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Tesla’s race to autonomy: No one said it would be easy
Need to type up a quick memo before work? Forgot to eat breakfast before driving to school? In just a few years, driving may be a more hands-off endeavor than ever before if companies like Tesla, Uber, Volvo, Alphabet, General Motors, or Ford have anything to do about it. You could be a passenger in your own self-driving car, weaving in and out of traffic with ease and parallel parking like a pro every time. It seems like most every company even tangentially related to cars is pouring money into the race for autonomy.
The freedom of self-driving cars is still heavily dependent on regulatory whim and technological availability, but some are setting demanding goals in an effort to finish first in that race. Tesla for example, plans to showcase its Full Self-Driving Capability by driving one of its fleet cars from California to New York, without human involvement, by the end of this year. But their competitors are moneyed, motivated and many.
The Self-Driving Battle Arena
For Uber, success in autonomous driving research could be a sweet distraction from the recent troubles of the company. Its self-driving program has been based in Pittsburgh, right next to Carnegie Mellon with its highly regarded robotics program since it began in 2015. Then-CEO Travis Kalanick was determined to stay on top of the industry. “It starts with understand that the world is going to go self-driving and autonomous,” Kalanick said in a 2016 interview with Business Insider. “So if that’s happening, what would happen if we weren’t a part of that future? If we weren’t part of the autonomy thing? Then the future passes us by basically, in a very expeditious and efficient way.”
Plagued by lawsuits, investigations, and subsequent executive upheaval that saw Kalanick’s resignation from the enterprise he founded, Uber is still one of the best places for researchers and engineers to work on their projects. The company has armies of vehicles across the country, vast datasets of information from the millions of miles its cars have covered through its ride-hailing branch, and the money to fund its engineers’ work.
This does not mean that Uber’s self-driving program has remained untouched. Waymo, the autonomous car division of Google’s parent company, Alphabet, is currently suing Uber over files allegedly by Anthony Levandowski when he moved from Waymo to Uber. According to Reuters, in recent court filings, Waymo has claimed that Uber knew of the stolen intellectual property and even conspired with Levandowski to use it. Uber denies the allegations and actually fired Levandowski on May 30, claiming he had not cooperated with their internal investigation– and probably hoping to win some goodwill from the judge who has already said Waymo had produced a convincing case.
It is unlikely the scandals will affect the decisions of most researchers to stay with the company. As Wired’s Aarian Marshall points out, the long timeline of building a safe autonomous car makes engineers less likely to leave at a moment’s notice in a period of executive instability. And the branch’s position in Pittsburgh rather than Silicon Valley means the roiling news is less sensationalized and the researchers less affected. The ride-sharing company’s failure to live up to certain promises, including backing one of Pittsburgh’s federal grant proposals or hiring from neighborhoods near its test tracks, have drawn ire from many local activists and politicians, as reported by the New York Times. Even so, it has helped the city break away from its steel past and into a high-tech future.
Meanwhile, Uber’s main competitor in the ride-sharing industry, Lyft, has been making strides to continue chipping away Uber’s monopoly in any field, including self-driving cars, as Uber deals with scandal after scandal. As reported by Recode, Lyft is steadily gaining ground on Uber in terms of the share of ride-hailing app downloads as its ratings in the IOS App Store rise and Uber’s falls. This recent shift in market share comes as Waymo and Lyft start a new partnership that will combine Waymo’s advanced technology with Lyft’s vast amounts of data on people, where and how they drive. “Lyft’s vision and commitment to improving the ways cities move with help Waymo’s self-driving technology reach more people, in more places,” a Waymo spokesperson told Wired. Extending Waymo’s dataset beyond the few cities, including Phoenix and Pittsburgh, allows the enterprise to collect the small details of average people’s driving habits much faster and accurately than its test drives around Silicon Valley will.
But despite Waymo’s eight years of self-driving research, it still has to play catch up to Uber in some regards. Waymo just started testing autonomous trucks earlier this month, while Uber first used a self-driving truck to deliver a shipment last August, advancing its technology quickly after it snatched up the self-driving truck startup Otto—founded by Anthony Levandowski after he left Waymo— in January of 2016. Yet, Waymo has the benefit of its parent company’s huge cash reserves and data.
Growing Pains
Tesla is moving its autonomous program forward at an increasingly demanding pace, trying to meet that goal of driving from Los Angeles to New York by the end of this year. It, like Uber, is going through some executive shakeup: after just six months with Tesla, Chris Lattner, Vice President of its Autopilot Software program, left the company after reported tensions with Elon Musk. Tesla explained that the former Apple engineer was not a “good fit.” It stands to mention that working under Musk is notoriously a high-pressure gig. According to LinkedIn Insights, the average tenure of a Tesla employee is only 2.2 years, while companies like General Motors keeps its employees for almost 9. But Lattner’s exit is just one example of many of talented Tesla self-driving engineers leaving the company or being poached by the competition, like Waymo.
While Autopilot can do many impressive things— change lanes, brake before obstacles, and generally act as a rational human driver— it is far from perfect. The program is still technically in “public beta” testing, and rated by the National Transportation Safety Board as a 2 out of 5 on its scale of autonomy.
The fatal crash of a Model S owner Joshua Brown in May 2016 serves as a good reminder that drivers are cautioned to pay attention and keep their hands on the wheel at all times while using Autopilot. Tesla’s driving-assist feature, at the time, could not distinguish the difference between the bright sky and the white truck. Tesla and Autopilot were cleared of responsibility by the NTSB because Brown was given several warnings to take back control of the wheel. But it is a poignant example that Autopilot does not function as a self-driving car and still requires a driver’s full attention. After the accident, Tesla was forced to start developing its own hardware for Autopilot. Mobileye, which previously supplied Tesla’s image processing chips, ended its partnership in a public spat with Musk.
According to Lattner’s public resume, the transition to its own hardware presented “many tough challenges” to the Tesla team. Musk commented to shareholders in June that Tesla is “almost there in terms of exceeding the ability” of the original hardware. All of Tesla’s vehicles in production, including the upcoming Model 3, have the capability to engage Autopilot (for a price) and the necessary hardware to enable full self-driving someday. Autopilot will continue using the camera-based system that Tesla swears by, even as most of the industry focuses on developing LiDAR technology based on light and lasers.
And while Tesla prefers to work mostly alone, the rest of the industry is also pairing up, making deals, partnerships, and contracts between manufacturers, data giants, and service teams. Musk is taking a move out of Steve Jobs’ playbook by vertically integrating everything within the business, from top-to-bottom. Waymo and Honda, Lyft and Waymo, Autoliv and Volvo, Hertz and Apple, Intel and Mobileye, Audi and NVIDIA, and almost every other combination you could think of. Predictions for when the first company will reach the finish line range from within a year to two decades from now. And even if the car is made, there is still the question of if cities and states will allow autonomous vehicles to drive on their streets. The technology is closer than ever, but for now, please keep your eyes on the road.
News
Tesla makes big Full Self-Driving change to reflect future plans
Tesla made a dramatic change to the Online Design Studio to show its plans for Full Self-Driving, a major part of the company’s plans moving forward, as CEO Elon Musk has been extremely clear on the direction moving forward.
With Tesla taking a stand and removing the ability to purchase Full Self-Driving outright next month, it is already taking steps to initiate that with owners and potential buyers.
On Thursday night, the company updated its Online Design Studio to reflect that in a new move that now lists the three purchase options that are currently available: Monthly Subscription, One-Time Purchase, or Add Later:
🚨 Check out the change Tesla made to its Online Design Studio:
It now lists the Monthly Subscription as an option for Full Self-Driving
It also shows the outright purchase option as expiring on February 14 pic.twitter.com/pM6Svmyy8d
— TESLARATI (@Teslarati) January 23, 2026
This change replaces the former option for purchasing Full Self-Driving at the time of purchase, which was a simple and single box to purchase the suite outright. Subscriptions were activated through the vehicle exclusively.
However, with Musk announcing that Tesla would soon remove the outright purchase option, it is clearer than ever that the Subscription plan is where the company is headed.
The removal of the outright purchase option has been a polarizing topic among the Tesla community, especially considering that there are many people who are concerned about potential price increases or have been saving to purchase it for $8,000.
This would bring an end to the ability to pay for it once and never have to pay for it again. With the Subscription strategy, things are definitely going to change, and if people are paying for their cars monthly, it will essentially add $100 per month to their payment, pricing some people out. The price will increase as well, as Musk said on Thursday, as it improves in functionality.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Those skeptics have grown concerned that this will actually lower the take rate of Full Self-Driving. While it is understandable that FSD would increase in price as the capabilities improve, there are arguments for a tiered system that would allow owners to pay for features that they appreciate and can afford, which would help with data accumulation for the company.
Musk’s new compensation package also would require Tesla to have 10 million active FSD subscriptions, but people are not sure if this will move the needle in the correct direction. If Tesla can potentially offer a cheaper alternative that is not quite unsupervised, things could improve in terms of the number of owners who pay for it.
News
Tesla Model S completes first ever FSD Cannonball Run with zero interventions
The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end with no interventions.
A Tesla Model S has completed the first-ever full Cannonball Run using Full Self-Driving (FSD), traveling from Los Angeles to New York with zero interventions. The coast-to-coast drive marked the first time Tesla’s FSD system completed the iconic, 3,000-mile route end to end, fulfilling a long-discussed benchmark for autonomy.
A full FSD Cannonball Run
As per a report from The Drive, a 2024 Tesla Model S with AI4 and FSD v14.2.2.3 completed the 3,081-mile trip from Redondo Beach in Los Angeles to midtown Manhattan in New York City. The drive was completed by Alex Roy, a former automotive journalist and investor, along with a small team of autonomy experts.
Roy said FSD handled all driving tasks for the entirety of the route, including highway cruising, lane changes, navigation, and adverse weather conditions. The trip took a total of 58 hours and 22 minutes at an average speed of 64 mph, and about 10 hours were spent charging the vehicle. In later comments, Roy noted that he and his team cleaned out the Model S’ cameras during their stops to keep FSD’s performance optimal.
History made
The historic trip was quite impressive, considering that the journey was in the middle of winter. This meant that FSD didn’t just deal with other cars on the road. The vehicle also had to handle extreme cold, snow, ice, slush, and rain.
As per Roy in a post on X, FSD performed so well during the trip that the journey would have been completed faster if the Model S did not have people onboard. “Elon Musk was right. Once an autonomous vehicle is mature, most human input is error. A comedy of human errors added hours and hundreds of miles, but FSD stunned us with its consistent and comfortable behavior,” Roy wrote in a post on X.
Roy’s comments are quite notable as he has previously attempted Cannonball Runs using FSD on December 2024 and February 2025. Neither were zero intervention drives.
Elon Musk
Tesla removes Autopilot as standard, receives criticism online
The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders.
Tesla removed its basic Autopilot package as a standard feature in the United States. The move leaves only Traffic Aware Cruise Control as standard equipment on new Tesla orders, and shifts the company’s strategy towards paid Full Self-Driving subscriptions.
Tesla removes Autopilot
As per observations from the electric vehicle community on social media, Tesla no longer lists Autopilot as standard in its vehicles in the U.S. This suggests that features such as lane-centering and Autosteer have been removed as standard equipment. Previously, most Tesla vehicles came with Autopilot by default, which offers Traffic-Aware Cruise Control and Autosteer.
The change resulted in backlash from some Tesla owners and EV observers, particularly as competing automakers, including mainstream players like Toyota, offer features like lane-centering as standard on many models, including budget vehicles.
That being said, the removal of Autopilot suggests that Tesla is concentrating its autonomy roadmap around FSD subscriptions rather than bundled driver-assistance features. It would be interesting to see how Tesla manages its vehicles’ standard safety features, as it seems out of character for Tesla to make its cars less safe over time.
Musk announces FSD price increases
Following the Autopilot changes, Elon Musk stated on X that Tesla is planning to raise subscription prices for FSD as its capabilities improve. In a post on X, Musk stated that the current $99-per-month price for supervised FSD would increase over time, especially as the system itself becomes more robust.
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (Unsupervised FSD),” Musk wrote.
At the time of his recent post, Tesla still offers FSD as a one-time purchase for $8,000, but Elon Musk has confirmed that this option will be discontinued on February 14, leaving subscriptions as the only way to access the system.


