot to eat breakfast before driving to school? In just a few years, driving may be a more hands-off endeavor than ever before if companies like Tesla, Uber, Volvo, Alphabet, General Motors, or Ford have anything to do about it. You could be a passenger in your own self-driving car, weaving in and out of traffic with ease and parallel parking like a pro every time. It seems like most every company even tangentially related to cars is pouring money into the race for autonomy.

The freedom of self-driving cars is still heavily dependent on regulatory whim and technological availability, but some are setting demanding goals in an effort to finish first in that race. Tesla for example, plans to showcase its Full Self-Driving Capability by driving one of its fleet cars from California to New York, without human involvement, by the end of this year. But their competitors are moneyed, motivated and many.

 

The Self-Driving Battle Arena

For Uber, success in autonomous driving research could be a sweet distraction from the recent troubles of the company. Its self-driving program has been based in Pittsburgh, right next to Carnegie Mellon with its highly regarded robotics program since it began in 2015. Then-CEO Travis Kalanick was determined to stay on top of the industry. “It starts with understand that the world is going to go self-driving and autonomous,” Kalanick said in a 2016 interview with Business Insider. “So if that’s happening, what would happen if we weren’t a part of that future? If we weren’t part of the autonomy thing? Then the future passes us by basically, in a very expeditious and efficient way.”

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Plagued by lawsuits, investigations, and subsequent executive upheaval that saw Kalanick’s resignation from the enterprise he founded, Uber is still one of the best places for researchers and engineers to work on their projects. The company has armies of vehicles across the country, vast datasets of information from the millions of miles its cars have covered through its ride-hailing branch, and the money to fund its engineers’ work.

This does not mean that Uber’s self-driving program has remained untouched. Waymo, the autonomous car division of Google’s parent company, Alphabet, is currently suing Uber over files allegedly by Anthony Levandowski when he moved from Waymo to Uber. According to Reuters, in recent court filings, Waymo has claimed that Uber knew of the stolen intellectual property and even conspired with Levandowski to use it. Uber denies the allegations and actually fired Levandowski on May 30, claiming he had not cooperated with their internal investigation– and probably hoping to win some goodwill from the judge who has already said Waymo had produced a convincing case.

It is unlikely the scandals will affect the decisions of most researchers to stay with the company. As Wired’s Aarian Marshall points out, the long timeline of building a safe autonomous car makes engineers less likely to leave at a moment’s notice in a period of executive instability. And the branch’s position in Pittsburgh rather than Silicon Valley means the roiling news is less sensationalized and the researchers less affected. The ride-sharing company’s failure to live up to certain promises, including backing one of Pittsburgh’s federal grant proposals or hiring from neighborhoods near its test tracks, have drawn ire from many local activists and politicians, as reported by the New York Times. Even so, it has helped the city break away from its steel past and into a high-tech future.

Meanwhile, Uber’s main competitor in the ride-sharing industry, Lyft, has been making strides to continue chipping away Uber’s monopoly in any field, including self-driving cars, as Uber deals with scandal after scandal. As reported by Recode, Lyft is steadily gaining ground on Uber in terms of the share of ride-hailing app downloads as its ratings in the IOS App Store rise and Uber’s falls. This recent shift in market share comes as Waymo and Lyft start a new partnership that will combine Waymo’s advanced technology with Lyft’s vast amounts of data on people, where and how they drive. “Lyft’s vision and commitment to improving the ways cities move with help Waymo’s self-driving technology reach more people, in more places,” a Waymo spokesperson told Wired. Extending Waymo’s dataset beyond the few cities, including Phoenix and Pittsburgh, allows the enterprise to collect the small details of average people’s driving habits much faster and accurately than its test drives around Silicon Valley will.

But despite Waymo’s eight years of self-driving research, it still has to play catch up to Uber in some regards. Waymo just started testing autonomous trucks earlier this month, while Uber first used a self-driving truck to deliver a shipment last August, advancing its technology quickly after it snatched up the self-driving truck startup Otto—founded by Anthony Levandowski after he left Waymo— in January of 2016. Yet, Waymo has the benefit of its parent company’s huge cash reserves and data.

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Growing Pains

Tesla is moving its autonomous program forward at an increasingly demanding pace, trying to meet that goal of driving from Los Angeles to New York by the end of this year. It, like Uber, is going through some executive shakeup: after just six months with Tesla, Chris Lattner, Vice President of its Autopilot Software program, left the company after reported tensions with Elon Musk. Tesla explained that the former Apple engineer was not a “good fit.” It stands to mention that working under Musk is notoriously a high-pressure gig. According to LinkedIn Insights, the average tenure of a Tesla employee is only 2.2 years, while companies like General Motors keeps its employees for almost 9. But Lattner’s exit is just one example of many of talented Tesla self-driving engineers leaving the company or being poached by the competition, like Waymo.

While Autopilot can do many impressive things— change lanes, brake before obstacles, and generally act as a rational human driver— it is far from perfect. The program is still technically in “public beta” testing, and rated by the National Transportation Safety Board as a 2 out of 5 on its scale of autonomy.

The fatal crash of a Model S owner Joshua Brown in May 2016 serves as a good reminder that drivers are cautioned to pay attention and keep their hands on the wheel at all times while using Autopilot. Tesla’s driving-assist feature, at the time, could not distinguish the difference between the bright sky and the white truck. Tesla and Autopilot were cleared of responsibility by the NTSB because Brown was given several warnings to take back control of the wheel. But it is a poignant example that Autopilot does not function as a self-driving car and still requires a driver’s full attention. After the accident, Tesla was forced to start developing its own hardware for Autopilot. Mobileye, which previously supplied Tesla’s image processing chips, ended its partnership in a public spat with Musk.

According to Lattner’s public resume, the transition to its own hardware presented “many tough challenges” to the Tesla team. Musk commented to shareholders in June that Tesla is “almost there in terms of exceeding the ability” of the original hardware. All of Tesla’s vehicles in production, including the upcoming Model 3, have the capability to engage Autopilot (for a price) and the necessary hardware to enable full self-driving someday. Autopilot will continue using the camera-based system that Tesla swears by, even as most of the industry focuses on developing LiDAR technology based on light and lasers.

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And while Tesla prefers to work mostly alone, the rest of the industry is also pairing up, making deals, partnerships, and contracts between manufacturers, data giants, and service teams. Musk is taking a move out of Steve Jobs’ playbook by vertically integrating everything within the business, from top-to-bottom. Waymo and Honda, Lyft and Waymo, Autoliv and Volvo, Hertz and Apple, Intel and Mobileye, Audi and NVIDIA, and almost every other combination you could think of. Predictions for when the first company will reach the finish line range from within a year to two decades from now. And even if the car is made, there is still the question of if cities and states will allow autonomous vehicles to drive on their streets. The technology is closer than ever, but for now, please keep your eyes on the road.

 

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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

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Credit: Michał Gapiński/YouTube

Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.

However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.

The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.

Back in NovemberBloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.

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Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.

Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.

While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.

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Tesla gets updated “Apple CarPlay” hack that can work on new models

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.

With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.

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Tesla brings closure to Model Y moniker with launch of new trim level

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Credit: Tesla

With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.

Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.

Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.

The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.

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Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.

There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.

“Standard” carried a negative connotation in marketing

Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.

Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.

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Simplifying the overall naming structure for less confusion

The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.

Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.

Elevating brand perception and protecting perceived value

Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.

Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.

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You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:

@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper

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Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal

Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.

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Credit: Tesla China

A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup. 

Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.

“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.

Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.

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In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.

Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.

While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.

SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility. 

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