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Aspiring Tesla rival Byton claims better tech, break even goal in 2-3 years after first EV production

(Credit: Byton)

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Like several aspiring Tesla rivals before it, Byton aims to beat the Silicon Valley-based electric car maker at its own game. This means better tech, a lower price point, and a solid path to profitability without any of the growing pains that Tesla experienced over the years. Byton CEO Daniel Kirchert believes that his company has the goods to meet these goals, and perhaps even more. 

In a recent interview, Kirchert noted that when preparing the M-Byte, Byton’s first vehicle, the CEO stated that the company focused so much on tech that it is poised to outdo Tesla in the segment. “We tried to jump at least one or two steps further,” he said, emphasizing that the company wanted to create a “smart device on wheels” with its first production vehicle. 

Byton caught headlines when it unveiled its first concept vehicle’s interior, which was dominated by a massive display that stretched across the dashboard. The company has adopted this design on the M-Byte, which will likely be a competitor to the Tesla Model Y, Jaguar I-PACE, and the Ford Mustang Mach-E. Thus, the vehicle will have a 48-inch dashboard display, a touchpad on the steering wheel, and over-the-air updates. 

For the Byton CEO, the M-Byte’s interior concept will be a “game-changer.” Far from being distracting, Kirchert stated that the 48-inch display would be the complete opposite of distracting. He noted that the massive screen would not obstruct the driver’s view while allowing drivers to quickly move their eyes from the road to the display and back. And since the display is 48 inches, it would be easier to read and comprehend the information on the screen. 

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But this is not all. The CEO also noted that it intends to avoid Tesla’s mistakes with the Model 3’s mass production, which was overly-automated at first. Thus, the company will follow tried and tested methods to build its cars. This, according to Kirchert, will allow Byton’s vehicles to have the same level of build quality with Germany’s best, such as Mercedes-Benz and BMW. In what appeared to be a slight stab at Tesla, the CEO also mentioned that the company would break even far quicker than the Elon Musk-led company. 

“We were convinced right from the beginning that we won’t have 10 or 15 years to reach break-even,” he said. A company representative has further noted that Byton is aiming to reach the break-even point two to three years after it starts selling the M-Byte. 

To make this possible, Kirchert noted that Byton would have to mass-produce the M-Byte in large numbers. This is the primary reason why the company is pricing the all-electric SUV at around $50,000, which is closer to the Model Y than other premium rivals like the Jaguar I-PACE. 

It should be noted that while the Byton CEO’s statements are very optimistic, it is far more challenging to walk the walk than it is to talk the talk. Byton is not the only aspiring Tesla rival that has emerged. The line is long with companies such as Faraday Future and Lucid Motors. But despite the emergence of these companies, as well as the arrival of competing cars from established automakers such as the Audi e-tron, there are very few legitimate competitors to Tesla’s electric vehicles, even older ones like the Model S and Model X. 

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With this in mind, Byton may still need to learn a thing or two in practice before it can have a legitimate shot at beating Tesla at its own game. Still, the arrival of the M-Byte should be welcomed, as it is yet another electric vehicle that can help in getting petrol-powered SUVs off the road.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla expands Unsupervised Robotaxi service to two new cities

This expansion builds directly on Tesla’s existing operations. Robotaxi has been ramping unsupervised rides in Austin for months and maintains activity in the San Francisco Bay Area.

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Credit: Tesla

Tesla has taken a major step forward in its autonomous ride-hailing ambitions.

On April 18, the company’s official Robotaxi account announced that Robotaxi service is now rolling out in Dallas and Houston, Texas. The update signals the rapid scaling of unsupervised autonomous operations in the Lone Star State.

The announcement includes a compelling 14-second video captured from inside a Model Y. Shot from the passenger perspective, the footage shows the vehicle navigating suburban roads in both cities with zero driver intervention, with no Safety Monitor to be seen.

Tesla also shared geofence maps highlighting the initial service areas: a compact zone in Houston covering parts of Willowbrook and Jersey Village, and a similarly defined area in Dallas near Highland Park and central neighborhoods.

This expansion builds directly on Tesla’s existing operations. Robotaxi has been ramping unsupervised rides in Austin for months and maintains activity in the San Francisco Bay Area.

With Dallas and Houston now live, Texas hosts three active hubs—an impressive concentration that triples the company’s Lone Star footprint in just weeks. The move aligns with Tesla’s Q4 2025 earnings guidance, which outlined a broader H1 2026 rollout across seven U.S. cities, including Phoenix, Miami, Orlando, Tampa, and Las Vegas.

Texas offers favorable regulations, high ride-share demand, and relatively straightforward suburban-to-urban driving patterns ideal for early autonomous scaling. While initial geofences appear modest—roughly 25 square miles per city—Tesla has historically expanded these zones quickly as it gathers real-world data.

Tesla confirms Robotaxi expansion plans with new cities and aggressive timeline

Unsupervised operation marks a critical milestone: passengers can summon, ride, and exit without safety drivers, a leap beyond many competitors still requiring human oversight.

For Tesla, the implications are significant. Successful scaling in major metros could accelerate the transition to a fully driverless fleet, unlocking new revenue streams and validating years of Full Self-Driving investment.

Riders gain convenient, potentially lower-cost mobility, while the company edges closer to Elon Musk’s vision of Robotaxis transforming urban transport.

As Tesla pushes into more cities this year, today’s launch in Dallas and Houston underscores its momentum. Hopefully, Tesla will be able to expand unsupervised rides to another U.S. state soon, which will mark yet another chapter in this short-but-encouraging Robotaxi story.

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Tesla is pushing Robotaxi features to owner cars with Spring Update

Tesla has quietly begun rolling out one of its most forward-looking Robotaxi-inspired features to existing customer vehicles.

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Tesla is starting to push Robotaxi features to owner cars, and the first instances are coming as the Spring 2026 Update starts to roll out.

Tesla has quietly begun rolling out one of its most forward-looking Robotaxi-inspired features to existing customer vehicles.

With the 2026 Spring Update (version 2026.14+), the rear passenger display now features a fully interactive navigation map that works while the car is driving — a capability previously reserved for Tesla Robotaxi.

Until now, Tesla’s rear displays have been largely limited to media controls, climate settings, and static route overviews. The new interactive map transforms the backseat into an active navigation hub, exactly the kind of passenger-first interface Tesla has been prototyping for its driverless fleet.

In a Robotaxi, where no one sits behind the wheel, every rider will need intuitive, real-time map access. By shipping this UI into thousands of owner cars months ahead of the Cybercab’s planned unveiling, Tesla is stress-testing the software in real-world conditions and giving loyal customers an early taste of the autonomous future.

The rollout is still in its early wave. Only a small number of vehicles have received 2026.14.1 so far, but the feature is expected to expand rapidly in the coming weeks. Owners of Model S, Model X, Model 3, Model Y, and Cybertruck are all eligible.

For buyers of the new Signature Edition Model S and X Plaid vehicles — whose deliveries begin in May — the update will likely arrive shortly after they take delivery, meaning the final chapter of Tesla’s flagship lineup will ship with cutting-edge Robotaxi preview tech baked in.

Elon Musk has long emphasized that Tesla ships supporting infrastructure well before new products launch. This rear-map rollout is a textbook example of that philosophy — quietly preparing both the software and the customer base for a world of fully driverless rides.

While the interactive map may seem like a modest convenience upgrade on the surface, its deeper purpose is unmistakable. Tesla is using its massive installed base of vehicles as a proving ground for the exact passenger experience that will define the Robotaxi era.

For current owners, it’s a free preview of tomorrow’s mobility; for the company, it’s invaluable data and real-world validation before the Cybercab hits the streets.

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Tesla Cybertruck sales bolstered by bold Musk move, report claims

If accurate, that means nearly one in every five Cybertrucks registered in the quarter was transferred internally within Musk’s business empire. The purchases, valued at more than $100 million, have continued into 2026.

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Credit: Cybertruck | X

A new report from Bloomberg claims Tesla Cybertruck sales were inflated by internal buyers, meaning companies owned by CEO Elon Musk, and most notably, SpaceX.

According to a new registration data analysis, a significant portion of the fourth quarter’s Cybertruck sales came from Musk companies.

In the fourth quarter of 2025, 7,071 Cybertrucks were registered in the United States. SpaceX, Musk’s rocket and satellite company, accounted for 1,279 of those vehicles—more than 18 percent of the total. Musk’s additional ventures, including xAI, the Boring Company, and Neuralink, acquired another 60 trucks during the same period.

Tesla Cybertruck just won a rare and elusive crash safety honor

If accurate, that means nearly one in every five Cybertrucks registered in the quarter was transferred internally within Musk’s business empire. The purchases, valued at more than $100 million, have continued into 2026.

These internal sales supplemented the Cybertruck’s overall performance for the quarter, as without them, sales would have plunged 51 percent. The vehicle, which has repeatedly been called “the best product Tesla has ever made,” has fallen short of expectations due to pricing.

When first unveiled back in 2019, Tesla had a $39,990, $49,990, and $69,990 configuration for sale. Those prices inflated significantly as the truck was not released to customers until 2023. Those who had placed orders for affordable configurations were priced out.

Sam Fiorani, VP of Global Vehicle Forecasting at AutoForecast Solutions, said, “Tesla is running out of buyers for the Cybertruck.” In reality, there are probably a lot of buyers, but they simply cannot afford the truck at its current price point.

The Cybertruck was supposed to broaden Tesla’s appeal beyond its core lineup of sleek sedans and SUVs. While it has done a lot for brand notoriety, it has not lived up to its monumental expectations, and it’s simply because the truck has not been as available as most had thought.

The truck is still the best-selling electric pickup in the country, outpacing rivals like the Ford F-150 Lightning and Chevrolet Silverado EV. It is also not uncommon for companies to use their own vehicles for internal operations, like Ford using its own Transit van for Mobile Service.

However, this much inventory of Cybertrucks being purchased by Musk’s companies is not what you love to see as a fan or investor.

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