News
Aspiring Tesla rival Byton claims better tech, break even goal in 2-3 years after first EV production
Like several aspiring Tesla rivals before it, Byton aims to beat the Silicon Valley-based electric car maker at its own game. This means better tech, a lower price point, and a solid path to profitability without any of the growing pains that Tesla experienced over the years. Byton CEO Daniel Kirchert believes that his company has the goods to meet these goals, and perhaps even more.
In a recent interview, Kirchert noted that when preparing the M-Byte, Byton’s first vehicle, the CEO stated that the company focused so much on tech that it is poised to outdo Tesla in the segment. “We tried to jump at least one or two steps further,” he said, emphasizing that the company wanted to create a “smart device on wheels” with its first production vehicle.
Byton caught headlines when it unveiled its first concept vehicle’s interior, which was dominated by a massive display that stretched across the dashboard. The company has adopted this design on the M-Byte, which will likely be a competitor to the Tesla Model Y, Jaguar I-PACE, and the Ford Mustang Mach-E. Thus, the vehicle will have a 48-inch dashboard display, a touchpad on the steering wheel, and over-the-air updates.
For the Byton CEO, the M-Byte’s interior concept will be a “game-changer.” Far from being distracting, Kirchert stated that the 48-inch display would be the complete opposite of distracting. He noted that the massive screen would not obstruct the driver’s view while allowing drivers to quickly move their eyes from the road to the display and back. And since the display is 48 inches, it would be easier to read and comprehend the information on the screen.
But this is not all. The CEO also noted that it intends to avoid Tesla’s mistakes with the Model 3’s mass production, which was overly-automated at first. Thus, the company will follow tried and tested methods to build its cars. This, according to Kirchert, will allow Byton’s vehicles to have the same level of build quality with Germany’s best, such as Mercedes-Benz and BMW. In what appeared to be a slight stab at Tesla, the CEO also mentioned that the company would break even far quicker than the Elon Musk-led company.
“We were convinced right from the beginning that we won’t have 10 or 15 years to reach break-even,” he said. A company representative has further noted that Byton is aiming to reach the break-even point two to three years after it starts selling the M-Byte.
To make this possible, Kirchert noted that Byton would have to mass-produce the M-Byte in large numbers. This is the primary reason why the company is pricing the all-electric SUV at around $50,000, which is closer to the Model Y than other premium rivals like the Jaguar I-PACE.
It should be noted that while the Byton CEO’s statements are very optimistic, it is far more challenging to walk the walk than it is to talk the talk. Byton is not the only aspiring Tesla rival that has emerged. The line is long with companies such as Faraday Future and Lucid Motors. But despite the emergence of these companies, as well as the arrival of competing cars from established automakers such as the Audi e-tron, there are very few legitimate competitors to Tesla’s electric vehicles, even older ones like the Model S and Model X.
With this in mind, Byton may still need to learn a thing or two in practice before it can have a legitimate shot at beating Tesla at its own game. Still, the arrival of the M-Byte should be welcomed, as it is yet another electric vehicle that can help in getting petrol-powered SUVs off the road.
Tesla launched the all-electric, steering wheel-less, and pedal-less Cybercab last night at a quiet and small event in downtown Austin, Texas.
The launch, which marked the beginning of unsupervised ride-hailing for Tesla’s Robotaxi platform with Cybercab, has already caught the attention of the National Highway Traffic Safety Administration (NHTSA) who has more questions.
NHTSA opened an Audit Query (AQ) into the Cybercab’s Federal Motor Vehicle Safety Standards (FMVSS) certification that Tesla gave the vehicle. Manufacturers self-certify vehicles much of the time to avoid excessive regulatory delays.
Tesla Cybercab interior, note the lack of steering wheel and pedals. (Credit: @niccruzpatane/X< /a>)
However, the agency needs more information; it said in a summary:
“On September 3, 2026, Tesla began commercial deployment with a small number of its Cybercab vehicles in Austin, Texas. Tesla notified the Agency that it certified those Cybercab vehicles as compliant with all applicable Federal Motor Vehicle Safety Standards (FMVSS). Tesla also notified the Agency that it plans to gradually expand commercial deployment of the Cybercab to include additional vehicles and locations.”
It also went on to state that the Cybercab lacks traditional automotive controls, which is a groundbreaking move. The process is entirely new to the NHTSA, which gives the agency some leverage to put Tesla’s launch under a microscope:
“The vehicles lack permanently attached, conventional manual controls, such as a brake pedal, gas pedal, steering wheel, and mirrors. NHTSA is opening this AQ to examine the process and technical data on which Tesla relied when certifying the Cybercab and related issues. Among other things, NHTSA will consider the extent to which Tesla’s certification depended on determinations that certain FMVSS are inapplicable to the Cybercab.”
Tesla has added 45 Cybercab units to its fleet of Robotaxi-enabled cars in Austin, according to public documents the company submitted to the State of Texas over the past week. Enabling this level of self-driving is something Tesla has worked toward for many years, and now that it is finally here, it seems more than reasonable that regulatory agencies will have some questions.
Many outlets might try to frame this as a negative, but it is truly an agency looking to gain more information about groundbreaking tech that Tesla has been developing for years.
In an effort to keep riders, pedestrians, and property safe, any and all data accumulated from these first days, weeks, and months of rides will likely be shared with the NHTSA to enable broader rollout strategies across the United States and more in the future.
Featured
Tesla Cybercab is coming to Asia this month as US service officially begins
Tesla Asia says Cybercab will be on display in Hong Kong, Tokyo, Beijing and Shanghai this month.
Tesla’s Cybercab is heading to Asia. The official Tesla Asia account posted on X Thursday, inviting Cybercab fans to “Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai.” The post went up within hours of Tesla’s own Cybercab milestone in Texas, where the company said Thursday it had begun offering rides in across Austin.
Exact dates and venues for the Asia tour haven’t been released yet, though Tesla Hong Kong replied to the announcement with “Cybercab will be on display in Hong Kong soon,” while Tesla Japan’s response pointed fans to a sign up page for updates. Neither post mentions test rides or a service area, and nothing so far suggests Tesla is launching Robotaxi operations in any of the four cities. Based on how Tesla has run past Cybercab tours, in Europe in late 2024 and at US shopping centers that same December, the Asia stops are almost certainly static displays at Tesla stores or public venues as a means to stimulate buzz for its future driverless ride-hailing service in the big cities.
Cybercab will be on display in Asia this month!
Come experience the future of autonomy in Hong Kong, Tokyo, Beijing & Shanghai. pic.twitter.com/wGmmEastfX— Tesla Asia (@Tesla_Asia) September 4, 2026
The timing lines up with Tesla’s only prior Cybercab appearance in the region, a booth at the China International Import Expo in Shanghai last November, which Teslarati covered at the time. At that event, Tesla’s regional general manager for Shanghai framed the car as evidence of the company’s broader mission, a message Tesla has since formalized in its Master Plan Part IV, which states that “autonomous vehicles have the capacity to dramatically improve the affordability, availability and safety of transportation while reducing pollution, particularly in our increasingly dense global cities.” The same document is where Tesla lays out its “sustainable abundance” framing for Cybercab and Optimus alike, describing the two as the hardware behind an AI driven push to cut the cost of transportation and labor at scale.
Whether Cybercab actually operates as a robotaxi anywhere in Asia remains an open question, considering China has already pushed an autonomous ride-hailing market that’s run on homegrown players like Baidu’s Apollo Go and Pony AI. For now, the four city tour reads as a marketing push timed to Austin’s momentum.
Lifestyle
Tesla Cybertruck targets job site crews with new Tailgate Utility Track and Bed Gear Box accessory
Tesla launched a $350 tailgate track and a $985 lockable Bed Gear Box for Cybertruck.
Tesla’s Cybertruck team added two more items to the Tesla Shop, targeting job site crews and owners who use the truck bed for actual work rather than just showing it off. The official Cybertruck X account posted the Tailgate Utility Track and the Bed Gear Box within minutes of each other, part of a five item batch that also included a reflective jacket, a spray paint hat and an updated reflective tee.
The Tailgate Utility Track runs $350 and turns the folded down tailgate into another mounting surface. It’s a single aluminum track with a T-slot for sliding accessories and two L-track attachment points, plus two load stops included in the box. The pitch is straightforward: strap down oversized cargo, like lumber or a cooler, that hangs off the back of the bed without it sliding out mid-drive. It bolts onto the existing tailgate and works on every Cybertruck trim.
Tailgate Utility Trackhttps://t.co/PCAYXlFBvS pic.twitter.com/sCV2NVxf1W
— Cybertruck (@cybertruck) September 3, 2026
The Bed Gear Box costs $985 and is a different kind of accessory. It’s a lockable aluminum storage box, 55.78 inches long, 19.8 inches wide and 7.79 inches tall, that mounts to the bed’s L-track rails and comes with two internal bins for smaller items. According to Tesla, at just over 57 pounds empty, it’s meant to stay in place rather than come in and out with each trip, giving owners a factory-fit alternative to loose totes for tools, recovery gear or emergency supplies. Tesla’s listing notes that Long Range and Dual Motor AWD Cybertrucks need the L-Tracks accessory installed separately before the Gear Box will mount, since L-tracks come standard only on certain configurations.
Tesla Cybertruck bed gear box accessory
Both accessories lean on the idea Tesla has been building toward since Elon Musk first described the Cybertruck’s third-party attachment strategy at the 2023 shareholder meeting, when he said the truck would ship with mounting points so outside companies, and Tesla itself, could keep adding gear without redesigning the bed. That’s the same L-track backbone underneath the tailgate shield and jumpseats Tesla launched last year, and the off-road armor package that arrived through the same X account in 2025.
Owners looking to round out the rest of the L-track ecosystem, cargo dividers, MOLLE panels, bed racks and similar gear, can find a wider range of options through our Cybertruck accessories collection.
Tesla Cybercab launch catches NHTSA’s attention who wants to know more
Tesla Cybercab is coming to Asia this month as US service officially begins
