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Aspiring Tesla rival Byton claims better tech, break even goal in 2-3 years after first EV production
Like several aspiring Tesla rivals before it, Byton aims to beat the Silicon Valley-based electric car maker at its own game. This means better tech, a lower price point, and a solid path to profitability without any of the growing pains that Tesla experienced over the years. Byton CEO Daniel Kirchert believes that his company has the goods to meet these goals, and perhaps even more.
In a recent interview, Kirchert noted that when preparing the M-Byte, Byton’s first vehicle, the CEO stated that the company focused so much on tech that it is poised to outdo Tesla in the segment. “We tried to jump at least one or two steps further,” he said, emphasizing that the company wanted to create a “smart device on wheels” with its first production vehicle.
Byton caught headlines when it unveiled its first concept vehicle’s interior, which was dominated by a massive display that stretched across the dashboard. The company has adopted this design on the M-Byte, which will likely be a competitor to the Tesla Model Y, Jaguar I-PACE, and the Ford Mustang Mach-E. Thus, the vehicle will have a 48-inch dashboard display, a touchpad on the steering wheel, and over-the-air updates.
For the Byton CEO, the M-Byte’s interior concept will be a “game-changer.” Far from being distracting, Kirchert stated that the 48-inch display would be the complete opposite of distracting. He noted that the massive screen would not obstruct the driver’s view while allowing drivers to quickly move their eyes from the road to the display and back. And since the display is 48 inches, it would be easier to read and comprehend the information on the screen.
But this is not all. The CEO also noted that it intends to avoid Tesla’s mistakes with the Model 3’s mass production, which was overly-automated at first. Thus, the company will follow tried and tested methods to build its cars. This, according to Kirchert, will allow Byton’s vehicles to have the same level of build quality with Germany’s best, such as Mercedes-Benz and BMW. In what appeared to be a slight stab at Tesla, the CEO also mentioned that the company would break even far quicker than the Elon Musk-led company.
“We were convinced right from the beginning that we won’t have 10 or 15 years to reach break-even,” he said. A company representative has further noted that Byton is aiming to reach the break-even point two to three years after it starts selling the M-Byte.
To make this possible, Kirchert noted that Byton would have to mass-produce the M-Byte in large numbers. This is the primary reason why the company is pricing the all-electric SUV at around $50,000, which is closer to the Model Y than other premium rivals like the Jaguar I-PACE.
It should be noted that while the Byton CEO’s statements are very optimistic, it is far more challenging to walk the walk than it is to talk the talk. Byton is not the only aspiring Tesla rival that has emerged. The line is long with companies such as Faraday Future and Lucid Motors. But despite the emergence of these companies, as well as the arrival of competing cars from established automakers such as the Audi e-tron, there are very few legitimate competitors to Tesla’s electric vehicles, even older ones like the Model S and Model X.
With this in mind, Byton may still need to learn a thing or two in practice before it can have a legitimate shot at beating Tesla at its own game. Still, the arrival of the M-Byte should be welcomed, as it is yet another electric vehicle that can help in getting petrol-powered SUVs off the road.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
