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Tesla’s monster rally propels Elon Musk past anti-EV oil baron Charles Koch in net worth

Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. (Credit: MKBHD/YouTube)

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Tesla stock has been on a tear recently, with the company receiving a boost from its stellar second quarter delivery numbers. But even before TSLA shares hit new all-time highs on Thursday’s intraday, the electric car maker’s rise ended up pushing CEO Elon Musk a bit higher up on the Bloomberg Billionaires Index, thanks to his net worth of $53.4B as of Thursday. With this, Musk actually ended up surpassing the net worth of the US’ premier oil baron, Charles Koch, who is listed in the Index with a net worth of $51.5B. 

As of Thursday, Musk stands as the 16th richest person in the world. Koch, meanwhile, stands as the 18th on the list. Granted, Musk’s net worth is tied directly to Tesla and SpaceX’s valuation. However, Musk’s rank today does stand as a symbolic victory for the CEO, considering that he and Koch could not be any more different with regards to their stance on the environment

https://twitter.com/ElonsWorld/status/1278428133155393542?s=20
https://twitter.com/ElonsWorld/status/1278453875217965056?s=20

Charles Koch is the chairman and chief executive of Koch Industries, which is widely considered as the second-largest closely held business in the United States, operating in oil refining, pipelines, commodities trading, ranching, and paper pulp, among others. Charles Koch and his brother, the late David Koch, are regarded as oil barons, and both have been active in promoting the fossil fuel industry.

Musk and the Koch brothers actually bumped heads somewhat back in 2016, following a report from The Huffington Post alleging that the oil barons were funding efforts to strike back against the rising popularity of electric vehicles, one of them being the Tesla Model S. The HuffPost report, citing refining industry sources, noted that a Koch Industries board member and veteran energy lobbyist will be involved in the anti-EV initiative. 

Incidentally, the Institute for Energy Research (IER), a firm registered by Charles Koch and energy expert Robert L. Bradley Jr., actually published an attack against the Tesla Powerwall, claiming that the home battery system (which was then at its Gen 1 version then) would take nearly 40 years to pay off. This prompted a response from Tesla, which called the IER report “elementary at best.” 

Elon Musk personally responded to The Huffington Post report as well, expressing dismay at the Koch’s anti-EV initiative. In a follow up post, Musk highlighted that the fossil fuel companies, as well as vehicles that run on the internal combustion engine, are actually “heavily subsidized via oil company tax credits,” as well as “unpaid public health costs.”

Tesla stock has risen further on Thursday’s trading, propelled by the company’s positive Q2 report. With this in mind, Elon Musk may very well rise further in the billionaires’ list soon. Interestingly enough, Musk is known to invest most of his wealth on his own company’s projects. Thus, it appears safe to assume that most of the CEO’s fortune today would likely be used to either accelerate Tesla’s mission of ramping sustainable technology, or SpaceX’s mission of making humans multiplanetary. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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